How does the traditional jewelry and jade retail industry connect with Internet marketing?

The biggest core highlight of jewelry and jade retail docking Internet marketing is promotion and brand communication, but offline entity services are still needed in the transaction. Jewelry and jade retail channels are divided into professional channels such as auction and non-professional channels of offline retail monopoly.

The field of jewelry and jade is actually divided into three types: jewelry, luxury jewelry and luxury goods. We often mention the latter two. If it is jewelry, it can be placed on the Internet e-commerce platform, such as Tmall store, whole network marketing, online alliance and bidding typesetting. I was writing in QQ space, and I could sell jewelry from the media. These methods can make money there, but not now.

If it is jewelry marketing, you can directly use the Internet e-commerce model and social e-commerce. The specific operation is to choose the e-commerce platform, recommend the JD.COM exchange platform, and then do the whole network marketing such as SEO, online alliance, bidding keyword ranking, WeChat business model, social media platform and live marketing.

However, if it is a luxury or luxury, because of the high price, offline stores are needed. What we are discussing now is more about the marketing process of brand stores: that is, we should do a good job online, establish our own brand mall display and online marketing promotion, and focus on two aspects offline: the advantages of origin and supply, and then the store marketing system of physical stores.

Internet marketing of jewelry and jade is actually not easy to do. I invested in Nanhong and Jade on 20 15, and now I still have many bracelets and jade brands. If the sculptor is good, I can bring some goods. If bracelets and sculptors are not good, no one really buys them. If you sell them cheaply, you will lose them. If you don't sell it, it will be gone, and there will be no physical store resources. If you want to put the goods in the physical store channel,