Several skills of sales

Sales skills, in life, when we are looking for a job, we will find that many jobs are mainly sales, but sales are also difficult. What else do we need to do to increase sales? Let me look at some information about sales skills with you.

Several sales techniques 1 0 1 emphasize vision and clarity.

A thorough understanding of your business opportunities will help to improve and personalize your promotion activities. Lack of information may lead to indecision, and lead to lost time and frustrated sales. Therefore, solve common problems before selling, especially by considering the demographic data of target customers, budget control and marketing methods (telemarketing, e-mail promotion, event-based marketing, etc.). ). Ensuring that these problems are solved before starting can improve sales performance.

02. Strive to achieve the set goals.

Set activity goals for yourself to make sales tasks easier to overcome. Goals can include every phone recommendation, every phone call, monthly proposal or any proposal aimed at improving the success rate of potential customers. In addition, record your results so that you can measure progress and track them to help improve various methods.

03. Provide excellent customer service.

Excellent customer service is an excellent way to stand out from the competition. Due to the lack of follow-up, many sales teams have lost potential customers and existing customers. To prevent losses, please keep spreadsheets of active customers and final leads, as well as the last communication date. In this way, you can see the follow-up customers and time, and also cross the subtle difference between excessive attention and negligence.

When you follow up, please handle it by name, and personalize your email or phone as much as possible, so that they can feel the importance of their customers.

04, meet customer needs

If the product can't meet the needs of the customer base, then the sales volume of the product will not be very good. No matter what you sell, you must have a firm understanding of the target customers, especially those who improve their lives through products or services. Emphasize this demand by highlighting the functions of services or products that help save money and time, and compare products or services with products or services currently owned by customers to provide the attraction of upgrading.

05. Make a visit plan and prepare questions that may be answered.

When approaching potential customers, it is best to have an interesting and direct plan and list possible problems. These questions may involve what products or services they are currently using to meet their needs, and their overall satisfaction and acceptance of trying new things. In addition, try to prepare common questions they may ask about the functions and advantages of products or services, so that when they ask similar questions, you can answer them immediately instead of hesitating.

06. Take responsibility instead of gloating.

A successful sales team includes all people who work hard for the same goal. Team leaders should remain stable and calm, and advocate positive sales and professional ethics. Although it may be effective to encourage team members to achieve the sales target, it is important not to make the rest of the team feel depressed while expressing praise, and not to belittle them because they have not achieved the target. Ironically, the sales team may let their conflicts and anxieties flow in the sales process, forming infighting and losing the lead.

07, time management

People manage their time in various ways, and different methods are suitable for different people. Some people rely on the more traditional laptop method, while others use various time management software or tools. In sales, time management is crucial to success, because all kinds of tasks will come at any time: visiting customers, after-sales settlement, meetings and so on. A typical day, forgetting one or two tasks may lead to confusion. In this case, use time management methods or applications to prevent such negligence.

08, intelligent monitoring of sales performance

Measuring sales performance helps to calculate the value of the sales team. Enterprises will distribute sales to sales teams, and the progress of sales staff is measured according to their ability to meet sales. In addition, the nature of the team requires cooperation. An employee may be doing the same non-sales work as everyone else. Even if it does not reflect the nominal sales, it plays a key role in the whole sales. Therefore, in these cases, it is very important to know the task of each team member accurately, so that team members will not be treated unfairly.

09. Try to talk face to face.

E-mail or telemarketing can accurately convey information about products or services, but most potential customers need more information than confidence. When you talk to them directly, potential customers usually prefer this, because they can ask some questions that are crucial to their purchase decision. Face-to-face conversations can also help salespeople understand customers' needs and explain how they can meet them.

10, listen to the clue

In order to improve your sales performance, you need to pay attention to the views and concerns of target customers and collect all the clues that will help you sell. Ideally, when listening to customers' opinions or clues, you can naturally integrate your product selling points into the dialogue, solve their problems at the same time, and provide personalized reasons to benefit the product or service.

In a word, these tips of 10 are very important for anyone in the sales team, because they can build a better relationship between the sales team and customers, and at the same time let you and your sales team keep an advantage in the competition with other competitors and the whole business field.

Several sales skills 2 1, when you can't understand the real problem of the customer, try to let the customer say it.

Ask more questions, be curious and give full play to the spirit of asking questions, so that customers can complain more and ask more questions to understand their real needs.

2. Identify with customers' feelings

When the customer is finished, don't answer the question directly, but avoid it emotionally, for example, I feel you, which can reduce the customer's vigilance and make the customer feel that you are on the same side with him.

3. Grasp the key issues and let customers explain them.

"Retell" customers' specific objections, understand customers' needs in detail, and try to let customers explain the reasons in detail on key issues.

4. Confirm the customer's questions and answer them repeatedly.

What you have to do is to repeat what you have heard. This is the so-called part of following, understanding and following the mutual recognition between customers and themselves. This is the final transaction channel, because by doing so, you can know whether your customers know the benefits of your products, which will lay the foundation for you to guide your customers to ultimate success.

Let customers know the real motive behind their opposition.

When customers see the motivation behind them, sales can start from here, think of and say the value that customers need, then the gap between them will be eliminated, and only in this way can we establish a real relationship of mutual trust with customers.