Advantages and disadvantages of copywriting investigation method

1, the advantage is that the copywriting investigation method can help researchers deeply understand the audience's views and opinions on products or brands, and learn their views on products or brands in detail, which is helpful to improve the design and marketing strategy of products or brands.

2. The disadvantage is that some interviewees tend to overemphasize their own opinions rather than the embodiment of actual behavior, which leads researchers to fail to really understand the actual needs of the audience.