Give a least favorite jingle

Hengyuanxiang advertisement, a TV advertisement of a certain enterprise, is characterized by simple words, frequent repetition, concentrated bombardment, and one advertisement is broadcasted at least 3 times one after another. I believe that all Chinese people who have watched TV have heard the phrase "Sheep! Sheep! Sheep!" This is a classic commercial line. Recently, this classic advertisement has been further upgraded: the original single "Sheep! Sheep! Sheep!" has been accompanied by 12 zodiac signs, from "Rat! Rat! Rat!" to "Pig! Pig! Pig!"

The one-minute-long classic advertisement, which is rich in the glorious tradition of sheep and goats, has basically made the people of the country who have heard it feel a lot of emotions.

The ad, called "Zodiac," is actually quite simple to produce and can be considered an extension of the brand's "Goat Goat Goat" series. In the one-minute-long time, the screen with the Hengyuanxiang logo stood still, and the tagline changed from "Hengyuanxiang, sheep sheep sheep sheep sheep" to "rat rat rat rat" read out by children's voices (the following twelve zodiac signs were called in turn until pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig pig).

Monotonous creativity and high-density broadcasting, this repetitive intensive bombardment easy to provoke resentment. Behind this phenomenon is the prevalence of "spoofism" in a context dominated by the logic of commercial capital, which also indicates a monstrous return to the informative function of advertising.