Why is the Internet economy a virtual economy and not a real economy? How to distinguish between virtual and real economy?

Internet economy mainly relies on the network to operate profitably; virtual economy mainly relies on the network platform; virtual economy is mainly with the help of the network platform docking customers; entity economy mainly relies on the offline attraction sales. The author believes that the main can be analyzed from the following four aspects.

One, the Internet economy is mainly dependent on the network to operate profit

For the Internet economy, in most cases mainly dependent on the network to operate profit, which also determines its own nature and the offline entity economy is different, in most cases, the Internet economy is a lot of dependence on a network platform on the line. In most cases, the Internet economy is relying on a network platform on the line to a large number of customers and friends at home and abroad, so the nature of the entity economy is different, mainly the Internet economy is more dependent on the network platform, the entity economy is mainly dependent on the line of a physical organization to sales diversion, the nature of the two is not the same.

Two, the virtual economy is mainly relying on the network platform

For the virtual economy, in most cases, mainly relying on the network platform for docking customers, and through the network platform to collect customer information at regular intervals, and then targeted to the thousands of people to promote the corresponding advertising products of choice, which is done in this way The purpose of this is to improve the advertisement of a flow of goods as well as the sales conversion rate.

Three, the virtual economy is mainly through the network platform to docking customers

For the virtual economy, mainly through the network platform to docking customers, the main reason is that the virtual economy in the use of the Internet can be very good to customers around the world, which can make the offline warehouse of an inventory through the network means of rapid sales to the world. This can make the offline warehouse of a stock through the network means quickly in the sale of the world, thus making the operation of the virtual economy on the Internet e-commerce to get more of a benefit.

Four, the entity economy mainly rely on the offline channel sales

For the entity economy, in most cases, more dependent on the offline channel sales, in many cases the entity economy because of their own attraction effect is more limited, often through the offline to expand the customer, although it can be appropriate online diversion to the offline channel. Appropriate online diversion to offline consumption, but after all, the number of customers that can be docked in the offline stores is relatively limited, a certain degree of restriction on the ability to sell, overly dependent on the offline stores to deal with.

Note: The virtual economy and the real economy should be combined with each other in order to better obtain a corresponding marketing purpose.