The Relationship between Traditional Commerce and Electronic Commerce

Complementarity: E-commerce and traditional commerce can complement each other. E-commerce is an effective extension of traditional commerce, which can help enterprises to open up markets and increase sales. Traditional commerce provides physical storefront display and experience functions for e-commerce, which makes up for the lack of consumer experience in e-commerce.

Integration: With the intensification of market competition, more and more enterprises begin to integrate e-commerce with traditional commerce to achieve online and offline integration. This integration is not only reflected in sales channels, but also includes supply chain management and customer relationship management. By integrating online and offline resources, enterprises can reduce costs, improve efficiency and enhance competitiveness.

Mutual promotion: the development of e-commerce has brought new opportunities and challenges to traditional commerce. Traditional commercial enterprises can achieve business expansion, transformation and upgrading by introducing e-commerce. At the same time, the development of e-commerce has also promoted the reform and innovation of traditional business links such as logistics and payment, thus promoting the optimization of the whole business environment.