How to write a bestseller, an analysis of the winning formula for bestsellers! Aili marketing planning

Author: Aili Marketing Planning Books are the carrier of human civilization, noble and holy God, but from the marketing point of view, the book and the bestseller is a big difference, this difference is just as in the movie literature and entertainment blockbusters, the book is used to think, and the bestseller is used to entertain, measure the success of the bestseller is not only the key to word of mouth, money is the fundamental. To write a bestseller, you must do a marketing planning should be done in various aspects of things. 1. lack of pre-scientific market research: grasp the focus of several consumers like to see what books, what books in the industry's best-selling, what good resources can be integrated into the industry, in addition, the book publishing industry, whether there is a breakthrough on the profit model of the space, we are still the only celebrity writers about the main manuscripts, I found that in fact, on the market! I found that in fact, the market is not a lot of books to be published is not a good preliminary research, a book in a hurry from the desk to the market, what's more, save the book of the wind is prevalent, a book is divided into countless chapters by countless individuals to write, the result is that, as if a child has a few dads, in fact, we know that the child can only have a father, but who is it? This is not hybridization, is obviously promiscuous and lead to the monstrosity, bestsellers are cultural fast food is not false, but patchwork and hybridization of innovation is obviously not a concept, the former is deception, the latter is innovation. What are the factors behind this phenomenon? In my opinion, China's book publishing industry lacks a real marketing planning and brand promotion process; the limitations of the book publishing system; the lack of writer's resources that are well integrated with the market; the fierce competition in the book publishing industry; the insufficient innovation in the book industry; and the lack of innovation in the profit model that leads to a so-called reduction in the industry's profit; 2. Not a poor reading habit, but not a good book If you do a good job in researching and understanding the consumer's needs, you can write a book that will meet their heart and mind. If you do a good research, understand the needs of consumers, write their hearts and real life really like to see the book, then who says that the Chinese people are not willing to read, the key, there is no book worth reading, what should we read? Counting on the four great masterpieces I see can not save the book market now, why we now have little so-called classics in the book market, if our historians can write the Da Vinci Code such a book, if our financial writers can write the Devil's Economy, how they know how to combine the book very well with the market, then, there are still worries about the lack of good books. 3. not looking for writers, but to create writers. I recently found a lot of book editors to find writers for the appointment painstakingly, which is a common problem in the real industry, is it so lack of good writers in China, no, I think that almost everyone in China can be called a writer, everyone's thoughts sorted out is a book, writers everywhere, the whole people writing is not too much, just not as a connection between writers and readers of the publishers and book planners! People, your work is not done, your thinking is fundamentally wrong, you should build not a well-known writer, but to create a well-known publisher's brand, to drive a number of unknown writers to success, the expected painstaking pile of celebrities, it would be better to put the experience in the operation of the brand to create more than celebrity writers, this is the right way, can not be powdered upside down. Now Hollywood made a lot of blockbusters are getting rid of the usual method of looking for playing cards, why because playing cards are too expensive, moving hundreds of millions of dollars of blockbusters, playing cards to account for a huge part of the huge appeal of the playing cards can bring relevant returns is also debatable, so they change the idea is to enable new people, with a good director, a good screenplay, a good technology, a good distribution to win the market, the typical Transformers series is so, and Zhang Yimou's hawthorn tree love rarely created a record of literary films, film and television industry, book publishing industry is so. 4. bestseller winning process: I believe that the book publishing industry is very important to the planning of the early stage, can stand in the height of the entire market, the dispersion of dispersal of the integration of the innovation is very important, as shown in the following: understanding of consumer demand, choose a Category, thematic positioning, integration and the theme of the resources (not necessarily the best), communication to find the biggest best-selling profit points, there are points to face to body dispersion detonation of the core point of view, the possibility of cross-industry profitability research (games, film and television, toys, parks, music, chain stores), and the effective convergence of the contents of the book, the book, the book is written, the process of writing the pre-production of research and hype, the completion of the draft of a good Integrated marketing planning and promotion, best-selling after the operation of derivative brands; the operation of the next theme; I think that a book should not just think of relying on the author of the book and the content to make money, but to fully consider the book and the content of the current market economic conditions can be derived from what kind of business opportunities, these business opportunities, in the bestseller after the publication of the book can be successfully operated, and not just sell books! The book is not just to sell books, but to kill many birds with one stone, so as to derive a longer industrial chain, in order to increase more profit points, Hollywood movies, other industries also have many such success stories, only that can be just how, or need to do a very good research and considerations in the early stage! 5. network writing is not a gravedigger: some people say that many people are now reading books online, online writing is also quite a lot of people, so many traditional publishers have a great impact, I think this is just a lack of understanding of the industry and produce excuses, no matter how the network is developed, no matter how good the starting point of the network, traditional publishers will not die, but will be better, why? First of all, now the network writing is in the low-level level of pan-entertainment, writing a thousand books, homogenization is serious, no actual content, no systematic planning and research, the level of writers is not the same, writing a lot of things are fantastical works, no professional field of publishing, we can not expect these things to save people's souls, right, in addition, the readers of the identity of the network of the network of hobbies of the decadent generation is mainly, no spending power, like to soak up the Internet all day long. In addition, the identity of readers is mainly dominated by the network-loving decadent generation, who have no consumption ability, like to soak in the Internet all day long, have no ideological pursuit, and are y harmed by the network, indulging in vulgarity, flirting, gore, rebelliousness, individuality, and fantasies, which results in the blind pursuit of the network of literature masturbation and masturbation of more people. The network is just to expand the habit of writing, but can not take away the sanctity of writing, really good works, is bound to be the life and human nature to a certain extent of the blossoming of the results must be the most sacred crystallization of thought, without these, even if the network and e-books in the development of no good content, are all bullshit, the king of the content is all the text asked to win the elements of the product of the ultimate carrier, there is no good content! How to conquer consumers, this is the key to the problem, so the innovation of network writing is bound to book publishers to play a better with more than, rather than, the organization of the development of traditional publishers, in addition, writing a book need to be meditative only good, reading is also so, all day long in front of the computer to read the book is not a lot of consumers are not accustomed to, they prefer or emit the smell of ink of the paper books! 6. how to make the book is not a book this is what I have been Considered the question, the book in addition to reading there are other roles? From the emergence of books, he is indeed so, books are people peeping into the window of other people's spiritual home, but also think about their own soul's mentor, no books, human civilization is bound to be unable to pass on, and nowadays, the business is so developed, the authors of the books and publishers who make a living out of this, inevitably, to be mixed with the stench of the book into the book, so that the book to comfort the people's souls at the same time, but also to earn them a large sum of money, this is the progress of the times and the progress of the times. I have to say is the progress of the times and sad, because there are finally a lot of content in the book is man-made, rather than flow in the natural, deliberately made things are bound to leave a lot of utilitarian residue, people will not be accidentally stuffed with these residues of teeth and pain? I don't think so, now people more all kinds of worries, they need to read to relieve and meet these worries and emptiness, or will read to improve their level of tools only, the book has become the spirit of the charge tutor.