What are the characteristics of cultural book binding design_Book binding forms and features

Design

Book binding design is a general term for book design. Generally include the selection of paper, cover materials, determine the size, font, font size, design layout, decide the binding method and printing and production methods.

Body

Body layout design is the focus of the book binding, design should master the following points:

1. Body font categories, size, word spacing and line spacing relationship.

2. Fonts and font sizes meet the requirements of people of different ages.

3. Appropriate space around the text layout, so that readers feel comfortable and beautiful when reading.

4. The printing color of the text and the color of the paper should be in line with the needs of the reading function.

5. The location of the illustrations in the text and the relationship between the text and the layout should be appropriate.

6. Color illustrations and text interspersed with the need to meet the content and increase the reader's interest in reading. In the design process, three basic principles should be mastered: to effectively and appropriately reflect the content of the book, the characteristics and the intentions of the author and translator. It should meet the needs of readers of different ages, occupations and genders, and also take into account the aesthetic appreciation habits of the majority of people and reflect different national styles and characteristics of the times. It is in line with contemporary technology and purchasing ability.

Cover

Cover design is an important part of book binding design.

1. Children's books are more lively form, in the design of children's illustrations as the main graphics, coupled with lively and childish text, to constitute the book cover.

2. Picture books are generally close to the square, commonly used 12, 24, etc., to facilitate the arrangement of pictures. Commonly used design techniques is to choose a representative picture of the album with text.

3. Cultural books are more solemn, in the design, more important pictures in the text as the main cover graphics, text font is also more solemn, more bold or Song; overall color purity and brightness is lower, the visual effect is calm, to reflect the deep cultural characteristics.

4. Series of books the whole set of books with the same design approach, each book according to the introduction of different kinds of books, replace the title and the main graphics. This is generally a set of books cover common design techniques.

5. Tool books are generally thicker, and often used, so in the design, to prevent wear and tear more hardback; cover graphic design is more rigorous, neat, with a strong sense of order.

Book binding design refers to the overall design of the book. It includes a lot of content, of which the cover, title page and illustration design is one of the three main design elements.

Cover design is the art of book binding design facade, it is through the form of artistic image design to reflect the content of the book. In today's dazzling sea of books, the book cover plays the role of a silent salesman, its good or bad to a certain extent will directly affect people's desire to buy.

Graphics, color and text are the three elements of cover design. The designer is according to the different nature of the book, the use and the reader object, the three organic combination, so as to show the rich connotation of the book, and to a kind of transmission of information for the purpose and a form of beauty presented to the readers.

Of course, some cover designs focus on a certain point. Such as the text as the main body of the cover design, at this time, the designer can not arbitrarily throw some of the fonts stacked on the screen, otherwise only just step by step to convey the information, but can not give a person a kind of artistic enjoyment. Not to say that this is a failure of the design, at least to the reader is a kind of irresponsible behavior. I do not know, no readers have no books, and therefore the designer must be carefully examined. Designers in the form of fonts, size, sparse and dense and layout design are more concerned about the dissemination of information at the same time to give people a rhythmic beauty to enjoy. In addition, the cover title font design form must be harmonized with the content and the reader object. Successful design should have feelings, such as political reading material design should be serious; scientific and technological reading material design should be rigorous; children's reading material design should be lively and so on.

Good cover design should be in the arrangement of the content to achieve the complexity but not chaotic, that is, there should be a main and secondary, clear hierarchy, simple but not empty, means that the simple graphics to have content, add some details to enrich it. For example, in the color, printing, graphic organic decorative design to do some more articles, so that people look after an atmosphere, mood or style.

Books are not general merchandise, but a culture. Thus, in the cover design, even a line, a line of words, an abstract symbol, one or two pieces of color, should have a certain design thinking. Both content, but also a sense of beauty. Achieve elegance and vulgarity **** appreciation.

The title page is the need for the continuous development of modern bookbinding design. A book with good content if the lack of a title page, as if the flaws of white jade, weakening the value of its collection. People who love books, a good book will cherish, often like to write some feelings in the book or mutter such as aphorisms, if the book lacks a title page, how much of a pity.

The title page of the book is like a screen in the facade, with the improvement of people's aesthetics, the quality of the title page is getting better and better, some of the use of high-quality color paper; some of the texture, exudes a fragrance; some are also accompanied by a number of decorative patterns or books related to the contents of the book and representative of the design of the illustrations and so on. These are undoubtedly an unspeakable joy for people who love books, which also improves the added value of books and attracts more buyers. With the continuous progress of human culture, the title page design is getting more and more attention from people, and the really good books should carefully design the title page in front and back of the book to meet the requirements of readers.

Illustration design is an important factor to enliven the content of books. With it, the reader's imagination and understanding of the content can be better utilized, and get a kind of artistic enjoyment. Especially children's books is more so, because children's brain development is not sound enough, the lack of rational understanding of things, only more illustration design to help them understand, will stimulate their interest in reading.

Currently, illustrations in books are mainly created by art designers, photography and computer design. Photographic illustrations are very realistic and undoubtedly very popular, but printing costs are high, and some illustrations are limited by conditions that are difficult to achieve through photography, such as science fiction works, which must then rely on the creation of art designers or computer design. In some ways hand-drawn works are more artistic, or photographic power can not. In short, each has its own strengths.

In short, a good book not only from the form of attraction to impress the readers, but also through the "intriguing", which is to require the designer to have a good intention and conception, so that the book binding design from the form of content to form a perfect artistic whole.