GAC Weilai officially "went out to sea". Can traditional car companies and new forces fight their way out?

Two years after the establishment of the brand, HYCAN 007, the first product of GAC Weilai, finally welcomed its first owner.

On May 20th, on the occasion of the first anniversary of the release of HYCAN and Chuangchuang brand, the delivery center of HYCAN and Chuangchuang warehouse was officially opened, where the first car of Guangzhou Automobile Weilai was delivered to the owner "Xueer", and the first owner of HYCAN 007 in China was born. This means that HYCAN 007 officially entered the domestic high-end new energy market competition on behalf of GAC Weilai, and successfully became a new force for "hanging Tesla" to build cars.

Look at the car first.

Sports pure electric SUV, steel and aluminum structure, two-color body, hidden door handle, GAC GEP2.0 pure electric exclusive platform, 29 19mm wheelbase, intelligent interactive system of small tank robot and shuttle three-body screen, three-in-one electric drive system, BMS battery intelligent management system, etc. In the words of CEO Liao Bing, HYCAN 007 is a beautiful skin and an interesting soul.

What's the fun? Isn't this the Aion LX of Weilai Interior?

Another Aion LX?

Regarding the difference between the two, the author found a big circle in the car map and compared the data with two big circles. From the design method of the window line to the parameters of the "three-electric system", and then to the key data such as body size, wheelbase and battery life, HYCAN 007 and Aion LX are almost identical, and even in the price range, they are extremely coincident: the pre-sale price range of HYCAN 007 is 262,600-303,000 yuan, and the price range of Aion LX.

The difference is that the front face and interior have become the standard Weilai style. The "7"-shaped headlights and the intelligent interactive system carried in the car are not called NOMI, but CAN AI. In addition, in order to distinguish it from the latter, it is too far-fetched to increase or decrease HYCAN 007 by 1mm in width, height and wheelbase.

In other words, HYCAN 007 is basically the hardware of Aion LX+the software of Weilai.

Similar appearance, similar core and high overlapping price mean similar market positioning, which also indicates that the two will compete in the pure electric SUV market.

However, today's new energy market is not easy. Affected by Tesla's domestic production years ago and the epidemic situation years later, in the first quarter of this year, the production and sales of new energy vehicles in the domestic market were 6.5438+0.05 million and 6.5438+0.65438+0.4 million respectively, down 60.2% and 56.4% year-on-year. Under such circumstances, Liao Bing also said that he would adjust the target sales volume of 1.5 million vehicles in the pre-sale in February last year according to market conditions.

Regardless of the performance of other products in the market, HYCAN 007 may not have any special advantages even if it is put on Aion LX, which uses it to develop the market.

Than endurance? HYCAN 007***, two endurance versions, 523km and 643km respectively, and Aion LX has four endurance versions of 503km, 520km, 600km and 650km; Their "three-electric system" parameters are exactly the same, and the battery capacity is 93kWh；; In terms of energy consumption, Hechuang HYCAN 007 is 16.7kWh/ 100km, and Aion LX is 15.8kWh/ 100km, which is superior.

Than the brand? In recent years, the market performance of GAC New Energy is excellent among its own brands, and the market influence of Aion family is gradually established. On the other hand, as a brand-new brand, GAC Weilai is a latecomer. Although it has brand endorsements of GAC and Weilai at the same time, the price range and product strength of its first product are undoubtedly a great test for the brand.

You know, Aion LX is not as successful as another family member, Aion S. The latest sales data in March this year was only 50 1 vehicle. In this case, where is the market for the new cousin HYCAN 007? Guangzhou Automobile Weilai has no strong products. How can it shine in the storm of new energy?

New forms encounter new situations.

To see the "tomorrow" of GAC Weilai, we have to look at the "today" of new energy car companies.

At present, the survival forms of new energy vehicle enterprises are mainly divided into two types: one is to start with new forces, and the other is to change traditional oil into electricity. Needless to say, the first one is a new force to build cars established in recent years. Because of the influence of market experience, capital, quality and charging, the development of new power enterprises is difficult, and the situation will be more severe after Tesla is made in China.

Compared with the new power, the traditional oil-to-electric tram can avoid the cost problem well. Using the same platform to build electric vehicles greatly reduces the cost and shortens the production cycle of automobiles. In such a fierce automobile market, it is undoubtedly a good way to occupy market share with more models.

GAC Weilai belongs to the third form of existence-the combination of traditional cars and new forces. GAC Weilai is also the only company that combines the advantages of traditional car companies with the advantages of new cars.

As we all know, automobile manufacturing is complicated, and the process involves many aspects such as products, channels, supply and sales. It takes a long time for a new car to be designed, produced and listed, especially for new energy vehicles. However, thanks to the manufacturing level of GAC and Weilai's internet thinking, GAC Weilai quickly ushered in its first product in just two years.

But no matter what kind of living form, under the current new situation, it is hard to say that the living state is easy. With the decline of new energy subsidies and the influence of Tesla's domestic production, we see the news of the new energy market every day, either this one is closed down or that one is dying, which is very tragic.

As a latecomer in the field of new energy, the key point of the transformation of new energy market choice from policy-driven to product-driven has emerged. Guangzhou Automobile Weilai may need to change its thinking if it wants to survive in such a cruel market.

Judging from the positioning of the first product HYCAN 007, the high-end route of GAC Weilai has been finalized. Being able to define the development route and avoid the mistakes of predecessors is the embodiment of the latecomers to see the current situation of the industry. For independent brands whose market share is being eroded, high-end is the only way. With a clear brand positioning, user portraits will soon surface, which is an advantage of GAC Weilai.

In addition, the channels and services of GAC Weilai are relatively humanized. Guangzhou Automobile Weilai said that customers can complete the delivery according to their own wishes, which can be Weilai Experience Store or Guangzhou Automobile Group's national 4S store. In terms of customer service, GAC Weilai combines the advantages of Guangzhou Automobile Group and Weilai Automobile, and adopts the full service system of HYCAN+ GAC+Weilai to deliver and serve resources. Previously, GAC Weilai also proposed a brand-new PAC business model. The brand-new concept of PAC channel mode construction will alleviate the problem of overweight funds in the automobile industry and adapt to the market and environment more quickly.

In addition, relying on the home advantage of Guangzhou Automobile Group, the invisible "wall" built by South China Automobile Market will give Guangzhou Automobile Weilai some protection, so it should not be a problem to sign some big commercial orders. However, on the way from passively entering the market to actively making products, channels, services and regions, it is still a big problem for GAC Weilai and even most new car companies.

Text/Li Sijia

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.