What is a second-hand house e-commerce?

The rapid development of e-commerce has now begun to impact the second-hand housing with both investment and commodity attributes.

The so-called e-commerce, in layman's terms, is all kinds of commercial and trade activities that enable the two sides to meet without meeting.

The second-hand housing e-commerce is the use of Internet tools for second-hand housing transactions.

Popularly speaking, it is the second-hand house on the Internet.

With the e-commerce platform, it can provide one-stop service, some support and help for brokerage companies and property buyers.

365 real estate home network second-hand housing channel is also preparing to transform from traditional online media to e-commerce platform to create a first-class online marketing platform.

Advantages of second-hand housing e-commerce

1, only for buyers.

Through the e-commerce platform, buyers can communicate information with sellers more conveniently, so as to better play the supervisory role of consumers. The transparency of real estate information makes the service of enterprises to consumers more professional and humanized, and greatly reduces fraud.

Through the network platform, the efficiency of customers selling houses and buying houses is greatly improved, and the transaction cost is greatly reduced.

2. Second-hand housing marketing

E-commerce of second-hand houses enriches the marketing model of second-hand houses and conforms to the modern integrated marketing concept with consumers as the core.

It has changed the original marketing model, and provided more valuable information for making a more perfect marketing plan.

Present situation of second-hand housing e-commerce

Sina Leju planned an online public auction of second-hand houses, which caused a sensation from all walks of life. Nearly 300 sets of personal houses were exclusively commissioned online, more than 300 intermediary companies applied to join the e-commerce platform, hundreds of thousands of people paid attention, and 63 people paid the bid bond. The staff of the second-hand housing e-commerce platform and the broker of the house continue to receive consultation calls from buyers.

Each of the 20 suites has more than 1000 people's attention, and each suite has dozens of groups of customers to make an appointment to see the house on the spot.

Leju second-hand housing e-commerce bidding housing has been entrusted by the owner and promised to be true and effective. Fully disclose the housing information from 40 indicators in three categories, and shoot real-life videos such as indoor, residential and surrounding areas to facilitate online viewing.

A number of bidders said that buying a house requires a deposit of 20,000 yuan, and the amount is reasonable.

Sina Leju brand, as a third-party platform to supervise the deposit, is more assured. At the same time, the landlord also paid a deposit of 20 thousand, so don't worry about the landlord's price increase.

The follow-up housing of second-hand housing e-commerce is under preparation, and new online sales forms will be launched one after another.

The market's acceptance of online bidding for second-hand houses is gratifying, which has strengthened the confidence in testing the e-commerce model of second-hand houses.

Real housing, an e-commerce platform for second-hand houses in Leju, displays the listing information in a transparent and all-round way, hoping that ordinary people can really buy a house online at home.

The sharing of housing and customer platforms will bring more trading opportunities to cooperative intermediaries.

The process of second-hand housing e-commerce

Bidding Process Bidding Process Future Development of Second-hand House E-commerce

The industry believes that real estate e-commerce will become the main direction of real estate online media in the next few years.

Although the general trend has been set, the real validity of housing information, the supervision of housing funds, security credit and other technical means are still unresolved problems for real estate e-commerce.

In the eyes of many intermediaries, the second-hand housing online shopping model is still a bit "advanced" in practice.

"The key lies in consumption habits. If you want to change customers' consumption habits, it may be as simple as three years.

"A marketing manager said that unlike the first-hand housing transaction, the second-hand housing transaction process is much more complicated because it involves many factors such as bargaining between individuals and tax transfer.

"At present, the Internet is scrambling to try to be a real estate e-commerce.

A real estate manager pointed out that some intermediary companies may not actively participate in online shopping.

"But there should also be intermediaries to cooperate with them. Success depends on opportunity. It takes a long time to build such a platform.

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