Traditional Culture Encyclopedia - Traditional stories - What are the old brands in China? What are their names?

What are the old brands in China? What are their names?

Beijing is the capital of our great motherland and a world-famous historical and cultural city. More than 3000 years ago, Beijing became the capital of Yan, a feudal country in the Zhou Dynasty. After the Han and Tang Dynasties, it became an important town in the north and an economic and trade hub at that time. In A.D. 1 125, after the Jin Dynasty destroyed Liao, it officially made Beijing its capital, called Zhongducheng. Since then, the Yuan, Ming and Qing dynasties have made Beijing the capital, making it the political, economic and cultural center of the country. Beijing is one of the six ancient capitals in China, where China's multi-ethnic culture has created a splendid humanistic landscape, and the phenomenon of "time-honored brand" business culture is an important part of this humanistic landscape. The birth of "time-honored brand" originated from the prosperity of commerce and trade. After the Ming Dynasty made Beijing its capital, Yongle built an "inner city" and Jiajing (1553) built an "outer city", which basically formed the urban pattern of Beijing for hundreds of years. At that time, the Grand Canal had direct sea transportation to the city, and land transportation extended in all directions. Businessmen from all over the country gathered together to form a commercial center with Xidan, Dongsi and Gulou as downtown areas. According to the records of Xuande in the Ming Dynasty, in order to enliven Beijing's commercial trade, 27,000 businessmen moved from Nanjing to open shops in Qianmen and Gulou, so that goods from all over the country could be produced and sold in Beijing. Today's Suzhou Hutong, Zhenjiang Hutong, Shaanxi Lane, Shanxi Street, etc. It hasn't changed since the Ming dynasty, which confirms this move. At this time, the "font size" of some bunks came into being. It is said that the "Heniantang" drugstore and "Liubiju" sauce garden inscribed by Yan Song, the prime minister of the Ming Dynasty, are old brands that are still in operation today, with a history of nearly 500 years. During the reign of Kangxi, Qianlong and Jiaqing in the Qing Dynasty, Beijing's commercial economy reached its peak. Today, time-honored brands at home and abroad, such as "Yueshengzhai" Majialaopu, "Barbecue Bay" Muslim restaurant, "Tongrentang" drugstore, "Ma Juyuan" hat shop, "Rong Baozhai" and "Huguang Guild Theatre", all became famous during that period. The advantages of Beijing's unique economic center of the ancient capital for more than 800 years have enabled many time-honored brands to survive and develop, becoming one of the famous and concentrated locations of China time-honored brands. "Time-honored brand" is not only a commercial landscape, but also a historical and traditional cultural phenomenon. "It's a pity not to eat roast duck until you get to the Great Wall", which makes Quanjude a symbol of Beijing. Folk allegorical sayings in Beijing, such as "The mutton hotpot in Donglaishun is tender", "The rag in Liubiju-I have tasted all the ups and downs", "The medicine in Tongrentang-the real thing" and "The business in casserole house-can't wait", vividly express the brand characteristics of these old brands. As the ancient capital of several dynasties and the capital of New China, almost all the famous people in the past dynasties left traces at this time, and many "time-honored brands" had various relationships with these celebrities. As far away as feudal emperors, literati and celebrities, as far away as contemporary national leaders and celebrities, they have added unique colors to the "time-honored brand", making Beijing's "time-honored brand" a vein of Beijing culture. Some "time-honored brands" were compiled into books and played, and their stories were widely known. "Time-honored brand" has become a characteristic cultural phenomenon in Beijing. Beijing is a metropolis with multi-ethnic cultures, and its "time-honored brand" is not "local". Most "time-honored brands" were founded in Beijing by people from all over the country. They combined the characteristics of various places and ethnic groups to form a "big business" landscape. There are silks and satins in Suzhou and Hangzhou, tea in Anhui, porcelain in Jiangxi, seafood in Guangzhou, restaurants in Shandong, barbecues in the northeast, pharmacies in Shanxi, and cakes in Shandong ... No matter where people come to Beijing, they can not only find "old brands" with hometown characteristics. It is these distinctive "time-honored brands" that converge into the great commercial and cultural charm of Beijing's "time-honored brands". In the process of its formation and development, "time-honored brand" has created a unique mode of operation and become a well-known "brand". This "time-honored" brand is an intangible asset. Its "gold content" is difficult to estimate. In the past, there was a saying in Beijing that wearing a horse chrysanthemum garden would make the ankles inline, and it would be auspicious to wear it. This is the charm of the brand. Unfortunately, not everyone can understand the commercial and cultural value of "time-honored brand". During the "Cultural Revolution", these time-honored brands were renamed once, and their business characteristics were also criticized, resulting in heavy losses. Since the new era, most time-honored brands have restored their original names, tapped the advantages of traditional brands and embarked on the road of development. In recent years, the relevant departments have done a lot of work to inherit and carry forward the "time-honored brand". With the orderly development of the socialist market economy, the market competitive advantage of "time-honored brands" is becoming more and more obvious. Carry out research on the traditional culture of Beijing's time-honored brand, inherit and carry forward its characteristic management mode, stimulate its vitality in the market competition, and make it a beautiful cultural landscape in Beijing.