Traditional pattern poster design - thesis "Chinese traditional culture in the application of graphic design" 3000 words which help ah very urgent!

Hechi copper drum elements in graphic design use of Hechi copper drum

Abstract: This paper through the collection of Hechi copper drum elements related information, combined with the artistic creation of Yu Feng graphic design, extraction of copper drum modeling elements in the modern graphic design of the extensibility. It tries to make the visual elements of copper drum more practical value in modern society, so that the tradition and modern civilization get perfect combination.

Keywords: copper drum; visual elements; graphic design; application

[Classification Number]:J813.1[Identification Number]:A

[Article Number]:1002-2139(2012)-16-0-01

Inheritance and excavation of the excellent culture of Chinese people have become one of the topics of general concern in today's society. Hechi copper drum art is also constantly enriching and perfecting itself. More scholars are interested in the copper drum as a "southern barbarian musical instrument". The elements on the bronze drums are even more distinctive, forming a unique visual art. It is of great practical significance to the understanding of the art, culture and history of the Zhuang nationality in Hechi. Unfortunately, many scholars have devoted themselves to the study of this art of copper drum culture and written relevant literature, but they have not fully and specifically applied this artistic characteristic in modern graphic design. Therefore, this is the problem that this paper aims to explore.

I. The artistic characteristics and connotation of Hechi copper drum modeling

It can be said that the visual elements of the copper drum modeling is a specific historical situation reflected in the true portrayal of any kind of visual modeling of the copper drum in Hechi has its intention and connotation.

1. The overall modeling art of Hechi bronze drums

The modeling of Hechi bronze drums is characterized by a hollow drum cavity, bottomless curved waist, and copper ring ears on both sides, which gives people a sense of solemnity. The surface of the drum is the key decorative part, the chest and waist of the drum are equipped with many decorative painting patterns, while the foot of the drum is left empty, creating a sparse and layered effect.

Hechi's Lengshuichong type and Zunyi type bronze drums are evolved from the bronze drums of Wanjiaba, with the chest of the drums gradually shrinking to the waist, with no obvious demarcation line, and inheriting their simple and fluent features.

2. Plane modeling elements and connotation of Hechi bronze drums

Bronze drum elements. They can be divided into three main categories according to their contents: geometric modeling, abstract modeling and figurative patterns. Most of these image symbols appear in repetitive or rotating intervals of the composition, not only for a reasonable layout, but also to make a strong artistic effect.

(1) Sun pattern, cloud and thunder pattern modeling elements

The sun pattern of the dam-shaped drum was initially only a simple cake, but later added polygonal and needle-shaped rays of light or a halo of strings. Ancient rulers often used witchcraft to mythologize their rule.

The ancient Hechi bronze drums were decorated with cloud and thunder motifs as a sign of worship of nature gods. In the past, many places to establish a temple of the god of thunder, often hit the copper drum to show the gods, must be closely related to people's social customs, nature worship, people often use to pray for longevity.

(2) animal and plant patterns modeling elements

Animal patterns often have heron patterns, deformed heron patterns, poultry patterns, twining branches, plum blossom patterns, branches and leaves, four-petal flower patterns and flower group patterns. Some of these patterns can be seen in real life, and some are their own creations, which are extremely vivid and lively, reflecting people's living environment and good wishes.

(3) Religious pattern, character narrative modeling elements

Religious art has always occupied an important position in China. Such as Zunyi type drums on the surface of the gossip pattern, travel flag pattern, most of the ancient ancestors have religious worship, naturally, it will also be reflected in the decorative art of bronze drums, which is the perfect fusion of ancient religious art and secular art.

Ancient state affairs were mostly related to war and sacrifice. In ancient times, there was a kind of feather dance in the south, they danced as if they were the supporters of rituals and sacrifices, and the dancers behind them were mostly dressed in Xiang yellow clothes, dancing as if they were going to fly. Such as: images or dance spear, or dance shield, the picture is fishing map, ritual river map, boat map, racing map and so on. These decorative patterns record the history of China's ancient cultural change process, are people's understanding of the limited world a true reflection.

Two, Hechi copper drum modeling elements of the development of art

From the overall modeling to analyze, the copper drum by the functionality of the ceremonial influence, to the beauty of the tall, and engraved with a variety of symbolic motifs of ornamentation. Subsequently, the walls of the drums became thinner and thinner, and the decorations became more and more complex.

Analyzed from the graphic art, people from the beginning of a single sunburst elements to a variety of geometric, abstract, figurative, etc., from the initial Wanjiaba type to the current Ximeng type, reflecting the unity of the bronze drum decorative art of practicality and aesthetics.

III. The use of Hechi bronze drum elements in modern graphic design

1. Advantages of Hechi bronze drum elements in modern design

Bronze drum is not only a kind of musical instrument and ceremonial instrument, it is also a kind of folk art with rich decorative patterns, and the Hechi bronze drum elements fully reflect the ancient customs and religious consciousness of the Zhuang nationality. If the element of copper drum can be skillfully used in modern design, it can be transitioned from visual pleasure to emotional pleasure, from the intuitive feeling of the eyes to the heart, God on the aesthetic experience, which is equivalent to injecting a soul into the work, the whole piece of work is alive.

2. The use of Hechi bronze drum elements in graphic design

Hechi bronze drum decorative patterns, that is, patterns decorated on the surface of the bronze drum, we can through contrast, analogy, exaggeration, symmetry, primary and secondary, light and dark, variation, repetition, emphasis on the local and local color and other forms of bronze drum decorative art to carry out innovative design.

Bronze drum elements used in VI design: the decorative art of the bronze drum not only adds a lot of cultural connotations to the bronze drum itself, more modern art design opened another door, such as: used in VI design, drawn by the author himself Fengshan Bronze Drums Company VI logo, with the bronze drum as the background combined with the phoenix as a mascot, the design of a beautiful VI works to the phoenix as the head of the people associated with the scenic beauty of the Fengshan mountain. The phoenix as the head reminds people of the beautiful scenery of Fengshan, while the copper drum decoration as the background is intended to let people understand that the company has the same deep cultural connotation as the copper drum, the spirit of self-improvement and struggle. The logo is overall harmonized, complete and powerful, with the local ethnic culture of Hechi integrated into it, making it unforgettable.

Bronze drum elements used in packaging design: product packaging design is a step in marketing can not be ignored, the success of a product packaging, first of all, to let customers see the desire to buy, and these packages are not only limited to the appearance of the aesthetics, focus on whether the product packaging and the product itself has a connotation of interdependence. And the use of copper drum decoration, it can be a good interpretation of the connotation of the product, to make products with Chinese national characteristics

Copper drum elements used in poster design: copper drum decorative patterns such as the sun pattern, often continuous or the whole or disassembled to the design of the 12th Nanning International Folk Song Festival poster design, the author of the image of the copper drum as a background, the copper drum decorative patterns as a background to set off the lucky The little Zhuang girl, simple and clear through the theme, giving people a friendly, hospitable feeling.

All in all, the image of the bronze drum is a symbol of the national culture of Hechi, with deep cultural heritage and unique psychological connotations of the nation. Only by finding the practical value suitable for the existence and development of the art of bronze drums, can the art of bronze drums be better developed and passed on. The difference between the bronze drum and other cultural relics is that it is in a long-term continuation and development process, and it has more and more influence in the modern social life, and the momentum of development is getting stronger and stronger, so we should think y about how to apply the elements of the bronze drum to the modern design, and increase the added value it produces in the design products. At the same time, for the continuation of the development of Hechi copper drum culture has a non-important practical significance.

References:

[1], Yi Jiaxun. Southwest folk bronze drum ornamentation art analysis [N]. Guangxi college of nationalities journal (philosophy and social science edition), 2005, (5): 89 a 9.

[2], cultural relics publishing house. Ancient Chinese Bronze Drums[J].

[3], Hong Sheng. The study of ancient bronze drums in Guangxi [N], Archaeology Journal, 1974, No. 1.

[4], Ancient Chinese copper drum research society. Ancient Chinese bronze drums [J]. Beijing: cultural relics press,1988.

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The paper "Chinese traditional culture in the application of graphic design" 3000 words which help ah very urgent

Traditional culture is the soul of society, along with the development of modern society, the development of modern Chinese design should be built on the basis of the inheritance of traditional culture, must be found to survive on the foundation, this foundation is the traditional culture. This foundation is traditional culture. Chinese traditional culture has a unique flavor that expands the free space of creation. Chinese graphic design should make a deep and systematic study of traditional culture, emphasize the development of traditional culture, and create works with deep traditional cultural heritage. This paper starts from traditional culture, integrates the relationship between traditional culture and graphic design, and discusses the application of traditional culture and graphic design.

I. Traditional culture is the foundation of modern graphic design development

The process of globalization affects today's culture, funny soap operas, funny cartoons, McDonald's and so on into people's lives, and become a kind of social culture full of foreign flavor. The new way of life breaks the original social structure, people have new values and aesthetics, there is no traditional culture in the design, lost the development of the foundation, as the Chinese graphic design, this meaningless works will not be recognized by the world. Therefore, along with the development of modern society, in the process of graphic design, the study of traditional culture is necessary.

The excellent nutrients of the traditional Chinese culture can have far-reaching significance as long as we spend more time to dig them out. The development of graphic design is inevitably built on the basis of inheritance and development of traditional culture, we must find the foundation on which to survive, this foundation is traditional culture. Although China has not experienced the industrial revolution and modern design movement in the West, it does not mean that it has lost the ability to develop its own design. Chinese traditional culture has a unique flavor, compared with the western cultural expression of intuitive sensibility, more rational romantic ideals, Chinese graphic design should be traditional culture for in-depth and systematic research, pay attention to the development of traditional culture, the use of meaningful elements, to create graphic design works with a deep cultural heritage.

Second, the integration and application of culture and modern graphic design

Modern graphic design is necessary to the development of traditional culture as its own responsibility, economic development, the improvement of modern technology to explore the contemporary design focus on traditional culture is particularly necessary to analyze. Graphic design has many influencing factors, such as culture, etc., in the western art trend into the Chinese graphic design, we for the Chinese traditional culture to rethink from another angle, which attracts a lot of attention. China's modern graphic design is inseparable from traditional culture, but also inseparable from the current design concepts updated, modern graphic design concepts must be rooted in traditional cultural foundations, built on the basis of the aesthetic interests of the Chinese people, the concept of modern graphic design is not only the fusion of modern design concepts and design thinking, but also enriched the traditional cultural connotations, to create a new socialist works in line with the characteristics of the current era.

In today's modern graphic design, the integration of some of the characteristics and symbols of traditional culture has also become a trend of modern graphic design to explore the potential of traditional Chinese culture. For example, the architect Mr. I.M. Pei designed the Chinese Xiangshan Hotel is the use of the Jiangnan water town bricks and gray tiles tone, so that the modern architecture plus traditional Chinese cultural feelings, forming a cultural **** Ming. Here we need to understand is that in the process of integration of traditional culture and modern graphic design is the process of absorbing each other's essence, drawing on traditional features and symbols, purposefully selecting traditional Chinese culture as a cultural carrier, the essence of traditional culture into modern graphic design. In this regard, we should advocate the extension and development of traditional Chinese culture and art in modern design, taking its "shape", extending its "meaning" and thus transmitting its "spirit" on the basis of understanding, and using the essence of traditional Chinese culture to create a modern graphic design. With the essence of traditional Chinese culture, to modernize the international language to express the spirit of traditional Chinese culture elements of modern graphic design, so that the spirit of national culture and the world's design language, *** with the integration into the mainstream of modern design and art, will certainly make the modern graphic design is more cultural and social, so that the traditional culture has been regenerated, and renewed vitality.

Famous graphic designer Mr. Kan Tai-keung created a poster design with Chinese cultural characteristics for the Japanese "Zi Zi" paper workshop, using traditional handmade paper burlap on the paper pattern, bamboo bamboo pattern changes in rice paper, constituting the Chinese landscape natural painting mood of the sparse imagery, showing the Chinese human nature without constraints, relaxed and at ease. The poster combines the traditional Chinese patterns. The whole poster production combined with the traditional Chinese pattern art expression, the style of the work is the most prominent.

The success of the Olympic Games logo is the best example: five stars, five rings, the traditional pattern of hieroglyphic "Chinese knot", and the combination with the essence of traditional Chinese culture - taijiquan, making the logo as lively and harmonious as flowing water. While reflecting modern design concepts, the work also reflects the aesthetic value orientation and historical and cultural characteristics of the nation. It fully demonstrates the artistic charm of combining traditional cultural concepts with modern logo design. The overall structure of the logo is also taken from the traditional auspicious decorative pattern "Pan Chang", but the valuable thing is that it does not borrow this traditional shape directly, but uses the unique Chinese calligraphy of the brush but not to the meaning of the pictorial approach, which is appropriate to convey the "Chinese knot" and "athletes". "

Hong Kong is the first city in the world to use the traditional shape of the logo.

The emblem of Hong Kong's Phoenix Satellite Television, drawing on traditional Chinese art in the "happy meeting" pattern, reflecting a thick with the characteristics of the national cultural heritage, and the phoenix and the Wu two opposite each other, the rotating wings are extremely dynamic, reflecting the success of the good luck, prosperity and good symbolism, the future of this beautiful hope and aspiration! This decorative pattern demonstrates the characteristics of traditional Chinese artistic expression. The creative design of the packaging of "Shanghai Old Wine" adopts the traditional patterns and features of old Shanghai buildings, combining the traditional patterns and regional features with the appreciation habits of contemporary people, expressing the traditional culture of old Shanghai, giving people a feeling of simplicity and return, and designing a modern and enjoyable wine packaging.

The poster of "Welcome to the New Century", Zhao Meng, used the Chinese dragon as the theme pattern in the design, combining the Chinese people's dragon complex with modern design art, which is both innovative and unconventional, emphasizing new creativity, giving new content and expressing new ideas on the traditional expression. The visual language is simple and clear, easy to understand at a glance.

The logo of China Orienteering Sports Association is designed to reflect the joyful spirit of people returning to nature and experiencing health as the origin of creativity. The logo borrows the elliptical shape of Sinan and combines it with the internationally recognized orienteering logo, taking the meaning of "heaven and earth are round, heaven and earth are united". The whole logo gives people a sense of serenity, faraway but without losing the sense of dynamism, which reflects the aim of COSA, which is "to return to the nature, to experience health, and to cherish life" and the principle of "exercising in leisure". The concept of "exercising in leisure, exercising in leisure" is embodied in COSA's "return to nature, experience health, cherish life" and "exercise in leisure, exercise in leisure". As the earliest compass in China and one of the four great inventions, Sinan is the crystallization of the wisdom of ancient Chinese people. The use of Sinan represents the continuation and sublimation of traditional Chinese culture, reminds people of the characteristics of orienteering, and implies the historical origin of this sport with China.

In modern graphic design, how to grasp the relationship and use of traditional decorative patterns, we not only need to master the pattern color contrast, unity and change and other basic laws. But also pay attention to learn from the traditional Chinese national pattern art in the color essence and to play creatively and use, in order to better reflect the Chinese graphic design national style.

Traditional Chinese culture is the crystallization of the Chinese people's wisdom and talent, her unique humanistic and historical factors have created its distinctive cultural connotations, traditional Chinese culture is a sense of life since the opening of the life consciousness of the Chinese forefathers in the sense of art. Chinese traditional culture with the passage of time, historical changes, the formation of a rich and colorful art forms, thus forming a unique Chinese traditional culture system, this system embodies the unique artistic spirit of the nation, it is China's modern graphic design to inherit the use of pioneering and innovation of a solid foundation and a unique treasure, this paper aims to do further exploration in this regard, looking for the relationship between traditional Chinese culture and graphic design, the integration of traditional and modern.

This paper aims to further discuss this aspect, to find the relationship between traditional Chinese culture and graphic design, the integration of tradition and modernity, so that modern graphic design has a strong vitality.

[Reprint]The application of traditional Chinese auspicious patterns in modern graphic design

"Auspicious" means the sign of good luck and auspiciousness. Chinese traditional auspicious patterns, that is, the clever use of figures, animals, flowers and birds, the sun, moon and stars, wind, rain, thunder and lightning, text, etc., to myths and legends, folk proverbs as the subject matter, the use of fingerprints will be meaning, harmonic symbolism, sense of the scene to understand the meaning of the religion, Zen, the direct application of auspicious words and a series of digitized auspicious words and phrases, such as the meaning of a series of digitalized auspicious samples to create a graphic perfect combination of the form of art with the meaning of the auspicious samples.

Auspicious patterns originated from the totem culture, began in the Shang and Zhou Dynasties, developed at a high speed in the Song and Yuan Dynasties, and reached its peak in the Ming and Qing Dynasties. In each period of time are subject to the artistic style, technical means, carrier, political economy and other influences, there are different degrees of restriction and different characteristics, but also because of this, there will be such a rich and colorful form of art, the Chinese people's concept of good luck will be passed on.

The style and name of Chinese auspicious patterns are constantly evolving, but the meaning of the expression is auspicious as the theme, auspicious view is a psychological needs and psychological associations of the accumulation of products, which reflects a certain period of time people pray for auspicious wishes. The Chinese nation has a long history, the accumulation of the results caused by the traditional Chinese pattern expressed a variety of auspicious concepts, of which, "fortune, wealth, life, happiness, wealth, good fortune" is the core content of auspicious culture, is related to each other and each has its own characteristics of the auspicious theme. Fortune is a kind of yearning for life, praying for good luck and good fortune; Luk's original meaning is labor remuneration, but it is understood as "salary", but has a deeper meaning, there is the meaning of fame and fortune; Shou means prolonging life; Joy in addition to the meaning of the surface of the happy events, there is also the meaning of intersection and fertilization; Zai means attracting wealth and good fortune, there are also The meaning of praying for good fortune and wealth; Ji refers to the meaning of driving away evil spirits and avoiding disasters.

Traditional motifs are a way for human beings to grasp the world figuratively, and they are a basic way of purification, reflecting certain concepts in a certain form. The theme of traditional Chinese auspicious patterns contains many contents of traditional culture and the spirit of humanism, which is the soul of traditional aesthetic culture and the main content of traditional folk culture, including all kinds of needs and aspects of life. In traditional auspicious patterns, line and color are the two major factors in plastic art. People's feeling of color has the natural reaction of animal nature as a direct basis, but not the line, the feeling of it, comprehension, mastery is much more indirect and difficult, it needs more concepts, imagination and understanding of the components and ability.

The ideological quality of the Chinese people, by a great deal of traditional aesthetic culture, the Confucian philosophy of yin and yang harmonization, the unity of man and heaven, the unity of truth, goodness, beauty and heaven, earth, man's three-polar structure; Taoist philosophy of the beauty of nature, the realm of the beauty of the aesthetic theories, which constitutes the traditional aesthetic culture of China's identity, the formation of the concepts have also influenced the traditional form of auspicious motifs. In traditional Chinese culture, the idea of unity of truth, goodness and beauty creates the result of "the picture must be intentional, the intention must be auspicious" today. Since in traditional thought, "good" is "beauty", the "good" here refers to the meaning of good luck. The root of these consciousnesses is the traditional Chinese aesthetic culture, therefore, the formal characteristics of traditional auspicious patterns are the embodiment of the characteristics of the traditional aesthetic culture, including symmetrical and balanced composition, the use of natural forms, the use of metaphors, symbols and other techniques, the selection of colors, and the direct use of the Chinese characters or numerals in these aspects.

No matter how popular the design is, due to the region, thinking, lifestyle determines their design style, the local culture has formed a certain impact on its design, so the designer in the local environment through the thinking and gradually formed the design idea determines his cognitive outlook on the design. If the designer can complete the graphic design work based on the local culture, the image created by the designer will have the national ideology and independent expression ability.

In the process of borrowing traditional auspicious patterns, the main thing is to include the modeling of the thought association and the connotation of the thought association. The association of modeling refers to the association produced by some things due to similar forms or some similar external features. Connotation association refers to the imaginative extension and connection triggered by the close proximity and inevitable combination of the connotative meaning of one thing and another. Connotation of association is to start from the main body of the design, to find the connotation of the design, and then from the connotation of association and its related forms to complete the design of the creative. Unlike the association from the form, the association from the connotation starts from the main body and is not derived from the combination of the form, but the connotation becomes the link between the form and the consciousness. If you want to create an original design, you need to choose the most innovative and representative of the theme of the visual expression as a design element, our traditional auspicious patterns are numerous and rich in graphic resources, is a huge treasure trove, if you can make use of it, not a complete form of inheritance, but to focus on the creation of the deep connotation and perfect form of the traditional auspicious patterns and the modern design concepts, it will be a great contribution to the modern design of the design. Combined with modern design concepts, it will be a kind of inheritance and development of Chinese culture, which is an unshirkable responsibility of our designers.