What innovative ideas do enterprise marketing need?

What innovative ideas do enterprises need in marketing? We should start from these three aspects.

Innovative idea 1: marketing idea

With the continuous development of economy, the sales strategy of "people buy what they produce" in the past has fallen behind. The opening of China market has ushered in the influx of a large number of multinational companies, making the competitors of domestic enterprises no longer just domestic counterparts. Therefore, domestic enterprises must integrate into the international marketing trend and compete with developed countries under the same market conditions. This requires our enterprise to have the concept of global marketing. At the same time, we must have a comprehensive marketing thinking, learn to broaden marketing channels from multiple channels and angles, and try our best to promote the new transformation of enterprise marketing concepts and form modern enterprise marketing concepts in combination with the characteristics of the times, the competitive characteristics of enterprises today and the needs of consumers. Under the guidance of modern marketing concepts, enterprises are committed to developing human needs, caring about social welfare and promoting social progress. Specifically study how to adapt to and stimulate consumer demand. Through market marketing opportunities analysis, we can choose the target market for service, formulate marketing strategies, plan marketing plans, and strengthen marketing organization, execution and control, so as to obtain satisfactory economic and social benefits. From this perspective, modern marketing concept is essentially corporate culture. Because the modern marketing concept is based on discovering and satisfying people's needs, through a series of creative business activities, enterprises not only meet people's material and psychological needs, but also realize the social value of specific people. Therefore, the modern marketing concept is based on the operation of human culture. The social and cultural differences in different countries are different, so the new marketing theory must be combined with the social and cultural differences in different countries at the same time, otherwise the marketing results will be counterproductive. The marketing concept is not only reflected in the physical value of the product, but also fully considers various factors, which requires the chief referee to have a comprehensive marketing concept.

Innovative thinking 2: marketing products

Product innovation is the life source of marketing. A viable enterprise is bound to innovate products. Otherwise, in today's shortened product life cycle, enterprises cannot guarantee that they can be in an invincible position. To meet the needs of consumers, we must constantly improve the innovation theory and introduce new products, build a good product brand, and realize brand innovation at all times. If enterprises can't provide products according to the needs of target customers, it won't last long to rely on advertisements and bluff to "fool" consumers. Therefore, China enterprises should pay attention to product innovation. The method of new product innovation needs to be studied and mastered through strict professional training with a peaceful mind. Don't think that with our cleverness, everyone can learn without a teacher. Personnel involved in new product innovation must receive formal training and continue to practice in their work after mastering the basic principles and ideas.

Innovative ideas 3: marketing methods

If we want to innovate in marketing methods and ideology, we need marketing managers to have a strong desire for innovation. Marketing needs passion, and marketing innovation needs courage. What marketing innovation needs most is a kind of awe-inspiring thought, and we must never be complacent and conformist. The ultimate goal of marketing innovation is to increase product sales and occupy more markets. Don't be afraid of the difficulties ahead, don't give in to the inherent pattern, and don't let your guard down. Market competition is a war without smoke. Always strike first. Finding an opportunity may not necessarily seize it, and participating in the competition may not necessarily win it. When dealing with the target market, I am afraid to try a little, give up halfway, and retreat after knowing difficulties. It is not enough to have determination and confidence, but also to have perseverance, patience and care. Finally, it is not enough to learn from the success of others by your own exploration and accumulation. Learning from others' failures, especially competitors' practices, using them with an open mind and a modest attitude, sublating them, learning from them and creating them, is a method of marketing innovation and a shortcut.

In today's economic globalization, enterprises should not only change traditional marketing methods, but also innovate marketing methods if they want to stay ahead of the industry. Marketing innovation can be realized from the following aspects:

(1) Relationship marketing. Relationship marketing is a process of interaction between enterprises and consumers, suppliers, distributors, competitors, government agencies and other public, and its core is to establish and develop good cooperative relations with these individuals and organizations.

(2) Internet marketing. Now many enterprises have realized the importance of network marketing, but the forms and methods of network marketing are too single. If we can implement online marketing activities in new forms and methods, it will attract more people's attention.

(3) Personalized marketing strategy. In ancient times, businessmen emphasized profiting from righteousness and trust. In today's chaotic values, it is very necessary to establish the concept of moral marketing. Enterprises should pay attention to the professional ethics of sales staff and adopt the sales method of "ten products with individuality", so enterprises are more likely to succeed.

(4) emotional marketing strategy. "People can't be ruthless without vegetation", so people need emotional communication in their lives. Under the condition of market economy, there will be supply if there is demand. Emotional marketing is aimed at the emotional needs of consumers. By injecting emotions into the various elements of products or services and the marketing process, it gives them emotional color, arouses and stimulates consumers' emotional needs and induces consumers' spiritual voices. If handled properly, it can convey an emotion through brand building.

In a word, if China enterprises want to connect with the world enterprises, they must explore new marketing ideas, work hard on marketing concepts, products and methods, and pay special attention to marketing related services. The innovation and development of an enterprise is related to the life and death of the whole enterprise. If it can be unique, it will have a carefree future.