Do you know any failed packaging design cases?

Potato chip packaging can be regarded as a failure case.

As we all know, in order to ensure the integrity and taste of products, potato chip packaging bags are extremely airtight and filled with a lot of nitrogen.

So there is the following.

Two American consumers sued Wise Foods on the grounds that there was too much gas in the potato chip bag and too few potato chips!

"58%-75% of potato chip bags are gas, and this ratio should be controlled at around 30%. Now, the potato chips are less than half. "

Summarized as follows:

Failed packaging cases are all over the street, and good packaging cases are hard to meet. Good packaging needs to be done well in all aspects from design to material selection to production.

However, those who can design well may not be able to choose the right materials, and those who can choose the right materials may not be able to understand the design connotation, but they are both, and the precautions in the production process may not be understood!

Principles of packaging design:

Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means to establish affinity between products and consumers. In today's economic globalization, packaging and commodities have been integrated.

As a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption, and is an important topic that enterprises and designers have to pay attention to. The function of packaging is to protect commodities, transmit commodity information, facilitate use and transportation, promote sales and increase added value of products.