2021 Event Promotion Plan Template 5 Articles

If you want an event to expand its influence, a good promotion plan is indispensable. The following is my compilation of 5 articles about event promotion plan template, I hope it will be helpful to you. Welcome to read reference learning!

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Activity promotion plan 5 compilation of a large number of

Marketing activity promotion program

Marketing planning to promote the activities of the program

On the promotion of the activity planning plan sample 4

Given that I am an e-commerce student, and before the e-commerce site part-time network promoter work, so the methods and techniques of website promotion have a certain knowledge.

In the company, I as a promotion assistant, I will be my work plan to make the following plans:

1, seriously cooperate with the supervisor to complete the established work content, the work process should be done do not understand to ask, the supervisor of the arrangements for the promotion of the program, there are ideas or suggestions to be timely communication with the director of the communication; 2, to have a website to promote the promotion of the knowledge system to do to the company's promotional work. The work of a single; 3, take the initiative to learn and supplement the relevant promotion of knowledge, can be for the site to promote constructive ideas; 4, in a timely manner to do a good job of website promotion related to the summary of the implementation of the promotion program to do "take the essence of the dregs" so as to promote the implementation of the program for the next time to play a role in reference to, and further improve the efficiency of the promotion.

Activity promotion plan 2

In order to make the product as soon as possible into the commercial channel, to further improve the product of the various distribution networks, to seize the market share, to increase the sales of the product and the market share, the special plan is as follows:

A distribution of the system of JiuZhouTong

Second, the Hubei market dealer Selection

1, Hubei Jiuzhou Tong Medicine Co., Ltd. its network is more complete, distribution capacity is very strong, the radiation of the surrounding market is relatively wide, is our first choice of dealers;

2, State Pharmaceutical Holding Xinlong Co., Ltd. although most of the network with the Jiuzhou Tong is overlap, but he is a powerful complement to the network of the Jiuzhou Tong, but not worried about the company will collapse collapse, to the payment risk;

2, State Pharmaceutical Holding Xinlong Co. Risk;

3, Wuhan Tianming Pharmaceutical Co., Ltd. its geographic location in the north of Wuhan City, from the 107 national highway south of the customer due to traffic control, can not enter the city, most of them were intercepted; Secondly, his predecessor is "Wuhan City, the new special drugs limited company", in Wuhan City, otc terminals have a strong distribution capacity!

4, Hubei Yang Kang Pharmaceutical Co., Ltd. its private hospitals, community health service centers, individual clinics, township health centers and other third-terminal distribution capacity in the second A strong.

Third, promotional activities

1, the purchase of rebates to determine;

◆ with the procurement of the relevant person in charge of the relationship between the purchaser;

◆ in-depth communication with the owner of the distributor company.

2, the marketing department invoicing staff communication implementation;

◆ Distribute leaflets and business cards, publicize the selling points of the company's products;

◆ Inform each invoicing staff as well as the business personnel of the company's product policy;

3, in each dealer's business meeting to explain the company's business profile and products (the production of slides);

◆ Seize the opportunity to hold a business meeting in each company, with about 30 minutes to explain the company's product policy and product knowledge;

◆ Introduce the company's profile and prospects for development, to increase their sales of my company's products confidence and enthusiasm.

4, the marketing department leaflet distribution and communication.

◆Our own distribution;

◆Distributed through the dealer's internal promoters.

Fourth, the surrounding market analysis

The entire Hubei surrounding market is divided into four main lines: Southwest line, Enshi → Yichang → Jingzhou → Jingmen; Northwest line, Shiyan → Xiangfan → Suizhou → Xiaogan; Southeast line, Huangshi → Huanggang → Ezhou → Xianning; Jianghan Plain line, Qianjiang → Tianmen → Xiantao. Among them, the four core cities with strong radiation capacity are Yichang, Jingzhou, Xiangfan and Huangshi.

Fifth, the channel dredging and convergence

After the Spring Festival to Hubei Jiuzhou Tong and other market radiation ability is very strong first-class distributors as a basis, make full use of his network resources, the product distribution to Jingzhou, Yichang, Xiangfan, Huangshi, Enshi and other areas, the first to ensure that the channel has the goods, and then follow up on the terminal. Among them, Hubei Jiuzhou Tong in the province's branch Enshi Jiuzhou Tong, Xiangfan Jiuzhou Tong, Jingzhou Jiuzhou Tong can take the lead in the goods, Yichang Kangxin Pharmaceutical Distribution Company Limited, Ezhou Wudu Pharmaceutical Company Limited (network in Huangshi) is also the first echelon of the channel.

Activity promotion plan 3

A schedule

The schedule is the core form of the entire annual marketing plan, only to do a good job of this form, in order to make the annual promotion plan along the right direction of the step-by-step unfolding, and not deviate from the direction. Schedule in the entire report plays a role in the outline of the role of this form spends the longest time, should account for more than 60% of the time of the entire report.

So, how can we do a practical role of the schedule? In addition to the annual promotion of the overall goal, but also have a clear promotion strategy, has been how to reach these small sub-goals.

(1) the overall goal

How to push the new marketing activities, the ultimate goal is to ensure that the sales task is successfully achieved, so the completion of the sales task is the most important one of the promotion of the whole goal. Brand building is usually regarded as the second important goal, all the promotional activities, if you do not pay attention to the unity of the brand image and continuity, will cause great harm to the brand image. If there is a third promotional goal, then it must be related to the company's industry background, development stage and business objectives, this goal may be the public image of the enterprise may also be the enterprise's social responsibility or the construction of corporate culture, this goal is different according to the different enterprises.

(2) quantitative goals

Completion of the sales task, brand image enhancement and corporate development milestones is the overall promotion of the schedule objectives, which can also be called the strategic objectives of marketing. If there is only a strategic goal, there is no quantitative promotion of sub-targets, the development of this plan has become an empty slogan report, into only the form of a report without content. The quantitative promotion of sub-objectives is the annual "sales mission" of the market promoters, quantitative data is conducive to the promotion of staff to prepare in advance, clear their annual promotion focus and resource use focus.

The quantitative promotion sub-goals are related to the marketing environment of the company, that is, what to do at what stage of development of the company. If a large engineering equipment companies have just begun the market development stage, then your sub-targets should include investment promotion, exhibitions, tender production, advertising, public relations activities such as some of the promotional objectives; if it is a building materials retail enterprises have completed the task of developing outlets, then your sub-targets should include the enhancement of the image of the store, shopper training, roadshow activities, home furnishing products will be group purchase and other promotional goals.

(3) implementation standards

In the schedule, a clear goal for the market promoters to make clear the annual focus and direction of the work, but how to do is in front of them and a big confusion, so the implementation of standards should also be given a clear description in the schedule. Many people in the plan, like to list the text, lest they do not understand, others can not read. In a simple and practical plan sheet, pictures and figures should be more reflected. A roadshow activity company's implementation of what standards, you just write clearly the site of the venue area is how much, a few people handing out leaflets, the scene placed how many umbrellas, etc., as long as the energy can be quantitatively all the use of digital description.

(4) training program

How to ensure that your promotion plan is effectively implemented? Training is a job that has to be done. Many people will simply training understood as a plan to promote the organization of market promotion staff for centralized training, tell everyone what to do this year, how to do, as if this has been the implementation of standards taught to them, then they have no reason to do a bad job. I do not deny the importance of policy advocacy, but I still want to especially mention the establishment of sample markets. For each market promotion activity, do a sample demonstration in advance, so that all personnel are fully involved in the experience, only through the operation of the scene, they can really realize what problems will be frequently encountered in the promotion, as well as how to quickly and effectively deal with these problems.

When doing training programs, we have to consider the combination of policy advocacy and hands-on exercises for different market promoters to provide different hands-on exercises, as long as this can be done to ensure that the standards are really advocacy in place, in the implementation of the error-free.

Second, the assessment form

In the schedule, we gave the annual promotion goals and implementation standards, while specifically mentioning the importance of training, while the assessment form is completed on the promotion of the implementation of the effectiveness of follow-up management. The training teaches the promoters how to do it, and the assessment is asking the promoters to do it. The former solves the problem of ability, while the latter solves the problem of willingness.

(1) rewards and penalties are clear

Since the assessment form to solve the problem of the willingness of the promoters to perform, then the assessment is not only negative incentives but also positive incentives. Therefore, in doing the assessment form, we have to work in the implementation of all aspects of a comprehensive scoring, less than the company's standards on the negative incentives, if all the standards or higher than the company's standards, then we should also be given in a timely manner to correspond to the incentives. Many people in the assessment form, the negative incentives for the development of very clear, but is the lack of positive incentives, such an assessment of the development is very dangerous, because in such an assessment system, the implementation of staff will rarely be innovative.

(2) Quality Management

For a long time, our companies have focused too much on sales appraisal, and result orientation is the only criterion for personnel appraisal and promotion in many companies. Result orientation encourages a lot of people's haste, channel pressure, negligent management, once the person left the current position, the many problems accumulated in the early stages are suddenly exposed. Attention to the process is becoming more and more important, in addition to the results of the appraisal form when doing the appraisal, but also to the process of the appraisal. How to assess the implementation process? The cost of sales ratio, the number of materials used, activity cycle, customer satisfaction and other indicators can become an important reference for our process assessment.

(3) competition activities

"Assessment" to achieve the results of the promotion of the implementation of the minimum guarantee, if you want to achieve a better result, to carry out competition activities is one of the effective methods. According to the purpose of the market promotion activities and the implementation of the difficulty, the market manager can develop 1-2 market promotion competition activities, mainly from the sales reached, the activities of the implementation of the effect of the implementation of the progress of the assessment. Competition activities can stimulate the sense of competition between different market teams and mobilize everyone's enthusiasm for work. If the competition is carried out during the timely production and distribution of briefings, timely feedback, the effect will be more significant.

A simple appraisal form facilitates the timely follow-up of the implementation effect. As a market manager, after the completion of the annual market work plan and guidance, this assessment form has become the center of our work, which helps us to audit the marketing activities, and thus also provides a written tool for the process correction.

Third, the application form

In general, with the schedule and assessment form, the annual report of the market manager is basically completed. However, it is difficult to cook without rice, the application form is to realize the application of resources for the company's internal communication is another important form. The reason why I want to specifically list this form is because I found that many executives in the filling out of the application will often be matters of unclear expression, the focus of the phenomenon is not clear, for different marketing work to provide different application forms, so that you can simplify the process, improve work efficiency.

The application form must follow the principle of simplicity and clarity. In the approval of the office submitted by the advertising application, I often find that the form with a lot of text description, but the final advertising location is still not clear, and then I added a "advertising location plan" in the application form, the problem has been completely solved. A simple location map is worth a thousand words.

The market manager of the three tables, to help us clear the direction of the conception of the annual market work plan. When a bunch of marketing work in front of us do not know where to start, with these three tables, we can make the plan more beautiful.

Activity promotion plan 4

First, the promotion of the purpose

Because of the weather this year, the summer time earlier than in previous years, the weather has also been relatively hot after the fall, from the end of the consumption of consumers in the fall is still in the consumption of summer clothing is mainly to so far in addition to the pre-fall models have been sold for a period of time, other fall clothing has just begun. Other fall clothing has just begun to sell, after eleven, many areas of the climate will become cold, will enter the season to sell winter clothes, so this year's sales of fall clothing will be relatively short, very unfavorable for sales. In order to promote the sale of fall clothing during the eleventh, with the marketing department of the promotional activities, the development of this promotion program, in order to create a promotional atmosphere in the terminal during the eleventh, for the sales of fuel.

Second, the promotion of the theme

Autumn harvest

Third, the theme of the interpretation

The language of the "Thousand Characters", "cold and heat, autumn harvest and winter storage"

The use of the ancient teachings as a promotional text for the fall, in an unconventional way to emphasize that eleven to buy the broadcast card is a matter of course, but also reflect the unique culture of the broadcast card. At the same time also reflects the unique cultural flavor of the broadcast

Fourth, gift promotions

1. Gift a: hanger (see chart)

To hanger as the promotional giveaway, the main purpose is to reflect the humane side of the broadcast card, the broadcast card envisioned thoughtfully, because you added some new clothes, so send you hanger, so that you do not have to worry about you can go to buy their own favorite clothes. Another way to say it is: with beautiful clothes, you also have to have beautiful hangers to do.

2. Gift two: apron (see picture)

The promotion theme is "Autumn Harvest", "harvest" in fact contains the meaning of the collection of clothes and gifts, "Autumn Harvest" is the first association is that of the "Autumn Harvest", the first association is that of the "Autumn Harvest". "The first association is the labor of the harvest season, but consumers are urban women, because the meaning has been converted, but the aprons to be used in the autumn harvest is still iconic, so in order to highlight the concept of the theme of the "Autumn Harvest," the promotional activities of a number of customized aprons as a promotional gift. Because the apron is able to penetrate into the lives of consumers inside the living supplies, so, for the long-term promotion of the brand has a certain permeability significance.

V. Promotional methods (see the eleventh event notice)

VI. Theme posters

Autumn Harvest

National Day - Happy Mid-Autumn Festival

VII. Window layout: the background cloth before the hanging of many hangers, hangers with a few pieces of clothing. (see picture)

viii. dress code: during the event, the store staff are wearing aprons. (See picture)

ix. Overall atmosphere of the store

Activity Promotion Plan 5

I. Project Outline:

As a family FNS, it can be advertised and promoted through a variety of channels. Through a lot of publicity in the media, combined with the activities of the site, to enhance the site traffic and increase the number of registered users.

Second, the project cycle:

January 15, 201_-April 15, 201_, with a one-year period, through the implementation of a year, to constantly revise the project, for the 201_ after the promotion of more preparation.

Third, the core of the project:

Soft publicity + event marketing

Fourth, the project objectives:

1, to enhance the site's traffic, enhance the site's rankings in Ale_a and chinarank;

2, to increase the number of registered members of the site;

3, to enhance the brand of the site, to increase the site's online popularity .

Fifth, the implementation of the way:

1, soft publicity: different stages to take a different approach, monthly from a different angle to dig news points and publicity points.

Publicity frequency: each week you can choose to publicize 4 soft articles, the best in the first week and the third week of release.

Publicity direction

(1): Combine the industry. Combined with the hot events, the development and prospects of family-oriented websites in the industry;

(2): Combined with the function. The development trend of the suncatcher, the dynamic change of the crowd analysis, need to find some data analysis;

(3): Combine the website. About the analysis of the website domain name, the analysis of the website name, the research on the website Article Published to attract the attention of the industry.

(4): combined with activities. Combined with some of the current activities to create momentum, including the activities of this site, as well as the activities of other businesses.

(5): Utilize rivals. Analyze the development of family websites from some policies and moves of other websites in the family category.

(6): Utilize experts. Use the analysis of experts to draw out the website's point of view; publish the website leader's point of view as an expert point of view.

Publicity media:

(1): Priority publicity network media (lower cost, faster dissemination), including Sina Science and Technology, Sohu IT, NetEase Science and Technology, pconline, IT168, cbinews, admin5, chinaz, donews, Xiaoxiong online, it.com.cn, phoenix.com, tianji.com, China economic news network, bubble network and other major portals, other sites close to the family.

(2): published in the forums of major websites, Tianya, Xizihutong, Cat Woo, etc.

(3): published in the mainstream online media around the world. Such as Guangxi space and time, Guangxi red beans, etc.

(4): published everywhere possible to publish on the website, through all kinds of blogs

(5): in the mainstream of the website to establish a blog and so on.

2, site activities: to carry out various types of cooperation and activities to stimulate more attention.

Activities for the family: activities for newbies, old members stage points activities, old members introduce new members of the incentive policy;

Other effective activities.

Sixth, the effect of the assessment:

Weekly production of a promotional assessment report, the content of which contains the following:

1, the number of site PV growth, the number of independent IP number growth;

2, the number of members of the site growth, the number of ordinary members upgraded to the number of members of the higher level;

3, changes in the site's rankings, including rankings and chinarank rankings in the ALE _A Ranking and chinarank ranking changes

4, the number of words released by the media (as reflected in the media PR statistical reports)

VII, the project budget:

1, the cost of soft release: monthly release of more than 50 pieces of manuscripts to calculate the cost;

2, the cost of soft writing: 2 soft writing per month, a total of $

3, the forum release costs: the need to organize staff to participate in the release, the cost of yuan

4, blog release costs: the organization of the release of staff, the cost of yuan

5, statistical analysis costs: the monthly production of reports and statistics on the effect of all the cost of yuan

Monthly total media public relations costs: yuan, the cost of the monthly activities according to the specifics and the website side of the activities agreed to determine.

For the monthly evaluation results, to constantly revise the media and activities and other promotional implementation. This includes continuous optimization and integration of selected media.

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