What is a direct sales model and what are the types

What is the direct selling model? The direct selling model is essentially a way of reducing the cost of product distribution and meeting the need to maximize customer benefits by simplifying and eliminating intermediaries. In the non-direct sales model, there are two sales forces, the manufacturer to the distributor and then the distributor to the customer.

The direct selling model is currently only in its infancy in China, and many people understand it differently. My understanding is that this model is the fastest way to sell products and the most stable way to gather end customers. Whether in traditional business, or open a company, or every kind of sales in life. All have this idea, the old customers can be retained, the new customers slowly increase yet not lost. It doesn't matter what kind of business you are in, you can have smooth sailing and a bigger and bigger business. The power of this kind of multiplication is very big, but in the traditional industry, can realize this kind of multiplication of the company is very small. Companies that use the direct selling model can maximize that multiplication. This increases the sales of the product, and such companies get bigger and bigger.

As long as the company you choose is good, the products are quality-assured, and the products are all mass marketed, then you will influence many people in the same way. Good products, good models, good things, we all love to share, because sharing is our human nature. Sharing is like a stone, as long as a throw to the water, will produce an unlimited multiplier effect, as long as you share to a person, it is natural, he will share to more people, this is the direct sales model.

The types of direct selling model? As the world's most advanced sales model, direct selling has been in China for 24 years, but it is the most debated and least understood industry. At present, in the domestic direct selling companies are divided into two major modes of operation: one is the traditional ground operation, and the other is the network operation. In the end, that mode of operation is more suitable for us? What is the difference between these two modes of operation?

Ground direct marketing (to their own core, the use of two legs to find relatives and friends to promote the way, also known as traditional direct marketing)

One of the two legs to run the market, one can only run a place. (Time-consuming, laborious and inefficient)

Two, rely on regular or irregular incentive meetings to expand the market. (Laborious, costly. Many dealers are not not making money, but are invested in this endless meetings, and finally Reduced to direct sales refugees)

Three, can only be invited around friends and very few familiar friends in the field. (Invitation by geographical restrictions, market expansion channel is not smooth)

Four, direct sellers generally need to subscribe to the product and performance needs to be added to the market development costs, the initial capital investment is very high. (This is an important reason why many dealers did not succeed)

Fifth, direct sellers need to buy a lot of written materials and video materials. (To the economic burden of distributors)

Sixth, the direct selling market is very hot in some areas, some areas are very cold. (Generally ringworm-like development trend)

Seven, direct selling team consciousness is more intense, leaving the team will be very difficult to survive. Direct sales team culture, ideological construction of the builder's ability, comprehensive quality requirements are extremely high. Team training

Costs, cycles increase accordingly, team development is slower. (This is an important reason for the low success rate of direct sales, part-time direct sales have certain difficulties)

Eight, due to the pressure of performance and hoarding, many distributors discount sales, market confusion. (Seriously affect the interests of direct salesmen)

Network direct sales (network business and ground is actually not a conflict, the network business is on the ground on top of the foundation, but also can learn the network operation of direct marketing skills)

One of the latest and most advanced network advantages into full play, do not leave the house, you can do business to the country, the world. You can communicate with people in different regions at the same time. (Save time, effort and efficiency)

Two, every day there are online classes and video conferences, practitioners can easily receive training. (Saving labor, does not create an economic burden on the dealer in terms of meetings)

Third, you can invite friends from all over the country to the network classroom to listen to the lessons. (** smash the concept of geography, market expansion channel is smooth)

Four, entrepreneurial investment can be minimized in the early stage, almost equivalent to zero investment. (Truly an entrepreneurial opportunity for the average person)

Fifth, most of the textual and video information on the network is free. (Dealers do not have the economic pressure in this regard, you can easily start a business)

Sixth, e-commerce, a computer, a network cable can start a business. (The market development is more balanced)

Seven, e-commerce team consciousness is lighter, the organizational structure is more flexible and free, strong compatibility, high survival rate, fast development, high success rate. (If you do part-time, network direct marketing is more ideal than ground direct marketing)

Eight, the organic combination of sales and team, from the root to eliminate the phenomenon of discounting, to achieve a truly fair competition.