Brand first year total sales of more than 75,000 units AITO by what to become a dark horse?

Easy Car Original Huawei doesn't build cars, but y empowers them.AITO brand is Huawei's first empowered car brand, launching three models of Ask M5, Ask M5 EV, and Ask M7, with a total sales performance of more than 75,000 units this year.What makes AITO a dark horse? How will Huawei's smart car business expand its circle in the future, and in what way will it develop? During the Guangzhou Auto Show, the editor interviewed Wang Yanmin, president of Huawei Terminal Intelligent Choice Vehicle Business Department, to see how he solved the problem.

Smart is instinctive

My first contact with the AITO brand was at Huawei's Bantian base in Shenzhen in 2021, when I was taken by a guide to visit several Huawei exhibition halls, and I can say that it was the largest, most comprehensive and most ecological chain of exhibition halls I have ever seen in China.

One morning's tour showed me how Huawei technology is integrated into every aspect of our lives. I was even more impressed by the young engineers explaining the ARHUD being developed for the future as we toured the technology development areas, and the humility and sincerity with which they asked us for advice.

I didn't realize that a year later, the Hongmeng Ecology, Smart Cockpit, and Internet of Everything that Huawei's engineering team explained at the beginning had already been moved into the car, and were carried in the three familiar models of the Ask M5, Ask M5 EV, and Ask M7.

When AITO was born, it refreshed my understanding of the concept of a technology company getting into the car business. It is different from the "ai small reason" new forces, more unlike the traditional car manufacturers, Huawei is the depth of empowerment of the automotive industry, and with the Huawei ecological "full scene interconnection" vision into the bureau.

So, AITO's car-making intelligence should be its instinct.

Solving pain points to empower success?

Wang Yanmin introduced Huawei's crossover into the automotive industry and found that intelligence is a point of opportunity. "In the past, people did not pay attention to the intelligent cockpit, the cockpit part for many OEMs belongs to the Tier2, Tier3 suppliers, no OEM will retain the intelligent cockpit hardware and software development team, let alone have a UX design team."

So Huawei grasped this point of opportunity and integrated the Hongmeng system into the car, solving the pain point of the car's intelligence and slow response. According to Huawei's statistics, the three words most often used by users to describe Hongmeng Cockpit are "smooth, intelligent, and convenient".

We can imagine that the user can use the car scene: get on the car to put the cell phone to charge at the wireless fast-charging panel, use the voice to wake up the car machine, car navigation, car machine to listen to music ...... car machine system is like driving on the way to the car partner.

There is also a set of official data to illustrate the above behavior, Hongmeng car navigation usage rate of more than 93.1%, the car voice assistant conversation success rate of 99.5%, 92% of the users to Hongmeng cockpit selected as a favorite feature.

Intelligence is not just about smart cockpits, but also about high-level autonomous driving, and more importantly, the fundamental issue of the "big three," which is often talked about by car critics.

Vehicles should be more comprehensive

Of AITO's three models, the M5 and M7 are equipped with a programmable powertrain.

Inquirer M5

Inquirer M7

While both models have fuel-burning range extender, which theoretically has no make-up energy or range anxiety at all, in practice it's not a purely electric vehicle after all. The fuel engine brings with it NVH, power loss fuel consumption issues, the whole chassis and handling issues, etc. doesn't address the pain points that are ****ing common to similar models as well as it does with its intelligence.

Previously, we conducted a detailed and comprehensive test of all three models of AITO on sale, and in addition to the car's intelligence and rapid response, the three electric systems have the same advantages due to Huawei's empowerment. The range attainment rate of the Ask M5 EV is also in the middle to upper level of our real-world test list.

Cars are similar to cell phones in that they're assembled from a large number of standard parts, but the environments in which they're used and their strengths are very different. Even if one super-strong part is combined with tens of thousands of average-strength parts, it will struggle to be as effective as it should be.

It can be said that the upper limit of a vehicle's performance actually depends on its shortcomings. Only the vehicle's hardware and software on the comprehensive strength of the strengthened, in order to really play in the peer competition in a stable advantage.

Wang Yanmin frankly said that when Huawei joined the automotive field, the cockpit as a breakthrough ignored other comprehensive issues. In the future, Huawei will need to continue in-depth research, partners together to do a good job of quality, consumer experience, and continue to enhance the software, hardware, integrated system design capabilities, user experience interaction capabilities, to build a good car.

AITO car to reach a million sales as early as possible

Wang Yanmin revealed that in 2023, AITO car will launch a new generation of products, especially with partners to develop and enhance the more valuable new products. Product features focus on experience in the full scene interoperability and interconnection, all-round integration of perception, high-level intelligence.

With the expansion of the smart car brand camp, I believe that Huawei and partners to develop models will cover a number of market segments, to fundamentally solve the current three segments is not obvious, as well as relying on SUVs to stand alone.

In 2022, AITO asked the world series has already realized the cumulative delivery of more than 75,000 units. In fact, for AITO Motors, the 2022 sales performance has been eye-catching, after all, it has set a record for the fastest-growing new brand on the smart EV track with just two add-on EVs and one pure EV.

Of course, to realize Huawei's vision of y empowering the automotive industry and making Huawei's ecosystem interconnected in all scenarios, a larger volume is needed.

Wang Yanmin believes that AITO Automotive has to work with its partners to achieve scale as much as possible in the near future, and only when new car sales reach one million units will a milestone be established, and only with scale can we bring about more efficiency improvements and vision achievement.

The following is an interview with Wang Yanmin, President of Huawei Terminal's Intelligent Vehicle Business Department:

Interview subject: Wang Yanmin, President of Huawei Terminal's Intelligent Vehicle Business Department

Question: Which brands will AITO Auto cooperate with next? Q: What other brands will SmartCar work with next? What brands are planned to enter the Smart Car business?

Wang Yanmin: It is not convenient to further elaborate on the cooperation between AITO brand and others. So far we have been working very closely with Ceres, we have built the M7, M5 and M5 EV together with Ceres, and we believe that we will continue to do a good job in the product experience in the coming year.

Additionally, people are saying that the new energy subsidy will be abolished in 2023, so we will provide more competitive products based on the cost of the vehicle, the sales situation, and the feedback from users to cope with the more competitive situation in 2023.

We will focus more on building a more competitive product. In terms of product features, we will focus on full-scene interoperability and interconnection, all-round integration and perception, and high-level intelligence, which will show consumers the different value of the AITO brand.

Question: After many years of changes in automotive electrification, intelligence, and Internet connectivity, what stage do you think we have reached? What is the next major feature?

Wang Yimin: Tesla and many domestic new energy manufacturers have been developing very fast in the past few years, and have made great progress in automobile electrification, Internet connectivity and intelligence.

I think Chinese automakers are now at the forefront of the world in the field of intelligence, and compared with many international brand manufacturers, they are taking faster steps in the development of new energy, which gives us great hope.

For the industry as a whole, many upstream parts and components companies have experienced a lack of cores and crazy battery prices, which have had a certain impact on the development of the industry as a whole, but this impact has also left more room for growth for competitive manufacturers in the future.

The AITO brand insists on continuously investing in product research and development with its partners, and in creating new technologies to achieve a full range of convergence of perceptual intelligence, and secondly, to realize the interconnectivity between the car and Huawei's equipment, which further enhances the level of intelligence.

This is the biggest differentiation between the AITO brand and other brands, and we will also work with our partners to improve the quality of the car body, safety, handling, and interior and exterior quality, so that the value of the product is getting higher and higher.

Ask the world M7

Q: What are your expectations for the automotive market in 2023?The first 10 months of 2022 saw a slight softening of automotive consumption, and now that the epidemic policy has been adjusted, where is the market headed and what kind of growth will be expected for AITO cars?

Wang Yimin: I am still optimistic about the auto market in 2023 for two reasons:

Firstly, with the continuous improvement of the domestic brands, the consumer's requirements for automobile functions are changing, especially the new generation of consumers no longer choose imported cars and are more open to choosing domestic brands, and the quality and experience of domestic brands is also gradually improving.

Secondly, in 2023, as competition becomes more intense, consumers will also put forward more requirements for product quality and experience, and some brands that can't keep up with the pace in the past will gradually be eliminated by the market, and the players that remain will have certain competitiveness in terms of product, brand, channel, experience, and user care.

So, although there are many uncertainties in 2023 in terms of the overall environment, the overall should remain positive and optimistic, and our requirement for AITO Automotive is to maintain rapid development.

Q: Now Hongmeng Eco is very user-friendly, and the technological advantages bring a lot of convenience experience to users. Next, are there any new technological means to allow other ecological users such advantages and dividends?

Wang Yanmin: Regarding Hongmeng ecological aspect, we can share a data here, at present, about 60% of AITO users are Huawei cell phone users, 20% are Apple users, and more than 10% are other Android ecological users. In addition to Hongmeng, AITO brand to include IOS, Android ecological are open, these ecological users can easily access <a class="hidden" href="/aito/" t