What festival is Double 12?

"Double Twelve", as the name implies, refers to 65438+February 65438+February every year. Following the success of Taobao and JD.COM. COM, major e-commerce websites launched 65438+February 65438+February as a continuation of the online shopping feast of "national snapping up", referred to as Double Twelve, or Taobao Double Twelve, JD.COM Double Twelve and so on.

"Double Twelve" is an attempt to guide buyers and sellers to C2B (consumer-to-business) transformation. In the actual preparation process of "Double Twelve", the single-thread commodity preparation process is changing into a more reasonable and more successful way of buying and selling, and the relationship between buyers and sellers is reconstructed through the wish price, declaration and label, taking into account the needs of buyers and sellers.

In addition, in terms of interest groups and new sorting methods, the wishes of buyers and sellers have been met to a certain extent. Big sellers and traditional brands are no longer the center of promotion, and the traffic of "Double Twelve" is more dispersed. In order to get consumers, businesses should not only have strong brands and services, but also have personalized needs to meet.

Extended data:

In 20 18, "double 1 1", the total turnover of Tmall was 2 135 billion yuan, and the accumulated order amount in JD.COM reached159.8 billion yuan. The all-day sales of Suning and Netease also greatly exceeded the same period last year. Undeniably, some consumers, with the psychology of "hoarding goods", bought goods beyond the short-term demand during the "double 1 1" period, and then the consumer demand will decline due to economic or psychological reasons.

Lu, an e-commerce observer, said that "big promotion" will naturally overdraw consumers' shopping enthusiasm and wallets, and it will take time to be super-big. The shopping desire accumulated for one year broke out in the "Double 1 1" a month ago, so it is impossible for both consumers and businesses to have high expectations for the consumption during the "Double 12" period.

Baidu Encyclopedia-Double Twelve Shopping Carnival

People's Daily Online-"Double 12" is coming: some people are too tired to be numb, while others are still looking forward to it.