Actual combat: How to do marketing for fresh e-commerce?

If you want to do a good job in fresh e-commerce marketing, you need to meet the following conditions:

First, product standardization and refinement. At present, fresh e-commerce sells not only products but also services. For e-commerce enterprises, the introduction of standardized and refined products has differentiated their products, which is different from most traditional farmers' markets and websites and has formed their own competitive advantages.

Secondly, establish a professional cold chain transportation team. The biggest challenge in developing fresh e-commerce is transportation. Fresh products are characterized by high loss and difficult storage. How to deliver products to customers with the fastest speed, quality and quantity, and improve customer satisfaction has always been the focus of the majority of fresh e-commerce companies.

Under the active promotion of Internet+agricultural policy, fresh e-commerce is a general trend. If fresh e-commerce wants to go longer and further, it must have a strategic vision and save costs to the maximum extent. Under the trend of Internet economy, we should use centralized procurement and distribution platform to achieve win-win cooperation.