What is the prospect of pastry industry?

Baked food has always been the breakfast and staple food in Europe and America. In contrast, the development of baking industry in China is relatively short. At the same time, baked goods are mainly used as desserts and snacks in China, and the per capita consumption is quite different from that in Europe and America. With the improvement of consumers' awareness of baked goods in China, there is huge room for the development of baked goods in China.

Per capita consumption is low, and there is huge room for market growth.

Baked foods are mainly divided into four categories: bread, cakes, cakes and mixed desserts, which have been used as breakfast and staple food in Europe and America. However, in the Asia-Pacific region, because people's living habits and eating styles are different from those in western countries for a long time, baked goods are usually eaten as snacks instead of meals. According to the statistics of the Baking Professional Committee of China Food Industry Association, the per capita consumption of baked goods in China was about 7.8kg in 20 19 years ... Although the per capita consumption of baked goods in China has increased year by year in recent years, there is still a big gap compared with countries such as Europe and America, and there is a big room for industry growth.

In recent years, with the accelerated pace of people's life and the infiltration of western food culture, baked goods have gradually appeared in the breakfast market, showing a certain trend of dinner. Driven by the demand for dinner and the leisure demand for baked goods, the market scale of the industry has further increased. According to Euromonitor, the market size of baked goods in China is expected to reach 256.7 billion yuan in 2020.

Baked cakes account for more than half of the subdivided products.

In the breakdown of baked goods in China, bread consumption accounts for 24%, cake consumption accounts for 18%, and cake consumption accounts for the largest proportion, accounting for 58%. Pastry has become the largest category of baked goods.

Strong foreign brands enter local brands and accelerate their rise.

Since 1980s, baked cakes have gradually appeared in the domestic market in the form of complementary food. Attracted by the vast market demand in China, foreign brands entered and quickly opened the China market by virtue of their brand and capital advantages.

The entry of foreign brands has awakened the domestic baking market, and a number of domestic manufacturers' brands have risen rapidly, becoming the dominant market force by virtue of localization advantages. According to Euromonitor data, in 20 18, the income of China's baked goods business was about 800 million, 2 billion,1200 million,1200 million and 500 million respectively. However, the bakery income of local brands Li Tao Bread and Dali Food 20 18 has reached 4.8 billion yuan and 6.25 billion yuan respectively, and their market share far exceeds that of foreign brands.

The industry competition pattern is scattered, and there is still room for improvement in market concentration.

In recent years, some high-quality local enterprises have emerged in the baking industry in China, including Li Tao, Dali Garden and Pan Pan, but overall, the market concentration of the baking industry in China is still low. In 20 19, the CR5 of baking industry in China was 10.6%, which was much lower than that in Japan, Britain, Mexico and the United States. At the same time, the market share distribution of leading enterprises in China baking industry is only 3.

Short-term warranty products have become popular songs.

According to the shelf life of products, the baking industry is divided into three categories: short-term shelf life, medium-term shelf life and long-term shelf life. In recent years, with people's concern for health, short-term guaranteed baked goods are more in line with the trend of healthy food consumption upgrading, and major baking consumer brands have also launched short-term guaranteed baked goods.

Baked food will make North Korea edible and healthy.

With the influence of foreign eating habits and the acceleration of urban life, more young people choose convenient and nutritious food, and fast and convenient western food has become people's first choice. At present, more than 1 1% of China people choose bread for breakfast, which is only lower than the number of consumers who choose to eat steamed stuffed buns. The domestic baking market is in the stage of rapid development, and the new baking products show the trend of breakfast, freshness and health.

For more data, please refer to Foresight Industry Research Institute's Investment Forecast and Analysis Report on Brand Competition and Consumer Demand in China Baking Industry.