What are the corporate visions

Enterprise vision: reflects the entrepreneur's position and beliefs, is a concept in the minds of the top managers of the enterprise, is the future of the enterprise envisioned by these top managers.

It is an enduring answer and commitment to the question "what do we stand for" and "what kind of business do we want to be?" It is the enduring answer and commitment to "What do we stand for?" and "What do we want to be? The vision also constantly inspires the company to move forward and strive for excellence.

What is corporate vision? It refers to the long-term aspirations and future conditions of the enterprise, the blueprint for organizational development, reflecting the eternal pursuit of the organization.

Definition of vision?

Drucker believes that companies have to think about three questions:

The first question, what is our business?

The second question, what will our business be?

The third question, what should our business be?

This is also thinking about the three original points of our corporate culture, these three questions are concentrated to reflect the vision of an enterprise, that is, the vision of the enterprise needs to answer the following three questions:

1, where do we want to go?　

2. What does our future look like?　

3. What are the goals?

Vision of the world's best companies?

Apple - to make every person own a computer

Tencent - to become the most respected Internet company

Sony Inc. -To become the most famous company and change the image of Japanese products in the world

Bibb - To create real and lasting value for customers, development opportunities for employees, and long-term value for our investors, and to become the world's most influential and respected business Consulting and Systems Integration Company

AT&T - Building a Global Telephone Service Network

Huawei - Enriching People's Communication and Lives

Disney - Becoming the World's Super Entertainment Company

The Disney Company -Becoming the world's super entertainment company

Expanded:

Intersection

Vision is the intersection of strategy and culture, guiding both strategy and culture.

Corporate strategy is the fundamental guiding ideology on how the enterprise as a whole should operate, it is in the dynamic changes in the internal and external environments of the enterprise's current and future action of a kind of overall expression.

The core question that business strategy is designed to answer is what is the raison d'être of the enterprise, that is, why the enterprise can be externally rewarded and survive.

That is to say, the raison d'être of the enterprise is the core question of business strategy, do strategy first to answer three questions: what is the business of the enterprise? What should be the business of the enterprise? Why?

This is in fact to answer the core business, emerging business, seed business three levels of business. Therefore, the most important aspect of corporate strategy is direction. This direction is the vision in the long run and the strategic goal in the short run.

Vision is the intersection of strategy and culture and is first embodied in the strategy, after the vision is formulated, the strategy will be formulated around the vision of the stage of the strategic indicator system, the annual business plan, and the complementary key performance appraisal system.

So the thinking of strategy should be a complex issue of simplicity, this simplification process is the vision of clarification, sorting, refining process.

Strategic culture

On the question of which comes first, strategy or culture is the right thing to do in the study of corporate culture, we believe that the strategy and culture should not be cut off, the two are inextricably linked synergistic system;

Strategy is the most important thing is to solve the problem of the right direction to go the right way and how to go, the culture is to solve the problem of the right direction to find the right direction and how to realize the philosophical and spiritual way of the top and bottom of the same desire. The culture is to solve the problem of finding the right direction and how to realize the philosophical way and spiritual incentives for the top and the bottom to want the same thing;

To be unified to see, to be unified to do, including the unity and synergy with the human resources. The most important thing about culture and strategy is the direction, and any incentive without direction will end up being ineffective.

Can not be empty shouting that we must be united, we must increase cohesion, but the enterprise in the end where to go, where to go have not been resolved, the staff have the strength to make no place.

Here the vision is the link between strategy and culture, it gives a clear direction to strategy and culture, a glorious dream.

Reference:

Corporate Vision - Baidu Encyclopedia