From Europe and the United States to see the development of China's florist industry

In the past two years, the domestic Taipei florist industry is developing rapidly, many industry insiders are no longer satisfied with the head down to make money, but began to pay attention to the development of the world florist industry. In the end is the network business or entity business? Take the high-end route or popular route? Where is the development of China's florist industry heading? Compared with the relatively balanced "spindle pendant" development mode of foreign florists, the gap between the scale and grade of the domestic florist industry is still too large, and currently presents a "triangular" industry development trend, i.e., high-end florists stand alone and can compete with European and American florists, while small and medium-sized florists are large in scale and relatively low in technical standards. Huge scale, the technical standard is relatively low, seriously delaying the overall level of China's florist industry. So, how is the gap between domestic and foreign florists? Is the business philosophy? Creativity? Or the quality of flowers? In Europe and the United States, the Internet florist mainly to sell gift flowers, there are two business models, one is purely open online store, mostly farms direct sales for online business, no physical stores; the other is the Internet florist, to receive orders online, and then by the directly managed stores or member stores for delivery of the way to sell. At the meeting, Guo Yanchun will explain in detail the operation and development trajectory of the two types of online stores in graphic form, and focus on analyzing the sales model and management experience of a large online florist in the world, to provide reference for the development of domestic online florists. Nowadays, Europe and the United States, online florists and flower supermarkets are constantly showing a rising trend, while the traditional florists after a long period of survival of the fittest, has been a steady decline in the state, only some of the characteristics of the florists in the competition to remain.

References: 1 Mac. Dai Xu 2000 tulip fever 2 Wang Weidi, Su Iris Holland tulips and flower marketing 3 Taiwan Flower and Horticulture Monthly