Characteristics of mobile advertising

Accuracy: Compared with traditional advertising media, mobile advertising has inherent advantages in accuracy. It breaks through the limitations of traditional newspaper advertisements, TV advertisements and online advertisements. This only relies on huge coverage to achieve marketing effect, and it has greatly exceeded the number of audiences and the scope of communication. Mobile advertisements can be directly sent to users' mobile phones according to their actual situation and real-time situation, and truly realize "accurate communication".

Instantaneity: The immediacy of mobile advertising comes from the mobility of mobile phones. Mobile phones are personal items, which are more portable than any other traditional media. Most users will carry their mobile phones with them and even turn them on 24 hours a day, so the influence of mobile media on users is all-weather, and the arrival of advertising information is also the most timely and effective.

Interactivity: The interactivity of mobile advertising builds an interactive communication platform between advertisers and consumers, which enables advertisers to know customers' needs more timely, enhance consumers' initiative and improve their independent status.

Diffusivity: The diffusibility of mobile advertising means that users can forward advertisements that they think are useful to relatives and friends through WeChat, SMS, Weibo, etc. , and spread information or advertisements directly to relevant people.

Integration: The integration advantage of mobile advertising is due to the development speed of 3G technology. Mobile advertisements can be displayed in different forms such as words, sounds, images and animations. Mobile phone is not only a real-time voice or text communication device, but also a multifunctional entertainment tool: audio-visual function, game terminal, mobile TV and so on. It is also a timely financial terminal: mobile phones, electronic wallets, securities acceptance tools, etc.

Measurability: For advertisers, the outstanding feature of mobile advertising compared with other media advertisements lies in its measurability or traceability, so that the number of audiences can be accurately counted.