What are the latest marketing trends in FMCG retail industry?

The new trend of FMCG industry revolves around the changes of consumers, so let's take a look at the changes of our consumers first-

The latest trends about consumers:

1. Although the economic growth has slowed down, the growth rate of China's consumer market will still maintain the world's leading level;

2. The trends of population, social and technological development are shaping a two-speed parallel China consumer market;

4. Consume a new generation. China consumers born in the 1980s and 1990s will replace those born in the 1950s, 1960s and 1970s and become the dominant force in the consumer market.

The rise of online shopping. By 2020, private online consumption is expected to surge at an annual rate of 20%, while the retail sales growth of offline stores is expected to be only 6% per year.

So the rapid development of retail industry has also undergone new changes:

From the perspective of operating products, we will find that it is the essence of work and business to emphasize functions, selling points and channels, whether online or offline. From the consumer's point of view, does he really care about function? In the process of consumption, users not only want something, but also want to shop, understand, feel and experience.

Managing products is not only managing values and preferences, but also a way of life. Marketers should pay attention to the whole operation system from only one purchase to subsequent operation, from operating products to operating users.