What did Red Star Hongxing Erke do in the e-commerce era?

Its success has made great efforts, and its success cannot be separated from the efforts behind it. With our living standard getting higher and higher, many consumers pay more and more attention to their consumption level. At the same time, people are increasingly pursuing high-quality products and beautiful designs, so many brands will be gradually replaced.

Of course, it is no coincidence that Elk can become the leader of sports brands, but that he has worked hard since he was a child. Industry insiders highly praised Huel's active exploration and continuous investment in e-commerce business to meet the growing demand for consumer experience. Continue to work hard to make Elk's e-commerce business perform well. In the Tmall channel, only sports shoes occupy market share. The growth rate of 20 18 was the first in the first half of the year, and it ranked the top two in the industry in the medium and long term. The market share of running shoes and springboard increased steadily compared with 20 17.

According to public data, Red Star Hongxing Erke ranks first in the e-commerce platform in terms of brand service, brand design and delivery speed, which shows that consumers recognize the brand. Among them, the dispute refund rate is controlled at 0, and the independent refund response period is only 0. 13 days, far exceeding the industry average service level.

Elk realized that in order to win the trust of consumers, they must learn to innovate themselves, and at the same time, they should constantly update themselves with the progress of the times. In the e-commerce channel, Elk not only provides 24-hour online service, but also comprehensively improves consumers' shopping experience and service satisfaction from the aspects of delivery speed, return service and service attitude through the construction of smart logistics. During the period of "Double 1 1" in 20 17, the company placed an order online and delivered it to consumers in 3 minutes at the earliest, becoming a real "warm-hearted" brand in consumers' minds. Similarly, in the era when online shopping has become a part of consumers' daily life, the competition of e-commerce has shifted from product price to customer service.