How to be a qualified livelihood news reporter

I, increase the livelihood news "gold" to enhance the program's general concern

Livelihood news program after many years of development, for the development of the whole radio and television has made a contribution to the livelihood of the news program is still a number of stations of the main "leading" program. program.

However, in some stations, livelihood news programs have shown a "downhill" momentum. Why would a livelihood program experience a decline in ratings? One of the fundamental reasons is that the program's "gold content" problem.

To increase the livelihood news program "gold content", enhance the program common concern, we must completely change the old way of livelihood news and program form.

(A) to focus on the selection of the topic of complaints

The selection of topics to focus on social harmony, people's well-being, a better life is closely related to the social issues there is nothing wrong with some of the "short and long" complaints service must be done. But we also need to understand that a program is still run to the radio and television coverage of all the audience to listen to, if every day only to stay in this kind of service, will lose people's attention. Therefore, we should focus on issues of concern to the majority of the people, to select the complaint phone number, from which we find clues with mining value, so that the livelihood news program really become a powerful driver for the people to achieve a happy life and an important window to show the good image of the government departments and industry regulators. Solve problems, resolve conflicts, shape the credibility, authority and recognition of the livelihood news program, promote the construction of a harmonious society, and achieve the purpose of guiding public opinion.

(2) Focus on the excavation and extension of clues

1. Focus on the "breadth and depth" of the excavation. To play the advantage of the proximity of the livelihood news at the same time, how to make a collection of people's trivialities, network hotspots, people's livelihood of the people's livelihood news program to do colorful? This requires multi-level and multi-angle excavation of some news, in search of news points, to show the breadth and depth of its news. Breadth and depth of the excavation should be good at seizing the event of the "connection point", to the other aspects related to the expansion of the seemingly isolated events for an all-round review, change a person, a complaint for everyone to pay attention to the topic, through the increase in the amount of information to improve the general concern.

2. Focus on the "essence" of the excavation. Through the "depth" of the excavation and exploration, to explore the essence, revealing the law of the event, from a single common topic to dig out the universal significance, in order to cause *** with the attention. For example: a news program has 10 complaints, a large part of which is to reflect the sewer failure. The next day, the host will be the sewer dredging situation to answer, to solve this part of the audience to reflect the problem. But then a few days of the same complaints still keep coming, the program every day into this cycle of complaints and replies to the "strange circle" so how can not lose the news program "sharp" and attention.

Still take the sewer complaints as an example, the reporter and host of another livelihood news program is not a simple reply to the sewer situation even if it is over, but in-depth interviews with the sewer has been more smooth neighborhoods, and interviews with several complaints about the sewer district. Found that one of the complaints in the district due to the construction site of the cement, debris and other construction waste are discharged into the main sewer, in the event of a heavy rain, will be poor drainage, resulting in sewage flow in the district. Based on the facts, the reporter contacted the functional departments and building developers to rectify the situation and carried out a dragnet inspection of all the construction sites, which completely solved the problem from the root. Such complaints in the area were then immediately and drastically reduced. Just a simple sewer clogging problem triggered a city-wide discussion and attracted a much larger number of concerned people.

(C) people's livelihood news to "grounded"

Often heard complaints, now the city station livelihood news difficult to do, cable TV hundreds of stations, up and down around the media competition is fierce and so on. In fact, some people's livelihood news programs out of the predicament, the most effective way to improve the level of service is to grasp the local this "unique" resources, "grounded".

Second, become passive to active, strengthen the "theme planning", highlighting the program "characteristics"

A livelihood news program can never rely on the same topic every day from other media resources to survive. In addition to grasping those "gold" clues for "amplification, deepening, and expansion", it is also necessary to create a series of "main topics" for the program through independent thematic planning, which will become the "outline" of the program. Become the "outline" of the program. The program will be focused on excavation and discussion for many days, forming certain "effects", "branches", "characteristics" and "soul" of the program. The "soul" of the program will ultimately shape the brand image of the livelihood news and show the overall strength of the livelihood news program.

(I) focus on major theme activities planning

As a livelihood news program, its pulse must always be consistent with the urban and rural development rhythms, to take the initiative, and the local major livelihood events closely integrated with the people's aspirations. Around people's concern about food, clothing, housing and transportation, etc. constantly planning a series of thematic activities with exclusive characteristics, "let the program take everyone away". For example: drinking water is up to standard, whether the meat market is safe, etc., can be in conjunction with the functional departments to carry out a comprehensive inspection, the formation of a program of a highlight, always attract attention.

(2) Focus on festivals and seasonal topic planning

Different festivals, different seasons, etc., people's attention is different, so in order to enhance the level of service of the livelihood news program, we must focus on these festivals and seasonal "nodes", take the initiative to plan in advance, set up the The program should be planned in advance and optimized to attract people's attention.

(3) Focus on emergency planning

All year round, all kinds of natural disasters such as torrential rain, heavy snow, heavy wind caused by traffic jams and various emergencies, we should do a good job of planning in the normal course of time, the formation of the intermodal mechanism of the program, and once the start, it will be interlocked, continuous rolling coverage, the formation of a full range of services. The relevant person in charge of running a livelihood news program must make all kinds of contingency plans as an important part of the work to do a good job, do a detailed job, do a solid job.

Three, the use of a variety of modern means to enhance the program's participation

Now, some people's livelihood news programs are still stuck in the service of the hotline, the reporter interviews with the relevant departments, the response to the old form, can not help but appear single. In the rapid development of science and technology today, the means of the program should also be rich, to change the single hotline participation, the use of a variety of new media means of three-dimensional contact, the establishment of a wide range of fast information communication carriers.

Four, use the full administrative resources to enhance the authority and credibility of the program

Now some people's livelihood news has a very good "resources", many livelihood news programs now use "on-line resources" is the most complaints involving the relevant departments. When the relevant departments, the person in charge will be invited into the studio to do interview programs, and not the comprehensive use of these resources in place, there is no deep-level cooperation. Such as: focus on home improvement pollution, focus on the safety of the elevator and other concerns about people's livelihood series of thematic news activities, through this linkage with the relevant departments to better serve the community, enhance the livelihood of the attention of the news program to enhance the authority and credibility of the program, and ultimately enhance the level of service of the livelihood of the news program.