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The difference between content market and personalized market
Content marketing refers to the ability to accurately reach the marketing content, that is, to accurately convey the content to those who need it. Through data collection and analysis, we can get to know users, get users' preferences, push personalized content to the target audience, and realize "one-to-one" communication. Reach the crowd accurately, but without personalized content, you can't attract the attention of the audience.
Personalized marketing means that the content you create has personalized characteristics, so that users can see the value of the content you create and appear in personalized form. If the brand can't provide personalized content, it is likely to lead to the danger of user alienation, and consumers are more inclined to buy products of brands that can provide personalized marketing content. Therefore, even if the content created is personalized, if the people reached are not accurate, then his value will not be reflected.
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