Traditional Culture Encyclopedia - Traditional stories - How to display clothes in a clothing store

How to display clothes in a clothing store

One: Pay attention to the following points when stacking and displaying:

● Pay attention to vision. When mastering color blocks, the principles should be from the outside to the inside, from shallow to deep, from warm to cold, from bright to dark. Because this is the habit of observing things. This can also make consumers interested in goods and conduct shopping behavior from the aspects of attention-attraction-observation-purchase.

● Products of the same season, type and series are displayed in the same area.

● Fold the package when stacking. It is advisable to pack 4-6 pieces thinly and 3-4 pieces thickly, and the neckline of shirts can be staggered. Each stack of clothing models and size series is from top to bottom, from small to large.

● Try to design models near the stacking area and show representative styles in the stacking area to attract attention and enhance vision. And you can place posters and leaflets of the corresponding clothing styles to show the money of the representatives in all directions.

Hanging: clothes are usually hung by hangers, which can fully display the characteristics of goods, and also easily form the visual impact and rendering atmosphere of color blocks, so that consumers can understand goods with their eyes. But in a limited store, it is impossible to display too much by hanging, which is generally combined with stacking. On the one hand, this can make rational use of space, on the other hand, it also makes the whole commodity display have a sense of hierarchy.

Two: hanging display should pay attention to the following points:

● Each garment should be hung with more than 2 pieces at the same time, generally not more than 4 pieces, and the hanging should be kept clean and tidy without creases.

● Use the same clothes rack for the same series of goods.

● The registration order is: from front to back, from small to large; From left to right, from small to large.

● The color of suspended orthographic display should be from outside to inside, from front to back, from shallow to deep, and from bright to dark. Sidebars are from front to back, from outside to inside, from shallow to deep, from bright to dark.