What is the essential difference between new retail and pure e-commerce and traditional retail?

The changes in new e-commerce are mainly reflected in the following five aspects:

I. Main changes

In the past, the protagonist of e-commerce was a platform company from the Internet. We mainly use platforms, but today we pay attention to new e-commerce. The main body of the future will be an entity enterprise with innovative ability and good use of capital.

Second, the core changes.

It is no longer a centralized e-commerce, but a multi-polar e-commerce. For example, in the future, we can also have our own festivals to interact with fans. It is no longer just the society that pays attention to the Double Eleven. Our deep fan interaction can also create our own festivals.

Third, the change of gameplay.

In the past, e-commerce always talked about traffic distribution, and a lot of resources were invested in traffic purchase. The new game of e-commerce in the future is e-commerce where fans gather. How to gather fans, how to analyze their needs, drive the final product creation, and strive for better retention and word-of-mouth communication. This is a new way to play.

Fourth, the transaction changes.

It is no longer an e-commerce transaction in a store, but a multi-scenario e-commerce transaction. In the past, both the communication link, the payment link and the transaction link were in the store. Now it can be traded during entertainment and interactive live broadcast.

Verb (abbreviation for verb) changes in the battlefield

It is no longer just sales, no longer just channel e-commerce, but user-driven supply chain e-commerce. Of course, the arrival of this day requires big data and artificial intelligence.