Case analysis of business negotiation

1. The merchant took advantage of each other's psychological weakness. When the other party sees the counter-offer of the merchant in the current environment, it is preconceived, and there is no doubt about the authenticity of the counter-offer. Everyone doesn't know that this counter-offer is the bait forged by the merchant, and finally the transaction is made at a price far higher than the real counter-offer.

2. Being familiar with each other's psychology and creating a suitable environment is the premise.

Solution: First of all, keep a cool head and verify the authenticity of the documents. Second, we should reply to the other party in the same way, as if we didn't see the counter-offer, and continue the negotiations at a price that we think is suitable for the market price.