How to Play the Role of Distribution Management in Enterprises

For enterprises, the sales of products are more concerned by enterprises. You know, an excellent marketing channel still needs to be explored constantly, and distribution is a better form.

1, zero floor distribution. In fact, speaking of this keyword, you may not be very clear, but friends who have been engaged in the marketing industry for a long time know direct selling, in other words, manufacturers sell products directly to terminals. Many intermediate links are omitted, so the price is low.

2. Two-level distribution. This strategy is also that manufacturers sell goods directly to retailers, and customers can buy them with only one hand, which is the case in some large comprehensive supermarkets. In addition, there are online stores such as Taobao.

3. Three-level distribution. The manufacturer will supply to the big wholesaler, and then the big wholesaler will wholesale to retail, and finally the customer will get the final product in the third link.

4. Exclusive distribution. Manufacturers often want their products to occupy the market as soon as possible. At this time, if they can get the support of big dealers, the marketing will be simple, the effect will be higher and the service will be more in place.

5. Dense distribution. Manufacturers or producers will quickly sell their products to powerful distributors in the region to expand product promotion. This method is mainly applied to industrial equipment.

Of course, for product distribution, if you want to do it well, you can also adopt a distribution system to operate. The system has strong management ability and good management function for dealers and markets.