Why traditional cultural variety shows can be popular among the young crowd?

The youthful craze of traditional culture

The traditional cultural variety shows have reaped high popularity among young people, starting around 2017 with the second season of the Chinese Poetry Congress. Subsequently, with the "National Treasure", "on the new - the Imperial Palace" and other programs of the hot broadcast, the degree of attention to the next level, and then since then, the major producers of the tricks continue to cause a hot debate. Many young people have expressed their love for such programs.

Wang Xiaohui, a graduate student at a university in Beijing, is a fan of such variety shows. She told reporters: "The interpretation of the drama in these variety shows is very appealing to me, like the previous "National Treasure", and this year's "China in the Canon", all accurately poked my aesthetics. The restoration of ancient scenes and costumes in the program is very elaborate, and I feel as if I'm watching a drama to entertain and learn." Like Wang Xiaohui, many young viewers said in an interview that they would choose traditional cultural variety shows as their "next meal variety show".

Miss Li, a finance officer at the Henan District Court, told reporters, "I'm now a big fan of this kind of variety show! These programs have creativity, highlights, and fun, and will not be boring at all, and you can learn a lot after watching them." She admired the program "Ten Thousand Miles - China in Heritage", "I used to only know the name of World Heritage, but I don't really know what it is. After watching the program, I feel that these heritage sites are really worth going to, and I plan to ask my friends to go to the card." Xiao Li's idea is quite representative. Many young viewers are usually keen on traveling and exploring stores. With the broadcast of the program, the eye-opening cultural relics and wondrous heritage sites have y attracted the eyes of young people. Wave after wave of visual and auditory impact pushed the curious and exploratory spirit of them to want to go to the field to find out.

In the young people's favorite social software, the figure of this kind of variety show also frequently appear, microblogging, b station, shaking sound, know, there are always a lot of netizens under the relevant topic of heated discussion. For example, this year, Henan TV launched the "Wonderful Tour" series of programs hot out of the circle, a large number of netizens spontaneously for its publicity, the whole series cumulative total of nearly a hundred hot search topics. After that, the national style dance variety show "Dance Millennium" jointly launched by Henan TV and b station, which was on line at the beginning of the traffic flow caused a strong crowd. "Now I'm very much looking forward to all the major satellite TVs to produce more of these programs like Henan TV, I don't mind if they implode!" Shenyang-based dental counselor @oR_YH said with a smile.

In fact, the labels people give to young groups tend to be trendy, fashionable, fresh and fast-paced, while the impression of traditional culture has always been classic, historical, heavy and connotative, with not much overlap. So why do the two collide with each other in the current environment?

The demand for traditional culture

The reason why this kind of variety show is so popular among young people is closely related to the demand for the dissemination of traditional culture. The contents of these variety shows are drawn from our country's long history and splendid civilization, leading young viewers to appreciate the depth and richness of Chinese culture, which can enhance their cultural centripetal force and inspire more people's cultural self-confidence.

As the producer of the variety show, the media industry's emphasis on traditional cultural content development has vigorously promoted the development of this kind of variety show. Guan Ling, dean of the School of Drama, Film and Television at the Communication University of China, said that after entering the new era in 2017, China's General Administration of Radio, Film and Television issued various guiding policies at the right time. According to her, "Such policy guidance is particularly important for the development of the variety genre, making major TV media echo the high melody of producing cultural programs, and using the variety experience learned and accumulated over the past decades to produce our traditional Chinese cultural content."

In this context of the needs of the times, the in-depth support and help of professionals and organizations in the field of literature, archaeology and culture is a major asset to ensure the quality of traditional cultural variety shows. In this regard, Beijing Normal University School of Arts and Media, vice president of Yang Chenghu said, "This is a variety of factors superimposed on the convergence of a cultural tide. If there is only a media supply, but the lack of social atmosphere, the lack of archaeology, literature and blogging and other related institutions for the creation of scientific guidance and technical support for the content of the television media, the program will not be able to achieve the current effect." In particular, the deep integration of the academic team has increased the accuracy and credibility of the program's content. For example, the archaeological space exploration cultural program "China Archaeological Congress" being broadcast is under the guidance of the Central Propaganda Department, the CCTV, in conjunction with the State Administration of Cultural Heritage and the Chinese Academy of Social Sciences, has taken a year to plan and produce. The professional production team coupled with strong academic support, thus creating an eye-catching program effect.

Fan Jialing, deputy director of the Museum Development Research Center at Capital Normal University, believes that the current young people's pursuit of traditional culture stems to a large extent from the young group's identification with their own country's traditional culture. She said, "As our country's strength improves in various fields such as economy, science and technology, aviation and medical care, including the anti-epidemic achievements in the past two years, it increases young people's national pride and centripetal force toward their own traditional culture, which pushes the fever to happen and develop." This mentality also radiates to all aspects of their lives, such as many people like the culture of hanfu, wearing hanfu to take pictures, shopping has become a kind of popular; for example, the cultural creations produced by the major museums have become a big hit among young people to give gifts to each other ......

Yang Chenghu also affirmed that this kind of "national tide fever" is the most important thing. Yang also affirmed the influence of the "national tide fever" on young people's viewing of variety arts: "Young viewers have a strong interest in the traditional history and culture of their own countries, led by the current national tide and national style."

The innovative expression of traditional culture

The needs of the times and the audience have been positively responded to.

In terms of presentation, during the production of such variety shows, the producers mobilized as many means as possible, using mature variety show models and high-tech, to transform the show's inherent cultural commitment into a relaxed and stylish external form. For example, "The Classics" uses the form of "singing with poems" to integrate traditional poetic classics with modern pop songs, and matches with technologically rich choreography and scenes, rendering the beauty of classical poetry culture and promoting the young audience's **** love; "China in the Canonical Books" designed a two-way travel plot when introducing ancient canonical books, and also used the ring screen projection. , while using technologies such as ring screen projection, AR, real-time tracking, etc., to firmly grasp the attention of young people ......