What are the thinking modes of e-commerce operation?

1 new thinking of consumption upgrade, and understand the new thinking of e-commerce operation.

In the past, merchants all pursued the concept of "good quality and low price", but from 20 18 to now, the concept and thinking of new consumption upgrade tell merchants that the data shows that consumers now pay more attention to quality, after-sales, formal channels of goods and so on. Therefore, the new upgrade of consumption means price war, which is not a good route. We must do a good job in store products: quality, after-sales service and authenticity, in order to develop healthily.

For the operational ideas, we will give you some suggestions from the perspective of products:

1. Based on the current market and crowd relationship, do you find that the higher everyone's income, the more important time becomes? When time is important, dishwashers, high-speed trains and electric toothbrushes are very valuable, because they can save important time for everyone who is pressed for time, and time is becoming more and more precious. We can develop our own products from the time value, which is also a very good one.

In the past, people could go anywhere as long as they were full, but now eating depends on experience, not whether the food is delicious. The same is true of staying in a hotel, to see the experience instead of sleeping. In fact, the higher people's quality of life means that there are certain requirements for upgrading product consumption, so how important the experience is.

3. For the service, it is a place where every store must be in place. Because service represents DSR and after-sales, more importantly, it is the core that determines the conversion rate of consumers in your store. Without good after-sales protection, how can consumers pay the bill? This is an unchanging truth since ancient times.

2. New thinking of wireless terminal customers' behavior, to understand how consumers operate in wireless terminals.

1, read your consumer groups.

Consumers' hobbies, we need to know at the first time.

Daily interests: like dressing, beauty, food, movies, idolized gossip.

Film and television hobbies: romance, comedy, horror, eroticism.

Values: product reputation, pictures and visual illustrations, objective or rational?

Social interests: I like to find * * * songs, like fun and funny, and 89% like to take selfies in my circle of friends.

Inner appeal: I like being taken care of, being cared for, pursuing perfectionism and high-quality conditions.

Product appeal: 65% of people who are sexy, match items and buy underwear will consider their partners; Sexy underwear can bring you joy.

Knowing consumers' intentions and combining the advantages of their own products can make a better wireless content marketing plan for stores. Improve the click weight and connect with consumers more closely.

2, personalized display (thousands of people) using understanding and coping methods.

For consumers' mobile phone models and IP habits, the system gives different locations to different people, so we must understand the current gameplay and how to show it to our accurate consumers.

1) accurate analysis of visitors: business personnel-traffic-analysis of visitors-distribution of visitors, and you can see the accurate brand level of people entering the store. After analyzing these people, we can choose people through the through train to promote the better display of our stores and form labels.

2) Guess what you like. One guess is three: there used to be only one home page, but now it is divided into home page, shopping crowd and shopping crowd. When we came here, we knew why we had to modify it. The reason for the modification is that the system wants us to better grasp the advantages of our products. Should I put it in the person I am choosing, or should I say that I can buy it back, or should I grab my own person on the homepage? These are all new ways to play. What we have to do is to understand our products first, then analyze the wireless consumers and launch!

3 new thinking of scene marketing, the easiest way to do the main picture and details page of scene marketing

Scene marketing has three characteristics:

1) Randomness can happen anytime and anywhere, which may happen when you brush your circle of friends, or when you browse the web, receive text messages and emails.

2) Irrelevant scenes will also be irrelevant.

For example, if you talk to a friend about children, you can think that the pot at home is broken, then talk about a kitchen product and finally make a deal. The chat topic itself has little to do with kitchen supplies.

3) Diversity, a user will have different scene requirements, and a scene will also connect different users.

4 the new thinking of content marketing, targeted is a wise move.

The word content marketing is believed to be familiar to everyone. Content marketing can be said to be carried out through text, short video, live broadcast, collocation, list question and answer, and activities with theme content, and attract analysis clicks through displayed content.

Let's talk about the introduction and distribution of several main content channels, and then summarize them in our own stores to see which channel needs to be done. (Because different content is suitable for different stores and different products)

1) Today's headline is to get the public domain traffic in the headline of the home page through the soft text and graphics shared by people. It needs an authoritative person to publish, and the headline can seek people's cooperation on the V word.

2) Good goods: displayed in the form of pictures, words and short videos. Generally, the talent you are looking for will affect the later display effect. Video within 30 seconds, the picture is clear, it is best to let the system capture it.

3) Must pay the bill: For many products in the store and most of them are aimed at mid-to high-end products, this piece is also the cooperation section of Daren.

4) Guess what you like: public domain traffic, as well as the sections you like. You can get this kind of display through through train, drilling exhibition, etc., which is the fastest. Guess what you like also includes search. There is a lot of knowledge about how to appear in Guess What You Like, so I won't focus on it here, so I can exchange it.

5 new thinking of fan operation, learning and analyzing the underlying logic, and community e-commerce operation.

1) How to maintain vermicelli:

The tools in the station include: fan base, micro-headline, live broadcast and interactive maintenance.

Off-site tools include: Tik Tok, Aauto Quicker, a letter, a blog and a circle of friends.

No matter which tool we use to maintain it, we must first make consumers buzz and build trust. A lot of efforts have also been made in product development. If the product doesn't work, no matter how you tell consumers, it will only turn fans into zombie fans.

2) Fans are self-employed, so I suggest you pay attention to micro-headlines.

Although micro-headlines belong to private domain traffic, they have a great advantage that they can maintain fans. To do a good job in micro-amoy, we must make a good job arrangement, weekly content worksheet, what kind of interaction, production of long pictures and texts, channel content activities, daily release quantity, release time and release content.

The core of the work is to make the content that buyers are interested in, so that buyers are more interested in understanding, and even think of you in their spare time, improve the viscosity of customers, deepen their impressions, and finally produce the second sales and transactions. Creating marketing value can better solve the problem of content.