Why do Internet companies like to use animals in their logos?

The people give their own baby name is nothing more than so many kinds: to find the feng shui Mr. begged to come, there is also a head shot randomly come, etc. But have you ever noticed that the major Internet companies give their own product name, especially like to use animals to do Logo. But have you ever noticed, the major Internet companies to name their products, especially like to use animals to do Logo? Such as Jingdong's dog, Tmall's cat, Tencent's penguin, etc., etc., of course, this is all for a reason.

The cat of Tmall.

The name Tmall is mainly because "Tmall" is close to the pronunciation of tmall. In order to be independent of their own Taobao and to be linked to the Alibaba platform, Tmall was born, "Tmall" is committed to providing a clearer positioning and style of the B2C consumer platform. Cat is sexy and taste, Tmall, on behalf of fashion, sexy, trend and quality; cats are naturally picky, picky quality, picky brand, picky environment, which is exactly the quality of Tmall online shopping to build a quality city. So using a cat as a logo is not an empty talk.

2. QQ Penguin.

In fact, more than a decade ago, QQ's predecessor, OICQ, was just online when Logo was still the popular pager. At that time, Ma Huateng and others decided to use small animals to do Logo, so that users will be more easily accepted . After the designers drew pigeons, penguins and other small animal images, we voted to use penguins. At that time is still a thin penguin, in the later, Tencent found a professional design team, will QQ completely "fatten", plus a red scarf red scarf, one eye round grumble, the other is blinking. QQ penguin was born. So, Tencent's employees voted for the penguin.

3, Jingdong's dog.

Jingdong Mall official interpretation of the metal dog mascot is: loyal to the master and known, with integrity and fast running speed, of course, there are also some folk rumors circulating, said Liu Qiangdong and Alibaba's Tmall because of the standard, so the choice of the dog this Logo image, this change also triggered the Tmall and Jingdong "cat and dog war! "The speculation.

In addition to YY's civet cat, where to go camel and the kangaroo of the Meituan takeaway, etc., are the use of animal Logo, in addition to the perfect representation of their products, behind the scenes should also have a belong to their own brand story.