Traditional Culture Encyclopedia - Traditional stories - No "sharp" not business? A brief discussion of the wind and rain in the nineteen years of Huayuan gains and losses
No "sharp" not business? A brief discussion of the wind and rain in the nineteen years of Huayuan gains and losses
No "tip" not business
? A talk about Huayuan rain and wind nineteen years of gains and losses
Yesterday morning, Huayuan building materials market leaders invited me to go to Changsha to visit the building materials exposition, in the bus to Changsha, in the face of a large group of building materials market, new faces, I have been in a semi-retired state of the old Huayuan people, I feel obliged to want to break into the building materials market to create a new world of newcomers to say something. The idea is finalized, I decided to write an article on how to do business. How to do business? When I wrote the title of this article, they feel funny. By all rights, the title "How to do business? This topic should be written by a businessman who is doing big business and doing it very successfully, just like writing "How to do business? , "How to Do Sales? should be written by a good entrepreneur and marketing guru.
Big business has big business practices, small business has small business routines. I'm a small businessman in the building materials market, so I wrote this article with the intention of targeting small-scale business people like me. If a small businessman wants to excel in the competitive business world, he must be a little different. What is different? There is an old saying in the business world: "No businessman is an adulterer". My heart is firmly opposed to this kind of "treacherous businessmen", I hope that the businessman with honesty and trust, the country should have a responsibility to society, have to bear, have the ambition. In the business road, should be in the "tip" on the word start, the "tip" word is to think ahead of everything, think far, think hard, and have a different meaning, here, I hope that Huayuan fellow workers are no "tip! "Not business. My article is mainly based on examples, to my experience in the building materials market in Hua Yuan nineteen years, talk about the experience along the way, for your reference, in order to avoid taking the detour I have taken.
One, choose a neighbor and place, and do not with the tiger as a companion;
July 2002, just entered the Huayuan building materials market, I engaged in ceramic floor tile business, diagonally across the street is a ceramic floor tiles wholesale big boss. Boss surnamed Zhou, Huayuan market Ding Ding "Zhou someone", four or five warehouses of inventory goods, inventory tiles millions, and I only borrowed from my sister there 100,000 yuan. I'm in the C7 building, Zhou boss in the C6 building, less than fifteen meters away from the door, although I went to the brand route, however, I sell floor tiles at a price higher than his more than thirty percent. Boss Zhou's import and export volume is large, and the price he sells is sometimes lower than my purchase price. I want to do everything possible to compete with him is always at a disadvantage, and after further consideration, I decided to transfer the facade to leave.
Facts prove that I left is a wise choice, when you are with a strong rival, you sell products without obvious advantages, and the price is clearly at a disadvantage, insisting that you will only make you die a miserable death.
My left and right neighbors do ceramic floor tiles, left neighbor is the boss Luo, ceramic floor tiles in the square building materials market for many years, earlier than I entered the Huayuan building materials market for half a year, funds and sales experience than I am strong, it is said that the family wealth of not less than 500,000, he and the boss of the Zhou door to face the door. Luo boss young and smart, but also very confident, he did not listen to my advice, insisted on 5 years, although no loss of money, in that business is the most prosperous period, he delayed the valuable time to earn money, now talk about then insist, he will sigh regret. Right neighbor Yin boss, also from the square building materials market over, the strength is slightly stronger than me, his facade is a little far from the boss Zhou, he insisted on two years, and finally had to pack up and go home.
Two, the first principle of traditional business, location first;
After thorough investigation, I chose the market's southern gate entrance into the door on the right side of the stairwell, which is the market in and out of the largest flow of people. The stairwell was the market Zhou Huasheng boss's front, his father-in-law to help him sell lamps, business is not very good. After my unremitting efforts of three inches of tongue, Zhou Huasheng will be transferred to me. Stairwell frontage is not big, only 30 square feet, such a small facade to do what products are good? Transfer before I have made up my mind to do mosaic. This decision, I am not casual, before selling ceramic floor tiles when I tried to sell, the market to do ceramic big boss, such as Dongpeng ceramics, Ou Shennuo ceramics, ceramics, a ceramic store inside a special mosaic display area, and I went to the manufacturer to do a detailed investigation. I think the mosaic prospects are very broad, good location plus good products, and the market ceramics big boss showroom display effect, I can take advantage of their east wind, sales will not be bad.
? Because the location is good, plus I can constantly change with the changes in the market situation, my mosaic store quickly rose in Hengyang City. In just a few years, my mosaic sales occupied more than half of the building materials market in Hengyang City, at the same time, I run the kitchen to hit the stove tiles, tile caulking, glass glue, glass glue, tile corner line, culture stone, etc., has occupied the first sales in Hengyang City, these results, location is certainly the first condition.
Three, think hard, develop good working habits;
2001, the end of June Huayuan market test opening, 2005 to 2015, Huayuan building materials market bosses recognized as the best time to earn money. At that time, the building materials market home business, facade location good can be described as a busy mess. Since 2003, Foshan City, Guangdong Province, held two annual spring and fall International Ceramics Expo, no matter how busy I am in business, visit the ceramic fair has never stopped. By 2018, I felt that the building materials business was getting tougher and tougher, and not being young, I thought that the Huayuan market had become a young man's world, so I handed the store over to the store manager to take care of it. Prior to this, in addition to visiting the Foshan Ceramic Fair every year, I also visited six or seven times Guangzhou International Building Materials Fair, three times Shanghai International Building Materials Fair, and irregularly in Changsha, Guangzhou, Wuhan, Hangzhou, and Shanghai, Beijing and other places to visit, the purpose is to feel the development of the new situation, as long as the building materials situation has changed, I will immediately adjust the products operated by the store accordingly.
? Unlike me is the source of a number of bosses immersed in the joy of booming business, they do not know, then reach out to pick up the money business, and not by their own hard work and wisdom. Every morning after they arranged work, groups of three to five to drink and eat, after lunch, playing cards and foot shuffling, back to the store in the afternoon at the end of the day, after a day of business income, and continue to drink at night, playing cards, foot shuffling, Karaoke. Is to participate in the Foshan Ceramics Expo, their purpose is also in the hospitality of the manufacturers, crazy cups singing joy a just.
In Hengyang City, ceramic business industry, I have more than a dozen good friends with such habits, such as Zhou Mouping, He Moufeng, Ling Mouyuan, Long Mouhui, Mo Mou, Liu Mouquan, Long Mouzhang, Zhou Mouchun and so on. They missed the most wonderful time of the building materials market in vain, in the building materials business has not declined before, one by one to bear the pain of leaving the ceramic industry one after another. When I met them again, they all regretted, I said, my life by the wine by the cards harmed ...... I never exclude the party, drinking, playing cards, singing, but I have a bottom line in my heart, the work time is the work, the evening entertainment to be moderate, a month of drinking K song to relax three or five times, and never to indulge themselves.
Four, stick to the base camp, do not cook not do;
? In the Huayuan building materials market for more than ten years, I also made a lot of mistakes, the biggest mistake is to partner with someone to open a production mosaic factory. Do a few years after the mosaic, I think the understanding of the mosaic has been attributed to the expert level, however, I am not proficient in the production of mosaic process, in the gullible persuasion of others, I partnered with others to open a mosaic production plant, and then because of product quality, logistics and rent out the factory enterprise and other aspects of the reasons, I had to close the mosaic factory, two years down the loss of more than 1 million, a heavy lesson.
My sister operates Europe and the United States ceramics, once in the Hengyang market to do a booming business, the hottest time in the ceramic industry should be ranked in the top five. Perhaps because of self-expansion or loneliness, she has operated a teahouse, fame electrical appliances, Shuaikang cabinet, and will Europe and the United States ceramics store to expand to the Wanju market. A few years down the road, in addition to the European and American ceramics in the Huayuan market, several other projects have ended up with heavy losses.
So-and-so brand ceramics Chen boss and so-and-so brand ceramics Zhou boss, they operate in the ceramics industry for more than twenty years, should be the old-timers of the ceramics industry, in the Huayuan building materials market, called the big boss. Originally in the Huayuan market to do well, perhaps because of their impulsive or intentional, they left the Huayuan building materials market, outside the turn of four or five years and then back to the Huayuan building materials market, they found that the market is not what it used to be, and now revisit the matter, they can only be hopelessly painful to shake their heads.
There is the ceramic industry, once the big boss Liu Mouhong, he is also in the Huayuan building materials market business is the best time to leave the Huayuan building materials market to Changsha City, Changsha City, development, change the line of business to do the security door business, the result is also a loss of a mess.
Huayuan building materials market is the largest and earliest professional market in Hengyang City, it is the benchmark of the building materials market in Hengyang, Huayuan building materials market annual turnover, should be the sum of other building materials market turnover of more than three to five times. All building materials industry mainstream heavyweights, they will be rooted in the Huayuan market, Huayuan building materials market in Hengyang City, the building materials industry absolute dominance can not be shaken. Those who left Huayuan building materials market, want to get a piece of the boss in other building materials market, which is not bruised, as long as there is no fall, their final choice or return to Huayuan building materials market. Such as the whale sanitary ware Lu boss, Dongpeng ceramics Song boss, Dongpeng sanitary ware Jiang boss, St. Elephant wood flooring soup boss and so on.
Five, keep up with the times, always pay attention to the market management and industry associations media trends;
Any industry it will change with the changing social situation, not change the industry as well as the product, it certainly has no vitality, and ultimately will be eliminated. How can we know how the industry we work in changes? Apart from the news and online media, most of the information comes from the manufacturers, the management of the market and trade associations. The information from the manufacturers will be sent to you proactively, while the market management, especially the industry associations, will require you to take the initiative to pay attention.
We are the owners of Huayuan building materials market, more than a decade we have Huayuan building materials market management, firm defense of our legitimate interests in no doubt, the market management once found in favor of the owners of the information, its responsibility will prompt the market management personnel in the first time to notify the owners. Hengyang City Decoration Association is our decorative materials and decoration companies the best communication platform, but also the most accurate and most timely and fast to learn the industry's latest information through channels. To do good business, I recommend that we always pay attention to the decoration industry association media trends, while strengthening the association recommended with the decoration company designers to horizontal communication, regardless of the business is good or bad, with three to five designers to maintain good close relations, not only is conducive to the development of your company, but also in the designers you will be in the designers to interact, and closely grasp the future development trend of the product.
I joined the Hengyang City Decoration Association since 2015, through several years of hard work, I and the Association's leadership, as well as many decoration company owners, heavyweight designers have maintained a good relationship with friends, their help to my business, it is impossible to use a few words can be expressed, a sentence to summarize, harvest a lot.
A typical example of the market is the wall coverings, curtains, the boss Wang Shuzhen. Wallcoverings and curtains in the market competition can be described as very fierce, many stores due to poor business closed down one after another, Wang Shuzhen boss because with the Decoration and Decoration Association and many excellent designers to maintain a close friendship, so business can flourish, the more you do more fire.
Six, strengthen the cultural cultivation, and constantly improve their own and staff's taste temperament;
We can not deny that a store neat, clean, and the quality of bosses and employees taste, customers in your store whether there is a warm feeling of home, the business transaction has a very important relationship. Think about it, that is, we go to eat a simple breakfast for breakfast, if the store is not clean, the waiter's attitude is not good or the boss speaks too culturally, the store's breakfast and then good, you next time you think of this delicious breakfast, it will be in the heart of the weighing and weighing.
Cultured people do not necessarily have the quality, taste; but taste, quality of people absolutely have culture. In Huayuan, we all like those, the store will be organized clean, neat and tidy, very polite and enthusiastic boss. In these bosses, I am particularly interested in those very tasteful bosses, they will set up some very cultural, charming decorations in the store, and then put some people like sweets and drinks, a store can give people a sense of warmth such as home. Like Wanli lighting, living home baroque wood flooring, lead embroidery wallpaper, Ou Shennuo ceramics, Lei Tuo sliding door, Zhongyu sanitary ware, Mei Haojia ceiling, Jumei Jiapin windows and doors, the new Kaili windows and doors, QD ceramics, Jindalai whole decoration and so on.
Conclusion: As the saying goes, to do good business, first learn to be a man. The above six points of view is my personal opinion, but it has a premise, must be a good person, conscience, social responsibility, social morality. A good man, and can actually do the above six points, he will definitely be successful in his career, because God will never treat good people who are kind and hardworking!
September 12, 2020 morning? Ning Zihu? Hasty grass in Huayuan building materials market Pengda mosaic store.
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