What is the role of color in animation image design?

Color can affect people's mood. If you want to express a happy scene, you should use some light and bright colors. Please refer to the following for details! !

Red: a strong and festive color. It has a stimulating effect and is easy to make people impulsive. It is a magnificent spiritual embodiment and a feeling of anger, enthusiasm and vitality.

Orange: It is also an exciting color, which has the effect of lightness, joy, warmth, warmth and fashion.

Yellow: the highest brightness, warm feeling, happiness, hope, wisdom and bright personality give people a brilliant feeling.

Green: between cool and warm colors, it looks harmonious, quiet, healthy and safe. With gold and pale white, it creates an elegant and comfortable atmosphere.

Blue: eternal, broad, coolest, freshest and most professional color. Mixing with white can reflect a soft, elegant and romantic atmosphere, giving people a calm and rational feeling.

Purple: Girls like this color best, which gives people a mysterious and oppressive feeling.

Black: There are deep, mysterious, silent, sad and depressed feelings.

White: There is a feeling of white, bright, pure and clean.

Gray: It has a sense of moderation, mediocrity, gentleness, modesty, neutrality and elegance.

Black and white: different times give people different feelings. Black sometimes gives people the feeling of silence and emptiness, and sometimes it gives people the feeling of solemnity. White sometimes feels endless hope, but sometimes it also feels fear and sadness.

Whether it is colored or achromatic, it has its own expression characteristics. When the purity and lightness of each color change, or they are in different color matching relationships, the expression forms of colors will also change. Therefore, it is as difficult to tell the expression characteristics of various colors as it is to tell the personality characteristics of everyone in the world. However, we can still describe some typical personalities.

Red red

Red is a warm, impulsive and powerful color that can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used by various media. In addition to good visual effects, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is often used as the color of warning, danger, prohibition, fire prevention and other signs. When people see red signs in some occasions or articles, they often can understand the meaning of warning danger without reading the content carefully. Big red is generally used for striking, such as a red flag and a little red among evergreen trees; Light red is generally gentle, such as the layout of new houses and children's clothes. Crimson can generally be used as a foil, which has a deep and warm feeling. Red and light yellow match best, big red excludes green, orange and blue (especially dark blue), and neutral matches cream yellow and gray.

Orange orange

Orange is a bright and lively color and the warmest color in the warm color system. It reminds people of golden autumn and rich fruits. It is a rich, happy and happy color. When orange is slightly mixed with black or white, it will become a steady, subtle and bright warm color, but when mixed with more black, it will become a burnt color; Adding more white to orange will bring a sweet and greasy feeling. The visibility of orange is very high. Among the industrial safety colors, orange is a warning color, such as motorcycles, mountaineering clothes, backpacks, life jackets and so on. Orange can generally be used as a festive color, but also as a rich color, such as many decorations in the palace. Orange can be used as the decoration color of the restaurant. It is said that using oranges in restaurants can increase appetite. Orange is matched with light green and light blue to form the loudest and happiest color. Orange and light yellow have a comfortable sense of transition. Generally, orange can't be matched with purple or dark blue, which will give people a feeling of uncleanness and obscurity. Because orange is very bright and dazzling, it sometimes makes people have a negative and vulgar image, which is especially easy to happen in the use of clothing. Therefore, when using orange, we should pay attention to the choice of matching colors and expressions in order to set off the bright, lively and delicious characteristics of orange.

Yellow yellow

Yellow is brilliant, with the brilliance of the sun, symbolizing the light of wisdom that illuminates the darkness. Yellow has golden light, symbolizing wealth and power, and is the color of pride. Among industrial colors, yellow is often used to warn of danger or remind attention, such as yellow lights on traffic signs, large machinery for engineering, raincoats and rain boots for students, etc. Yellow can achieve infinite expansion of power against the background of black and purple, and light pink can conquer the proud yellow prince like a girl. Yellow and green collocation, full of vigor and vitality; Yellow and blue match, it looks beautiful and fresh; Pale yellow and dark yellow are the most elegant combinations. Pale yellow can match almost all colors, but if you want to stand out, you can't put it on other light colors, especially white, because it will make you see nothing. Dark yellow can't be matched with deep red and deep purple, and it can't be matched with black, because it will make people feel obscure and dustbin.

Green green

In commercial design, the image of freshness, ideal, hope and growth conveyed by green meets the needs of service industry and medical care industry. In order to avoid eye fatigue when operating in factories, many working machines also use green, and in general medical institutions, space color planning often uses green, that is, marking medical supplies. Bright green is a very beautiful and elegant color. It is full of vitality and symbolizes life. Green is generous and can accommodate almost all colors. Green has a wide range of uses. Whether in childhood, youth, middle age or old age, the use of green will never lose its liveliness and generosity. Green is indispensable in all kinds of paintings and decorations, and can also be used as a leisure color. Green is yellow-green, simple and young; Green permeates blue into blue-green, handsome and open-minded. Gray-green is still a quiet and peaceful color, just like a forest in the twilight or a field in the morning fog. Dark green and light green have a harmonious and peaceful feeling together; Green and white collocation, looks very young; Light green with black, beautiful and generous. The combination of green and light red symbolizes the arrival of spring. However, dark green is generally not matched with deep red and purplish red, which will have a messy and unclean feeling.

Blue blue

Blue is a broad color, and the vast scenery of the sky and the sea is blue. Blue is the symbol of eternity and the coldest color. Pure blue shows a kind of beauty, gentleness, reason, peace and cleanliness. Blue has a rational and accurate image because of its calm characteristics. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color and corporate color, such as computers, cars, photocopiers and photographic equipment. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals. Blue has a wide range of uses. Blue can calm the mood. Sky blue can be used as decoration for hospitals and sanitary facilities, and also as clothing and curtains in summer. Generally speaking, painting and various ornaments are also inseparable from blue. Different combinations of blue and white are bright, refreshing and clean; Blue and yellow collocation, big contrast, big brightness; Large pieces of blue generally do not match green, but can only penetrate into blue-green, lake blue or cyan, which is also an intoxicating color; The combination of light green and black is solemn, mature and educated. Deep blue can't be matched with crimson, purplish red, dark brown and black, because it has neither contrast nor lightness, only a feeling of being stolen.

Purple purple

Because of its strong feminine characteristics, the use of purple in commercial design is also quite limited. In addition to the product or corporate image related to women, other designs are not often used as the main color. Purple is the shortest visible light wave. Purple is an imperceptible color. It is beautiful and mysterious, giving a deep impression. It is both threatening and inspiring. Purple is a color that symbolizes piety. When light and understanding illuminate the pious color of ignorance, the beautiful and lovely aura will make people ecstatic! Using purple to express loneliness and dedication, and using purple to express sacred love and spiritual realm, this is the performance value brought by purple. Purple is in an uncertain state between cold and warm, and its low lightness constitutes the psychological negative feeling of this color. Unlike yellow, purple can't hold many colors, but it can hold many faded layers. A dark and pure purple will become a very beautiful and soft color as long as a small amount of white is added. With the continuous addition of white, there are many layers of lavender, and each layer of lavender is so soft and moving.

Brown brown

Brown is usually used to indicate the texture of original materials, such as hemp, wood, bamboo chips, cork and so on. , or convey the color and taste of some beverage raw materials, such as coffee, tea, wheat and so on. , or emphasize the classical and elegant corporate or commodity image. White has the image of advanced technology and usually needs to be used with other colors. Pure white will bring a cold and harsh feeling to others, so when using white, some other colors will be mixed, such as ivory white, beige white, milky white and apple white. In the use of daily necessities and clothing, white is the main color that is always popular and can be matched with any color.

Black, black.

Black has a noble, steady and scientific image. Most of the colors used in TV, sports cars, cameras, stereos, instruments and many other scientific and technological products are black. In other aspects, the solemn image of black is also commonly used in the space design of some special occasions, and the design of daily necessities and clothing also uses black to create noble images. It is also a popular main color, which is suitable for matching with many colors.

Gray gray

The gray image is soft and elegant, belonging to the middle character, which can be accepted by both men and women. Therefore, gray is also the main color that will always be popular. In many high-tech products, especially those related to metal materials, almost all use gray to convey the image of advanced technology. When using gray, most of them use different levels of changes or other colors, so that they will not be dull, but will have a dull and rigid feeling. Black and white are the last abstraction of color, representing the cathode and anode of the color world. Taiji patterns are black and white circles to show the eternal movement of the universe. Black means emptiness, like the destruction of the sun, like eternal silence, with no future and no hope. The white silence has infinite possibilities. Black and white are extremely opposite colors, and always show their strength by each other's existence. They seem to be the masters of the whole color world. Gray is probably the most passive color in the color system. It is a completely neutral color, relying on the adjacent colors to get life. Gray means the disappearance of all color contrast and is the most stable rest point of vision. However, the human eye can't stare at the gray for a long time and indefinitely, because endless rest means death. Black, white and gray occupy a very important position in color matching. They are active in all kinds of color combinations, changing each other's lightness, brightness and hue to the maximum extent, producing multi-level and multi-variety beautiful colors, so they are non-color that can never be ignored.