On the Relationship between China Traditional Cases and Western Traditional Cases

In the long history of 5,000 years, China has gradually formed a profound and long-standing traditional culture of China, which is beyond doubt. However, some people say that China's traditional culture is already a "sunset culture" and can only be treasured as antiques or cultural relics. I have different views on this view.

China's traditional culture is very rich in connotation and covers a wide range. The traditional model is only a trickle in its vast rivers and seas. It is this inexhaustible trickle that still irrigates and permeates many modern art fields, and logo design is one of them.

I believe everyone is familiar with the logo. In today's society with the rapid development of economy, information and culture, whether it is a public sign used for public and social activities, a commercial trademark or a special symbol related to patents, it can be said that it is everywhere. From the design point of view, logo is a kind of graphic design, an artistic modeling with considerable visual beauty, but also a practical art. People pay more and more attention to its role in commodity economy and the value it creates. Therefore, in recent years, logo has become the main content of CI planning. It is not only a symbol, a product name, but also a spokesperson for commodity manufacturers and a symbol of corporate image. In this sense, in the modern commodity society,