Psychological analysis of different types of customers dining.

Psychological analysis of different types of customers dining.

The psychological value of customer dining is rooted in the customer subject. The established identity of the customer, such as nationality, occupation, gender, age, spending power, etc. To a certain extent, it determines the general scope of customers' dining psychology. Specific coping services should be provided from the perspective of psychology. The following is my collection of articles on the psychological analysis of different types of customers' dining, for your reference only.

(1) family dining type

With the increase of family income, family dining out has become a frequent choice. Generally speaking, the psychological expression of dining is harmony, leisure and comfort, which shows the harmonious atmosphere of the family. Pay attention to the personality and mentality of different members in the service, such as parents. Personality, dignified expression, good command, not listening to explanations, good face, you can ask for more opinions and focus on it. In addition, paying more attention to children, asking their needs and giving appropriate praise can sometimes have unexpected effects. In cities, many families still have the habit of driving to the suburbs on weekends. They tend to consume ten-garden farmhouses and economical farmhouses. In addition, due to the change of family concept, there are fewer and fewer people living under the same roof for three generations and four generations. Families with husband and wife as the main axis are unwilling to spend their energy on cooking, especially the rise of fast food and various snacks, which directly transform the functions of families. Foreign guests and customers, especially British and Americans: family dining, or inviting important friends, pay attention to a classical and orthodox traditional dining. This requires some service experience, such as the placement of flowers, the accompanying of waiters, and the giving of small gifts.

(2) Working dining type

The competition in modern society is fierce, the rhythm of dust activity is accelerated, and most societies are in a state of tension. Under the general trend of increasingly colorful diet, there is a rebellious psychological trend of customers, emphasizing simplification and fast food. Convenient and fast catering has always been loved by many people. Fast food will be the most dynamic and scenic food in modern society, which is isomorphic with consumers' dining psychology. Fast food is especially popular with young people, and it also reflects the dining psychology of young people under their lifestyle. It is suitable for young people's limited consumption level. Specifically, it has the characteristics of saving time, convenience, timing and reasonable price. Each snack can achieve a balanced nutrition through reasonable collocation. On the other hand, there is a kind of customer who takes a newspaper and eats it while reading it, and doesn't want others to disturb him. Most of them are physically and mentally exhausted after work, and they grind time by eating to achieve a quiet and relaxed state. In view of this customer's dining psychology, the waiter's service should not be too frequent. The dining psychology of working customers changes with the change of working hours and pressure. They are a busy and anxious group in modern society, with strong vitality and independent ability. Waiters should provide better services according to their own crowd characteristics.

(3) Communicative dining type

In modern society, the social function of catering has been greatly strengthened, and the restaurant has become a "multifunctional hall" integrating catering, information and communication. For people who talk about business, catering itself is not important, and catering psychology only changes with the development of business. They don't like being disturbed either. Others are listening to their conversation. For this kind of customers, it is necessary to master the service discretion to prevent this kind of customers from sometimes losing their temper with the waiter because they have not negotiated business. There are also people who take the initiative to talk to waiters when eating, help them out when they are young, and try to actively mobilize waiters to do this and that. They are usually followers of leaders or bosses and want to show their abilities in diligent words and actions. They are the most active in dining, but the only purpose of their psychological orientation is the satisfaction of the important guests they think. In addition, warm-hearted classmates' parties, comrades-in-arms parties and romantic couples' dating and dining should all belong to this type. The expansion of communication space and different communication purposes in modern society have brought different customer emotions and performances, which require us to improvise and treat them differently to meet new and different challenges.

(4) Tourism catering type

The development of tourism has brought infinite business opportunities to the catering industry closely related to it. Whether it's the "Golden Week" or the general weekend, there are an endless stream of tourists in tourist attractions. In order to better divide the "cake" of catering, it is worthwhile to study the dining psychology of tourist customers. Tourist customers are mainly groups, many of whom are visiting a restaurant for the first time. They are very curious, interested in everything, and often have constant questions, such as local customs, scenic spots and local products. This requires the waiter to have extensive knowledge accumulation and patient answers. At the same time, tourists are far away from home, and their emotions are easy to fluctuate. They have a certain degree of preventive psychology towards restaurants in strange lands, and even encounter a little dissatisfaction, which intensifies contradictions. This also requires the waiter's service to be generous and frank, so as to eliminate doubts and enhance mutual understanding. Some tourists, especially the elderly, will feel uncomfortable and depressed during short-term travel. Waiters should take the initiative to care about people's difficulties. Perhaps a few casual greetings will make people feel at home again. In this way, to understand the psychology of tourist customers, quality service will be implemented. Tourism catering industry can also make use of customers' psychology, increase the content of local dishes, local dishes and wild vegetables that customers like, consider selling more tourism products, increase characteristics and tap profit space.

(5) Type of meeting meals

Finally, in the dining psychology of modern customers, satisfying customers' psychology can not be ignored. Different social needs bring different conference themes, such as government work conference, enterprise training conference, large-scale commendation meeting, such as new product launch conference, order meeting and so on. Meeting meals should be carefully planned in advance to meet the characteristics of different customers' different tastes and uncertain time, so as to be flexible and changeable. Practice has proved that buffet is a better form of meeting dining. Can meet the psychology of different conference customers, eat at will, save time, avoid being polite and put an end to waste. At the same time, it is rich in content and can provide Chinese food, hot pot and drinks, so that customers have many choices.

After the dining process is completed, the customer's evaluation of the overall service of the restaurant directly affects the reappearance of consumption behavior. In order to meet other needs of customers, some restaurants or hotels also provide entertainment and leisure services, such as playing chess, enjoying flowers and exercising in teahouses, which can be regarded as a continuation of catering services. On the contrary, high-quality entertainment and leisure services have explored multiple service spaces related to catering, further improving and satisfying customers' dining psychology. It should also be pointed out that many disputes in the service occurred at the end of the meal, and our service could not start and end. When paying the bill, when dealing with some sensitive or vague issues, be sincere and well-founded. It is feasible to give small gifts and vouchers when necessary.

We should also pay attention to some details in catering service, such as the lack of children's entertainment facilities and baby chairs in foreign fast food, which has given us great inspiration. We can increase aperitif service, set up flower toilets, set up hangers and clothes sets in specialty restaurants to improve the packaging service for customers. In order to cater to customers' dining psychology to the greatest extent, service needs more kindness and care.

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