Traditional Culture Encyclopedia - Traditional stories - The Brand Story of Fanrenju Home Textiles

The Brand Story of Fanrenju Home Textiles

At the end of the Qing Dynasty, the deacon of Jiangnan Manufacturing Office resigned because he was tired of the corruption struggle in officialdom. With years of textile experience in the weaving workshop, he skillfully simplified many palace textiles, while retaining their distinctive styles, and began to bring home textiles with distinctive craftsmanship to ordinary people. Later, due to the war, he traveled across the ocean to San Francisco and opened the first Fanrenju store in Chinatown. Its products with China characteristics have attracted the attention of many foreigners and overseas Chinese. Times have changed. With the opening of the market in China, home textiles for ordinary people have taken root and blossomed everywhere. Today's mortal residence is the perfect combination of western sleep culture and China's traditional craft concept. Ordinary people advocate low-key, simple and exquisite, and the introverted bedroom culture concept is accepted by more and more people.