What is social new retail?

Social new retail can be understood as an enterprise upgrading solution aimed at empowering new retail models and improving retail efficiency. Social new retail means that in the era of consumption upgrading, enterprises build advanced consumer-centered models to gain competitive advantages and improve efficiency. Different from the social e-commerce model, social new retail is a model more suitable for the upgrading and transformation of traditional enterprises, involving a series of business decisions such as upgrading and transformation of enterprise business model, online and offline integration construction, reshaping consumer link model and consumption relationship, and creating an intelligent new retail platform.

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