How to make a simple small business bigger?

How to make your small business bigger and stronger is a great test of the wisdom of operators!

Many people who do small business have this kind of distress: they want to make their small business bigger and make big money, but they don't know where to start. For small business people, many people are both bosses and employees. How to make your small business bigger and stronger is a great test of the wisdom of operators!

Let's take some of the simplest businesses and sort them out together. How to make a simple small business bigger?

Improve the profitability of a single store and do "quantity"

Whether it is a large enterprise or a small enterprise, the most important thing is to do a good job of "quantity". For entity management, it is natural to increase the sales of goods, while for service-oriented business, it is necessary to continuously increase the number of customers.

In sales, the most commonly used method is small profits but quick turnover. When we set the price of a commodity at a lower level and the profit at a lower level, it will have greater market competition and sales ability among similar homogeneous commodities. For example, if you wholesale vegetables, your price is 30% cheaper than others, and you may sell 70% more than others. Although the profit from selling a catty is small, the sales volume has gone up. Generally speaking, you may still earn more than others. Otherwise, the price is too high and customers are scared away. If there is no transaction, the profit is zero, and no matter how high the expected profit is, it has nothing to do with you.

For example, Zhang Xuansong, the owner of Yonghui Supermarket, opened a fresh supermarket with the help of relatives and friends. His commodity pricing has always been relatively low, with small profits but quick turnover. When the first fresh food store was doing well, relatives and friends gave him more money to expand. Up to now, less than 20 years have passed, and he has changed from a small supermarket to a behemoth with an estimated operating income of 90 billion and a net profit of 2.5 billion.

The service industry hopes to increase the number of customers. Usually do promotional activities to attract attention, encourage customers to shop, and finally retain some customers. In the competition of Internet giants, we can often see various subsidy wars. There is a red envelope when you register and join, and there is a red envelope when you download an APP. These are all to attract users and increase their own users.

In our daily business, adding WeChat, vouchers and membership are three common ways to stay. The three methods are not in conflict and can be carried out simultaneously. Adding WeChat can be used for daily communication, vouchers can be repurchased within a certain period of time, and members can do long-term customer maintenance by giving some customers privileges.

Create advantages from "buying" and "selling"

When we complete the single store, we can copy this business model. For example, if you open a restaurant named "A" in the south of the city and the business is booming, then you can open the same "A" store in the north of the city. According to the model of the south of the city, 80% will succeed. Then, if you want to grow bigger, you can copy the store to other cities, so "A" blooms all over the country.

However, it is not difficult to run a small business like a restaurant. Then why should others follow you and not do it themselves? After all, small business investment is not high, just do it yourself.

There is nothing wrong with thinking this way, so what are the benefits of doing chain or joining and letting others follow us?

Doing business is "buying and selling", and the rest is gross profit. Then let's take it apart: if you want to have an advantage over the self-employed in "buying", you must have a scale advantage. For example, centralized purchasing will reduce operating costs, while the purchasing cost of self-employed households is higher than yours. If you want to have an advantage over the self-employed in "sales", you must have a brand advantage, so that everyone will trust you more and be willing to spend money with you.

Therefore, when our small business enters the chain stage and wants to expand further, we need to rely on the two links of "buying" and "selling" to construct our own advantages.

Let employees become "owners" of enterprises

As a small enterprise, the net profit rate will not be particularly high, so it is necessary to do a good job in employee management and incentive mechanism for employees in order to better reduce operating costs.

Like Yonghui Supermarket, the basic salary is not high, and how much money a single store earns, employees are divided in proportion. Haidilao also has a mechanism of "bringing the old with the new". The apprentice brought by the old store manager goes to the new store as the store manager, and the old store manager can share part of the profits of the apprentice, so that the enterprise can be twisted into a rope and all rush forward in one direction.

Therefore, when you really make a small business bigger, you should treat employees as people who help you create wealth, not as machines for you to create wealth. After all, businessmen need to help you make money through employees. Therefore, when dealing with employee relations, businessmen should mingle with employees, listen to their opinions and suggestions, and tolerate their complaints, dissatisfaction and opposition. The most important thing is to let employees become the masters of the enterprise and truly share the profits of the enterprise.

No matter how small the industry is, it can also seize the trend of the times and operate in a refined way, and it can also defeat the giants and become the overlord of the micro-industry! I hope all small business people can realize their dream of becoming bigger and stronger as soon as possible.