What are the measures to enhance the core competitiveness of enterprises

What are the measures to enhance the core competitiveness of enterprises

In the modern economic society, the cultivation and development of core competitiveness is crucial for enterprises to build the core competitiveness of enterprises, so how to build the core competitiveness of enterprises, to build the core competitiveness of enterprises and human resource management has what kind of relationship?

1 build core competitiveness is the strategic choice of enterprises

What is the core competitiveness of enterprises, Chinese and foreign scholars have made different definitions of this, and different enterprises have different answers. The author believes that core competitiveness refers to the ability of an enterprise to obtain long-term competitive advantage, which in the enterprise elements are the most basic, long-term stability, in the long-term accumulation of the formation of competitors is not easy to be imitated, can bring excessive profits of the unique ability. Some people say that the image of the enterprise is like a tree, the core product is the trunk, the business unit is the branches, leaves, flowers, fruit is the final product needed by the customer, and support the core product of the tree root is the core competitiveness of the enterprise.

In recent years, many of our products have been anti-dumping allegations abroad, on the one hand, there is indeed a low manufacturing cost of our products, but on the other hand, more because of the low technological content of the products of our enterprises, there is no brand or brand awareness is poor, so that we are forced to the quality of the quantity to quality, ate a lot of losses. At the same time, many companies in the world with well-known brands to choose our country as a manufacturing base, the implementation of OEM production, which shows that many of our enterprises already have the world level of manufacturing capacity, but because of the lack of their own well-known brands, can only become someone else's processing plant. How can we make our enterprises from? World processing plant? Grow into? World Manufacturing Factory? and further develop into? World Brand Factory? The way out is to enhance the ability of independent innovation of enterprises to build our own core competitiveness. The way out lies in the enhancement of the independent innovation ability of enterprises, to create our own core competitiveness.

2 How to build the core competitiveness of enterprises

2.1 Improvement of the independent innovation ability of enterprises

The General Secretary once pointed out that the independent innovation ability is the core competitiveness of the country. As for enterprises, improving independent innovation ability is the key to build the core competitiveness of enterprises. To form and improve its core competitiveness, an enterprise must have its own core technology, and it can be said that core technology is the core of core competitiveness. Our enterprises in the process of building core competitiveness, we must clearly understand what their core technology, and then research, research, development, transformation, and further improve and consolidate, in order to form their own intellectual property rights of the core technology, casting their own brand. In the context of economic globalization of modern enterprises 'core competitiveness, has become more and more closely linked to the enterprise's independent innovation capability, the enterprise's own intellectual property rights of the core technology, the competitiveness of the enterprise's product brand, therefore, our enterprises must establish their own technology system, grow their own technology team, and cultivate the top technological masters. And all this is inseparable from human resource management.

2.2 Establish the core values of the enterprise

The experience of the growth and development of many enterprises has proved that enterprises must establish the core values of the enterprise while possessing the ability of independent innovation. For many outstanding enterprises, have a core concept, just as a nation to be able to stand on its own in the world, the national spirit is very important. What an enterprise relies on to gather outstanding talents is to form a value that can unite employees. The establishment of a cohesive core values, is an enterprise to obtain the core competitiveness of the key. And this precisely belongs to the category of human resource management.

2.3 Improve the management ability of the enterprise

Improve the management ability of the enterprise, the establishment of a good operating mechanism is to build the core competitiveness of the key elements of the enterprise, for this reason, as soon as possible to introduce the modern enterprise system, to build the core competitiveness of the enterprise to provide institutional guarantee. Enterprise core competitiveness is formed under the conditions of a good system, in the past, under the planned economic system, state-owned enterprises do not live or competitiveness is to a large extent by the system of constraints and restrictions. Therefore, in accordance with the requirements of the modern enterprise system, the reform of the existing enterprise system, for the cultivation and enhancement of core competitiveness to provide institutional guarantee. And the establishment of a high-quality management team, improve the implementation of the enterprise system to be implemented, the same is the responsibility of human resources management.

2.4 Shaping excellent corporate culture

Corporate culture is a deep-seated factor in the formation of corporate core competitiveness. In addition to factors such as technology and management, enterprises should gradually establish an enterprise culture based on long-term development.

Excellent corporate culture is an important tool for enterprises to integrate a wider range of resources and rapidly increase market share. American scholar Francis said: ? You can use money to buy a person's time, you can use money to buy labor, but you can't use money to buy enthusiasm, you can't use money to buy initiative, you can't use money to buy a person's pursuit of the cause. And all of this can be fought for through corporate culture.? Enterprise culture not only strengthens some of the functions of traditional management, but also has a lot of traditional management can not replace the function, can directly or indirectly enhance the core competitiveness of enterprises.

The importance of enterprise culture for fostering the core competitiveness of enterprises has been increasingly emphasized, and many enterprises are now striving to shape an enterprise culture suitable for their own development. Accompanied by the development of enterprises and the practice of business activities, the accumulation of day-to-day, gradually precipitation and the formation of corporate culture, is the source of corporate cohesion and vitality. Enterprise culture is the intangible resources of the enterprise, forming the core competitiveness which is difficult to be imitated and surpassed by competitors. And corporate culture is still part of the human resources system.

3 build the core competitiveness of enterprises and the relationship between human resource management

The survival and development of modern enterprises are affected by many factors and constraints, of which the most important and fundamental factor is people. To create the core competitiveness of the enterprise factors, the most critical or people. Therefore, human resource management is a systematic project throughout all the work of the enterprise.

Modern human resource management is a systematic project, large to the macro level, such as vision, strategy, small to the micro level of operation, such as appraisal, assessment, there are corporate organizations, job design and other meso-level, wherever possible to maximize incentives for employees, mobilize staff motivation, so that the most promising resources within the enterprise to be developed, and to achieve the goals of the enterprise are all in this category.

Therefore, the strength of the core competitiveness of the enterprise determines the status of the enterprise's human resources, the cultivation of the core competitiveness of the enterprise is also the process of development of human resources; and enhance the core competitiveness of the enterprise is the fundamental purpose of the enterprise's human resources management.

From the point of view of the current situation of our enterprises, the level of human resources management is not satisfactory, and to build the core competitiveness of enterprises is extremely mismatched. Lack of real understanding of business management talent, real understanding of financial analysis and real understanding of marketing talent, real understanding of information technology management talent, lack of real science and technology development leader (leader), in particular, real understanding of human resources development and management is scarce; lack of talent, mismatch in personnel structure, have a direct impact on the formation of the core competitiveness of the enterprise and development. It can be said that the current human resource management problems restricting the formation of core competitiveness of enterprises, human resource management level does not go, the core competitiveness of enterprises is difficult to build and enhance. To change the current status quo, first of all, the senior leadership of the enterprise must quickly change the concept, and constantly upgrade themselves to adapt to the needs of modern enterprise management. Practice shows that every successful enterprise has one or several outstanding leaders, they generally have the qualities of: high moral character, a strong personal charisma; strong leadership and strong execution; able to overcome the rigidity of their own cognitive model, focusing on learning, and do not fixate on experience. The formation of the core competitiveness of the enterprise is the result of the overall optimization of the enterprise, this optimization, must first start from the leader.

Secondly, the middle management cadres of the enterprise. Sometimes the biggest resistance to the implementation of corporate decision-making often come from the middle, each manager has their own interests, and for this reason, the competition for corporate resources, and some adhere to the traditional mode of thinking, most of the energy used to weave their own network of relationships, relations between the network, resulting in poor communication between the various departments of the enterprise, the implementation of corporate strategy out of step, thus affecting the formation of the core competitiveness of the enterprise and enhancement. Therefore, enterprises must establish a rapid response to the organizational structure, the appropriate merger of closely related departments, the establishment of a variety of cross-departmental teams, to strengthen the horizontal information communication between departments and mutual cooperation. The third is that the majority of the enterprise's employees, the largest number of this group, the largest proportion, to establish an easy-to-operate evaluation, selection and incentive mechanism. To participate in the management of the whole staff, to strengthen the vertical information communication and mutual cooperation between the top and bottom of the enterprise. So that special talents can do their best for the enterprise to play a talent, will master the key skills of the talent attracted and can be retained. To strengthen the training and learning; to carry out strengths management; to reflect the results-oriented personal values; to discover the potential value, the establishment of a new mechanism, and so on. So that the core competitiveness of enterprises to build, enhance a solid foundation, the enterprise will be able to achieve sustainable development.