Six Fun Ways to Create Copywriting Content for Social Media Marketing

Good copywriting content will make communication twice as effective. Essentially, advertising is the dissemination of information with a commercial purpose as the task, commercial information is the result, communication is the process, and the creative way is the means to reach the result from the process. So how do you create copywriting content based on social media marketing? What are some fun ways to do it? Here to share some tips! First, the fun paragraph microblogging paragraph a red-hot, paragraph player has also become a climate. The brand segments created around the brand, enterprise, etc., also because of the soft implantation, fun, de-advertising and other factors, without the hardness of the ads, making the dissemination of the fine sound. Participate in a friend flash wedding, wedding officiant said: please groom say a wedding speech! This buddy paused for a moment, looked at the bride fondly and said: "Thank you Ma Huateng, thank you WeChat, thank you nearby people" and then a case, # good want you jujube micro-story # contest, there is an award-winning work is also a good case: the bottom of the Valley of Absolute Love, Yang passed the road: dragon child, sixteen years, how do you live? Little dragon lady said: I pick up dates every day under the jujube tree to eat, can not eat all the sun into dry dates, boredom in the date core carved on the "I want you" three words, tied to the jade bee, the sky to see the poor, and finally let over the child to see. Yang said: the original date is a great benefactor of our reunion, it is named "good want you jujube" it. Haha, fun paragraph, that's it, can move people, can spread the brand, the trick here is from the real life scene, but also has a stronger dramatic. Second, the momentum to get together in fact, is a kind of momentum marketing, see the value of communication can be used on, just with the development of social media, everyone will play, collective participation. There are two tricks: one is to be fast, speed is critical, can not catch up, the heat is gone; two is to be clever, good momentum marketing, in fact, is standing on the shoulders of giants, the brand advantage "superimposed", more pro-people, amplification towards the many "melon masses! ", if it happens to poke the user's emotional point, then congratulations, you are about to usher in a wave of spontaneous dissemination of the user's momentum marketing events. For example: I want to see the article of all of you, must be happy tea and the corresponding funeral tea brush screen, when the funeral tea because happy tea is crazy sweeping the magic city and April Fool's Day a few days before the network should come into being, and afterwards proved to be a spoof, but in the first of May by the Hungry Mai & Netease joint in the opposite side of the opening of the happy tea, although only four days, a moment of the wind directly "! Called the board "happy tea. Mourning tea opened up and quickly fire, is borrowed from these two sets of popular elements: 1, the momentum of the tea fire without two 2, the current popularity of mourning culture among young people, that is to say, the popularity of mourning tea borrowed from the momentum of the popularity of the tea and mourning culture, coupled with the two major Internet companies on the insights of young people and understanding of the group, so that this wave of borrowed marketing can be said to be very successful, and ultimately, the brand wants to rejuvenate the purpose of the young people has also been achieved! The purpose of brand wanting to be young has also been achieved in the end! Third, the "made" topic manufacturing topic is one of the main ways of quality content output, people for the "topic" of the demand is unchanging. In this era, everyone is living in a fragmented theme, every day to brush the phone and hotspot, the topic has become as indispensable as air and water. It is precisely for this reason that topic marketing has become an essential marketing skill for many brands: to create a topic for the product, so that everyone can discover, discuss and spread it, and finally achieve the communication effect of four or two to one thousand pounds. Topic creation loves "sensationalism". Such as Google's communication action is very "warm". "Please give my dad a day off" is such a brilliant idea - "the little girl Katie wrote a letter to Google with a crayon to ask for a day off for her dad, and then her dad's boss replied with a letter of agreement". "Dear Google, can you give my dad a day off while he's at work? Like give him a day off on Wednesdays. Because my dad only gets one day off a week on Saturdays. Katie. P.S. It's Dad's birthday. P.S. again: it's summer vacation." "Dear Katie, Thank you for your letter and your request. Your father has always worked very hard at his job, and he has designed many beautiful and delightful things for Google and millions of people around the world. In light of the fact that his birthday is fast approaching, and the fact that we realize the importance of summer vacations, we have decided to let him take a week off the first week of July. Best wishes! Daniel Schiplankow." This fairy tale story touched a lot of people, full of humanity touched the softest part of the human heart, have taken the initiative to forward, feel not advertisement, or positive energy story. Facebook, Twitter and other social networks have also been reproduced in large numbers, Google searched for more than 75 million related records. Fourth, talk about emotion and play sentiment based on emotional communication content is most likely to touch people's inner world, which is why many advertisers emphasize the need to dive into the user's mind to communicate. 2014, there are two such cases are worth sharing: one is Coca-Cola following the "Nickname Bottle" campaign, and then set off a "Lyrics Bottle" craze. Lyrics bottle" craze, from Jay Chou to May Day, from the World Cup theme song to the graduation season, taking into account the different age groups, different genders, and the preferences of specific groups of people; the second is that it took two years for the hammer cell phone finally came, Luo Yonghao face the fans of the "tirade" and the industry's bad news, to the The final speech "in the repeated black road, more love this world; even if not understood by others, but also do not give up the product." Sensationalist speech while relieving stress, while showing personal feelings, so that many consumers buy. Indeed, music lyrics as a "subtle expression of emotion" carrier, the packaging itself becomes a "self-media" and audience emotional communication, easy to trigger **** Ming; Lao Luo face "Lao Luo spent two years, but a joke" words. But a joke" rhetoric, can only sentiment still, can not go to reasoning, through the sensibility to impress those who like him. This is a way to learn from the content creation. Fifth, "spoof" and the year will fire a few. Previously, mom hit me again, a set of mom slapped her daughter and mother-daughter dialog between the four-panel cartoon picture online. This year is "excavator technology which is strong? Shandong, China to find Lanxiang" red for a while, this question before the netizens added a "now the question comes", followed by "excavator technology which is strong", but also can lead to other questions to ask. This is a standard ending for many stories that have been promoted to paragraphs. This kind of "spoof" generally has the characteristics of fun, personality, and strong interactivity, within a controlled range, will play a positive role in brand rejuvenation, because the means of promotion to keep pace with the times, to be able to submerge into the mind of the target customers, to maximize the effect of communication. The brand's history, connotation, spirit to consumers to tell, and in the subtle completion of the brand concept of inculcation. So, a good marketing is to tell a good story. Seven, tell a different story copywriting must be good at storytelling, this point to learn from the ancients. In 210 BC, Chen Sheng and Wu Guang could not get to Yuyang garrison as scheduled, decisively chose to kill the military lieutenant, unveiled the uprising. The problem was how to trust them, so they put a note with "King Chen Sheng" in the belly of a fish, lit a bonfire in a shrine near the garrison, pretended to bark at foxes, and called out "King Chen Sheng, the King of the Rise of Chu". So this special group of audience in a wonderful story under the submissive, to the storyteller to do whatever he said. (Article by 178software.com from the network)