Traditional Culture Encyclopedia - Traditional stories - How to do a good job of news propaganda work
How to do a good job of news propaganda work
The news propaganda work of the democratic parties is an important part of the propaganda work of the united front. It must adhere to patriotism and socialism, focus on the theme of great unity and coalition, and under the guidance of the guidelines and policies of China*** on propaganda work, conscientiously implement the guidelines of unity, stability, encouragement and positive propaganda, unify the caliber of propaganda, and strictly enforce the discipline of propaganda, so as to ensure the correct political direction and public opinion guidance.
To do a good job of DAB's press and publicity work, it is necessary to give full play to the characteristics of close contact with the economic circles, effectively strengthen the contact with the United Front propaganda department and the social news media, communicate the situation of multi-party cooperation publicity work in a timely manner, focus on publicizing DAB's activities of participation in political discussion and democratic supervision as well as the situation of important motions and proposals, and report in a timely manner on the important meetings of the organizations of all levels and the major activities of serving the society, and actively reflect the publicity work for the reform, development and stability, and to make a positive response. Reflecting the advanced deeds and typical people who have made contributions to reform, development and stability, and ensuring the effectiveness of the news propaganda work by keeping close to the central affairs of the Association, the members and their lives.
In working practice, we have "two points" of understanding: First, the characteristics of the work to focus on publicity. The annual "two sessions" is the democratic party members of the community to reflect the results of the work of political participation in the most distinctive news hotspots, do a good job of the "two sessions" of the news propaganda work is crucial. Propaganda departments at all levels, only in a timely manner with the news media to maintain contact, timely communication, transfer of information, in order to participate in political activities at all levels of the National People's Congress, the CPPCC, to produce a greater social impact. Secondly, daily activities should be frequently publicized. Around the annual center of work, timely and good news propaganda work, is also very important. Publicity departments at all levels should seriously fulfill their responsibilities, enhance the sensitivity of capturing news hotspots, seriously write press releases, and timely report the relevant information to the mainstream news media at all levels, at the same time, a wide range of publicity within the meeting, only through a variety of publicity channels, channels, and do a good job of publicizing the day-to-day activities, in order to achieve the purpose of inspiring and motivating people.
At present, there are three aspects of difficulties and problems in doing a good job of publicizing the news:
1. The social news and publicity work is in a passive position. Central *** Central United Front Work Department, Propaganda Department, Foreign Propaganda Office [2003] No. 49 "on strengthening the multi-party cooperation under the leadership of the Chinese *** Party and political consultation system of publicity" has been issued more than two years, around the implementation of the development of unbalanced, insufficiently strong, so that the democratic parties of the social propaganda work is in a passive position. For example, it is difficult to accept articles in the "United Front News" section of the People's Political Consultative Conference newspaper and the Unity newspaper, and it is also difficult to report in provincial party newspapers and on provincial TV stations.
2. The publicity team's operational ability needs to be improved. At present, the province's municipal organizations responsible for publicity work of fewer staff, more clues, pressure, coupled with the lack of business training in place, so that the gap between the publicity work of various places is relatively large. In this regard, how to strengthen the publicity team personnel business training, and constantly improve business capacity, strengthen the sense of responsibility for the work, and improve the keenness of capturing news hot spots, familiar with the skills of mastering the preparation of press releases and so on, it seems more important.
3. The mechanism of publicity work to be further improved. At present, the province's news publicity work around the development of unbalanced, more conference reports, advanced people report less, the characteristics of publicity reports in general. In particular, the news and publicity work how to better serve the work of political participation, how I will participate in political work faster and better publicized to expand the influence of the DAB in society. At present, we need to seriously study and solve the problem of working interaction mechanism between the provincial and municipal organs and between the organs and offices, and we need to further improve the recognition and incentive mechanism of the news propaganda work.
Aiming at the current situation, we put forward the general idea of doing a good job in news propaganda work is: adhere to the *** "on strengthening the multi-party cooperation and political consultation system under the leadership of the Chinese ****productivity party propaganda opinions" as a guide, conscientiously implement the "Central Committee of the Democratic Construction of the DAB on the further improvement of the work of the news publicity opinions" spirit, around the "internal quality, external shape", highlighting the good work of the DAB. Image", focusing on "internal quality, external image", highlighting the publicity of political participation for the people, promoting the advanced figures of the news reports, and strive to improve the working mechanism, constantly expand the publicity channels, and actively innovate the form of publicity, so that the work of publicity is both lively and affinity, and strive to raise my work of publicity to a new level.
Specific measures are mainly the following five points:
1. Establishment of interactive mechanisms. This year, I will explore the establishment of provincial and municipal organizations and publicity functions as a grasp, grass-roots branches as a unit, the backbone of the members as the basis of the interactive mechanism of publicity work. The main thing is to do a good job at three levels: provincial and municipal organs propaganda department, strengthen contact and communication, do a good job of propaganda work planning, organization, coordination, implementation, to achieve the purpose of information sharing, work interaction. Functional departments of municipal organs and grass-roots branches of the publicity committee, to strengthen contact and communication, and actively grasp the implementation of publicity work, to achieve the purpose of up and down coordination, work linkage. The propaganda committee members of the organs and grass-roots branches should fully mobilize the enthusiasm of the backbone members, give full play to their fundamental role in the front line, and mobilize them to actively participate in the writing of press releases and social opinions. Through the gradual establishment of an interactive mechanism for provincial, municipal and branch publicity work, efforts will be made to form a network of publicity work consisting of organs, grassroots and backbone members.
2. Strengthen the training of professional teams. The key to good publicity work lies in the people, first of all, to establish and improve a good political quality, strong theoretical skills, high level of business correspondent team, personnel mainly by the cadres of the organs and enthusiastic workers will be composed of; secondly, we must improve the working mechanism, clear work duties and tasks, and from time to time for training, strengthen the theory of journalism, journalism, news knowledge, study and research, to cultivate good journalistic sensitivity, timely Provide news clues, and strive to improve the quality and level of news reporting. In early May this year, we took the opportunity of holding the 10th anniversary of the founding of Jiangsu DAB and the 100th pen meeting to conduct the training of the backbone of the publicity work, and invited the relevant comrades of the Publicity Department of the DAB Central Committee, the Information Center of the DAB Central Committee, the People's Political Consultative Conference Newspaper, and the editorial department of the People's Daily News, to conduct the training in the form of meetings, on the one hand, and on the other hand, we made efforts to improve the professional skills of the publicity team of the province in writing news articles, and on the other hand, strengthened Central, provincial and municipal organizations and propaganda departments to work in contact, for further good news propaganda work to lay a good foundation.
3. Improve the recognition and incentive system. In order to do a better job of publicity work, I will be on the provincial municipalities, provincial municipal committees, the work of publicity work, the implementation of quantitative assessment, revised evaluation and commendation methods, improve the incentive system, improve the working methods, and the implementation of the quantitative assessment of the work of publicity work around the situation of the Standing Committee twice a year to inform, and effectively promote the implementation of the work of publicity around the implementation of publicity work. At present in our province has gradually formed a benign interactive competition situation, promoting the good development of the news propaganda work of the municipal organizations.
4. Expanding publicity channels outside the meeting. According to the spirit of the "DAB Central Committee on strengthening the liaison work of the opinions", strengthen the liaison with the news media, timely inform the news organizations of the progress of my work, important initiatives, research results, major activities and news, etc., and carry out activities with the news organizations, and strive to build a relatively smooth news propaganda channels and areas, make full use of the mass media such as newspapers and magazines, radio and television has a wide coverage, It makes full use of the characteristics of mass media such as newspapers and magazines, radio and television, which have a wide coverage and fast dissemination speed, focuses on the submission of articles in the People's Political Consultative Conference Daily, Unity Daily, Xinhua Daily, Jiangsu Political Consultative Conference, and Best Friends, and provides important news clues to radio and television stations in the province in a timely manner, and endeavors to do a good job of multi-layered and all-around news reporting.
5. Innovative forms of news propaganda. That is, to do a good job of the DAB contact economic sector characteristics of publicity and reporting work, the DAB sector at all levels of the CPPCC members of the proposals put forward on issues related to economic construction, social development, to carry out a series of publicity and reporting; DAB members of the business community to participate in the series of social service projects, regular publicity and reporting; organizations at all levels to strengthen their own construction of a series of thematic activities, but also a series of publicity and reporting. The publicity and reporting should be based on the original static publicity such as text and pictures, and dynamic publicity such as DVDs should be adopted gradually, in an effort to make the news publicity work more characteristic of the times.
In short, to do a good job of news propaganda work, really do the radio has a voice, television has images, newspaper articles, the network has information. We believe that: one is to have the correct leadership of the organization at all levels, the second is to have the strong support of the news media, the third is to have the propaganda departments at all levels and the backbone of the members of the *** with the efforts, especially comrades responsible for publicity work, to strengthen the sense of responsibility, enhance the sensitivity, grasp the regularity, and improve the initiative to strive to do the publicity work of the people who want to do the work of the people with achievements, and continue to create a new situation of the work of my news and publicity.
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