The difference between digital media and traditional media

The biggest difference between digital media and traditional media lies in the change of communication state: from one-to-many to many-to-many From the perspective of communication, everyone can carry out mass communication, and the information spread has nothing to do with meaning, which greatly enhances the initiative of the audience. In the traditional sense, mass communication has become less and less popular and personalized.

Different modes of transmission:

Digital media has the advantages of interpersonal media and mass media: completely personalized information can reach countless groups who know or don't know at the same time; Every participant, whether publishers, disseminators or consumers, is interested in the content.

All people have equal and mutual control. Digital media also eliminates the shortcomings of interpersonal media and mass media: when communicators want to convey unique information to each receiver separately, they are no longer restricted by point-to-point, when communicators

When you want to communicate with the public at the same time, you can provide personalized content for each recipient.

Diversification of communication purposes:

The ideal mode of "all-to-all communication" of digital media also constitutes a diversified trend of digital media communication purposes, which has become diverse, complex and vague.

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Unlimited communication range:

Compared with traditional media, another remarkable feature of digital media is that it eliminates the boundaries between traditional media (television, radio, newspapers and communications), countries, communities and industries.

Understand the boundary between the sender and the receiver of information. The spread range without boundaries becomes uncontrollable and unknowable, and the demand, transmission and production based on network and digital technology are increasingly infinite.

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Simple communication technology and low cost;

Digital media can release information almost for free, and it is free for many people. Communication technology and cost are much simpler and cheaper than traditional media.