How to make better paper media development in the context of today's new media active

1 to constantly strengthen the transmission of interaction, as a way to enrich the content of the dissemination

Now to receive interactive action and content *** creation as the main feature of the report innovation has become the mainstream trend of the news business reform, like the introduction of Web2.0, so that the content production inside is no longer monopolized by all the media organizers independently, the dissemination of the way to a direct transformation into a professional Media organizations and citizens *** with the participation of sharing and interactive forms, which also proves that these are the rapid development of information technology at the same time, the formation of the inevitable result, only such a way of communication, in order to make more active participation in the audience, when the audience on the one hand in the provision of news material amount at the same time, but also on the professional journalists to comment on the views expressed, not only want to know how the reporter to carry out the Explained, how things really are, these audiences even want to know how people's views on the whole practice, but also want to say a few more words, in such an environment, as the media should provide such a platform for communication, will attract more readers to participate, so that they can also make them pay attention to the report and interaction, but also enrich the content of the communication.

2 to pursue unique news reports, to avoid the emergence of homogeneous news

In the paper media received a strong impact of the new media today, the network's developed dissemination speed does give the newspaper media to form a threat, then, as the paper media should be done to avoid the emergence of homogeneous news, that is to say, the current situation, want to have the exclusive news is a very difficult thing, even if you can have the exclusive news is a very difficult thing, it is a very difficult thing, even if you can have the exclusive news. That is to say, the current situation, want to have exclusive news is a very difficult thing, even if you can have exclusive news page, time is also limited, also formed the emergence of news homogeneity. How can we avoid homogeneous news? I suggest that we must have unique insights through our own understanding of the whole event, unique thinking, vision to enhance the level of the information itself, on the other hand, we also have to use a different layout in the layout of the layout, so that the news event stands out, therefore, as the paper media should not be limited to the practice itself, but should also dig into the meaning of the practice itself, to understand the level, and should not be limited to the meaning of the practice itself. Therefore, as a paper media should not be limited to the meaning of the practice itself on the level of understanding, but should explore the content behind the practice once to enhance the content of the news. The first step is to get more audience.

3 complementary advantages, newspaper network linkage

In the face of the impact of the new media, newspapers are corresponding to the original e-newsletter on the basis of their own website, to seek the future of the newspaper. From the practice of each newspaper, strengthen the newspaper network linkage, maximize the retention of readers is the focus of their exploration. In fact, the newspaper network linkage is a win-win initiative, you can really realize the complementary advantages of each other bigger and stronger. On the one hand, it should be moved. The use of the network can be updated in real time news, while rolling updates on the progress of events; while the newspaper on the next day is a deeper and more comprehensive interpretation of these news. This not only satisfies the readers' constant thirst for news, but also makes up for the "inherent weakness" of newspapers that can only update the news 24 hours a day