Furniture sales channels?

Specialty operation is through the store for furniture sales. Specialty stores are stores specializing in the sales of a company or a product brand, specialty stores have their own business, there are others to join the open; can be a store in the store, can also be an independent store. Corresponding to the monopoly is scattered sales, the two have some of the following differences:

1) monopoly business costs are higher, while the cost of scattered sales is lower.

②Small furniture factories or start-ups to scattered sales, and after some growth, should be based on specialty stores.

3 store for the creation of product brand has a great role.

④Scattered sales profit margins are not large, specialty business can earn greater profits.

⑤Specialty business is conducive to the brand promotion of furniture, has a greater market influence.

6 Specialty stores can be spread over a large area in the country, there is a good advertising effect.

For furniture manufacturers, specialty business is one of the better sales methods. It can be in the absence of other sales experience, standing directly on the same starting line of the mature brands, facing the majority of customers, as long as the product is too hard to be easily recognized by the market.

When operating a store, the choice of location is very important, and should pay attention to the style and characteristics of their products and the environment of the store or the surrounding business district is consistent.

Suitable for specialty business is mainly civilian products, the rest of the office products.

Two, franchising

Franchising is authorized and entrusted to others to sell their own furniture products, franchising to give the trustee a certain degree of preferential treatment, and with the help of some of the trustee's strengths to achieve a win-win situation. Franchising helps to enhance the strength of enterprises and can better mobilize social resources.

Compared with franchising, franchising requires more demanding conditions:

◆Franchising requires the products to have a good image and a certain degree of visibility;

◆More concessions;

◆Mature marketing strategies and methods;

◆Stable products;

◆Guided demonstration stores and flagship stores.

Three

Three, network management

Network management is a new type of marketing means, with the development of electronic technology and the popularization of computers, network management will develop rapidly and become an important channel for consumers to purchase furniture. At present, the better use of the network for product sales of electronic products, books, health care, etc., the furniture manufacturing industry is still limited to advertising, into the substantive sales of less.

Better use of this means will expand the sales channels of furniture manufacturing enterprises, reduce sales costs, more conducive to the management and brand promotion.

The elements of network management:

◆Good publicity channels;

◆Timely updating of information;

◆Dedicated management personnel;

◆Distribution centers and distribution networks;

◆After-sales service system;

◆Sales management system;

◆Information feedback system.