Traditional Culture Encyclopedia - Traditional stories - Why do enterprises use customized wine?
Why do enterprises use customized wine?
Besides satisfying customers' common functions, customized wine can also be used as a media logo to spread and display its corporate culture and brand image to the public.
According to the specific needs of enterprise customers, it is a kind of "one-on-one" quality service to tailor-made drinks with rich and exclusive style for enterprises from the perspective of quality and image design. Compared with ordinary wine, custom-made wine is branded with the unique corporate culture style of enterprise users, which has more personality elements and commemorative significance.
Why do enterprises make customized wine?
1 As a vivid carrier of corporate brand image, it can promote corporate brand deeply and continuously. Under the double stimulation of vision and taste, the brand memory of the audience will be more lasting and the communication effect will be better.
As a wine for corporate hospitality, it has enough momentum and majesty, which can fully display the strength of enterprises, impress customers and contribute to the success of business negotiations.
As a gift for customers, the good memory of wine will last forever, and the corporate brand will spread in the word-of-mouth of customers with mellow wine and enhance the brand reputation.
As employee welfare wine, we can make the care of enterprises intoxicate the hearts of employees, increase the sense of identity of employees, enhance the cohesion of enterprises and cheer for the development of enterprises.
As a wine for corporate celebration or commemoration, drinking custom-made wine at the moment of celebration gives you a sense of pride, and professional customization has a more sense of identity.
6 as a means of resource integration in exchange for the resources needed by enterprises. Enterprise-customized wine has the characteristics of uniqueness and scarcity, and its price is determined by the enterprise itself! Enterprises can use customized wine to replace the resources needed for enterprise development, such as advertising media and jewelry. , reduce the marketing cost of enterprises!
7. Reduce the expenditure cost of liquor consumption. Enterprise-customized liquor is directly customized to manufacturers, which effectively reduces the channel links in sales. On the basis of the same quality liquor manufacturing cost, manufacturers have no sales cost, which can give enterprises more profits.
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