Traditional Culture Encyclopedia - Traditional stories - What are the advantages of advertising recording?
What are the advantages of advertising recording?
Advertising recordings refer to the business promotional recordings that are used in shopping malls, promotional vehicles, feature film voice-overs, Taobao store promotional voice, website promotional voice and other places. The advantages of advertising recordings, sound and emotion, entertaining advertising recordings is a kind of audio-visual media advertising, the human voice is embedded with emotion. Whether it is a radio advertisement or a television advertisement, sound and emotion are their indispensable power. Compared with the text, audible language is easier to express emotions, advertising recordings can fully utilize the characteristics of the language to attract the attention and interest of the audience, and can be dynamic demonstration and wide dissemination, for an all-round, three-dimensional integrated performance. Print ads, on the other hand, have only static images and text without sound. For radio advertising, the charm of sound, but also its biggest feature and strengths.
Radio language is simple and concise, sometimes there are wonderful words of caution, and sometimes there is the heartfelt talk; for TV commercials, both listen, but also see, is the sound and picture, audio-visual combination of the double enjoyment. If the recording of the advertisement is accompanied by different music, it can make people feel relaxed and natural, and even be a wonderful audio-visual enjoyment. In addition, as an electronic medium of communication, the specific appeal form of advertising recordings is colorful and lively, which itself can be made very entertaining, with the role of entertaining the body and mind. If it is accompanied by music or entertaining programs, it not only attracts the audience, but also reduces fatigue and improves the advertising effect. From the point of entertainment, it is also difficult to compare with print media advertising. Wide coverage, wide reception, sound has the power to speed beyond the time and space barrier, the sound media fully and quickly extend the people's eyes and ears, so that our planet has become a "global village".
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