When did the cultural industry become the pillar industry of China's economy?

In recent years, the cultural industry has developed rapidly.

The symbol of the pillar industry of the national economy is that the added value created by industry accounts for more than 5% of GDP. Judging from the development trend of China's cultural industry in recent ten years, in 2004, the total added value of China's cultural industry was 344 billion yuan, accounting for 2. 15% of GDP, while in 20 12 years, the added value created by cultural industry legal entities alone exceeded18 trillion yuan, accounting for 3.5% of GDP.

1. The added value of legal entities in the cultural industry has achieved rapid growth.

According to the data of the National Bureau of Statistics, from 2005 to 20 1 1 year, the average annual growth rate of the current price of cultural and related industrial units in China was 23%, which was 6.6 percentage points higher than the current GDP growth rate in the same period. The proportion of added value of enterprises in GDP increased from 1.9% in 2004 to 2% in 2006. In 20 12, China's cultural industry legal entities realized the added value of 1807 1 100 million yuan, an increase of 16.5% over the previous year, which was 6.8 percentage points higher than the current GDP growth rate in the same period.

2. Its share in the national economy has steadily increased.

In 20 12, the added value of cultural industry legal person units accounted for 3.5% of GDP, up by 0.2 percentage points over the previous year. The contribution rate of cultural industry to economic growth in that year was 5.5%.

3. The industrial structure remained relatively stable.

In 20 12 years, the added value of cultural manufacturing corporations was 725.3 billion yuan, an increase of17.4% over the previous year; The added value of cultural wholesale and retail reached 1 187 billion yuan, an increase of 9.4%; The added value of cultural service industry reached 963,654.38 billion yuan, an increase of 16.7%. The added value of cultural manufacturing industry, cultural wholesale and retail industry and cultural service industry accounted for 40.65438 0%, 6.6% and 53.3% of the added value of corporate units of cultural industry, respectively, with no obvious change compared with 39.8%, 7% and 53.2% of the previous year.

4. The rapid rise of emerging industries has become a new bright spot in the development of cultural industries.

With the development of network, digital and information technology, animation, online games and other emerging cultural industries have risen rapidly and become a new bright spot in the development of cultural industries. Since 2005, the output value of animation industry has increased by more than 40% annually. With the technological innovation and functional expansion of the mobile Internet, the types of Internet and mobile online games are becoming more and more abundant, and the market scale continues to expand, reaching 601200 million yuan in 20 12, with a year-on-year increase of 28.3%. Among them, the market size of mobile online games was 6.565438 billion yuan, up 68.2% year-on-year, showing a strong growth momentum.

5. Cultural industry investment and cultural resources development continue to heat up, and cultural industry clusters continue to form.

Under the guidance of national policies and the influence of macroeconomic situation, the characteristics of high added value of cultural industries have attracted investors' attention, and a large number of capital and human resources have poured into the cultural field. For example, some large enterprises that have been engaged in the fields of finance, mining and real estate for a long time have begun to look to the cultural industry. In 20 12, the growth rate of fixed assets investment in the whole society dropped by 3.4 percentage points compared with 20 1 1 year, but the growth rate of investment in culture, sports and entertainment increased by 16 percentage points, reaching 36.2%.

From these data, we can see that in the past ten years, the scale of China's cultural industry has changed from small to large, with a good development momentum, achieving rapid growth as a whole, steadily increasing its proportion in the national economy and increasing its contribution to the whole national economy year by year.

Multi-factor superposition promotes the development of cultural industry

Multiple effects of economic growth.

The rapid economic growth in China is of great significance to the development of cultural industries.

First, the increasingly affluent people in China are reshaping their lives. From 200 1 to 20 12, the per capita disposable income of urban residents in China increased by 9.6% annually, and the per capita net income of rural residents increased by 7.7% annually. Cultural industry is not only the need for people to create a happy life after the development of China, but also an important symbol for China people to stand on their own feet in the world with a brand-new look.

Second, one of the results of economic growth is that the government and society can invest more in the cultural field. The government has not only increased its investment in the construction of public cultural service system, but also increased its public financial investment in cultural industries. At the same time, a large amount of social funds also poured into the cultural industry. Cultural industry is being regarded as a new investment field by more and more people. Relatively abundant funds provide strong support for the development of cultural industries.

Third, in recent years, local governments have been committed to changing the mode of economic development, taking promoting the great development of service industry as the strategic focus of structural optimization and upgrading, and taking accelerating the development of productive service industry as the primary task. These strategic measures finally point to the modern cultural industry.

Cultural industry has become a new economic growth point in coastal areas and big cities in the middle and late stage of industrialization. People realize that cultural industry can not only become an important sector of economic growth, but also has the characteristics of low consumption, no pollution and good benefit that other industries do not have. The real economy needs the supplement and revision of cultural economy. Fictitious economy, experience economy, knowledge economy and symbolic economy, especially cultural industry, will become the main development direction of China economy in the future.

2. The reform of cultural system has effectively promoted the development of cultural industry.

First, the cultural system reform distinguishes between public welfare cultural undertakings and commercial cultural industries, and promotes a large number of state-owned operating cultural units to become qualified independent market entities, which greatly stimulates internal vitality and market competitiveness and becomes an important force leading the development of cultural industries. By April of 20 13, there were 698,000 cultural and related industrial legal entities in China, including 607,000 public institutions and 9 10/0,000 public welfare legal entities (including associations and foundations).

Second, the cultural system reform vigorously promotes the merger and reorganization of cultural enterprises with capital as the link, integrates resources, and supports encouraging social capital to enter cultural industries allowed by policies. The positive role of non-public cultural enterprises is increasingly playing, and the structure of cultural industries is constantly being optimized.

Third, the reform of the cultural system has promoted the deep integration of culture with science and technology, commerce, tourism and finance, promoted the renewal of cultural formats and industrial transformation and upgrading, and provided a broad development space for the cultural industry.

Fourth, in the reform of the cultural system, we should constantly improve various policies, increase support in finance, taxation, industry and commerce, and create a good market environment, legal environment and policy environment for the development of the cultural industry. The input and service level of basic public cultural services have been continuously improved, and the system and mechanism for the benign development of cultural industries have been gradually established, which has promoted the all-round prosperity and development of socialist culture and enhanced China's cultural soft power.

Problems to be solved urgently in the development of cultural industry

China's cultural industry started late, the development foundation is not solid enough, the overall strength is not strong enough, and there are many problems in the process of industrial development. The main performance is that the total amount of cultural industries is small, which is far from the pillar industries; The problem of insufficient innovation ability in content, technology and service of cultural industry is more prominent, and there are few masterpieces and well-known cultural brands; Cultural enterprises are generally small in scale, and their ability to participate in international competition needs to be further improved; The structure and layout of cultural industry are not reasonable, and the problem of uncoordinated regional and urban-rural development is still outstanding; The cultural industry policy system is not perfect; The shortage of talents in the cultural industry is still outstanding.

1. The total cultural industry is still small, and the pressure of structural adjustment is still great.

Compared with developed countries, the total cultural industry in China is small, accounting for a low proportion of GDP. According to the relevant data of some developed countries, China's cultural industry has great room for improvement in both quantity and quality. Take the United States, Japan and South Korea as an example. The cultural industry in the United States accounts for 24% of GDP and is the largest export industry. Japanese cultural industry accounts for more than 10% of GDP, and Korean cultural industry accounts for more than 7% of GDP. China's cultural industry is still dominated by small and medium-sized enterprises, and the scale of unit personnel is small, so the level of intensification and scale of cultural industry needs to be improved urgently.

2. The total investment in culture is still insufficient.

Adequate funds are a key factor in developing cultural industries. In order to promote the development of emerging cultural industries, government financial support is a very important aspect. Although the financial investment in cultural construction at all levels is increasing, there is still a big gap between the growth of financial investment and the demand for cultural development because of the low capital base, weak foundation and poor basic conditions for a long time. At present, the total amount of cultural investment is still insufficient, and the basic conditions for the development of cultural industries are weak.

3. Low level of cultural consumption and insufficient motivation.

The cultural consumption market has great potential, but from the actual situation, this potential has not been fully exerted. According to the data of the National Bureau of Statistics, in 20 12 years, the per capita expenditure on cultural, educational and entertainment services was only 12.2%. In 20 10, the per capita expenditure on cultural, educational and recreational goods and services accounted for 7.5% of the national rural residents' living consumption expenditure. It can be seen that the cultural consumption potential of urban and rural residents is far from being released.

The relatively low cultural consumption restricts the development of the cultural market, mainly in the following aspects: First, the income level of residents is low. The per capita disposable income of urban households and the per capita net income of rural households are lower than the national average, which is the main factor affecting cultural consumption; Second, there is a lack of innovative products, national cultural products are still wandering in the tradition, the level of cultural consumption and consumption level are low, and the development of emerging cultural consumer goods and traditional cultural consumer goods is unbalanced; Third, the supply of cultural products lags behind. Cultural products are the upstream of cultural consumption chain, so the richness, quality and quantity of cultural products have a far-reaching impact on the development of cultural consumption.

4. Many factors still restrict the expansion of cultural consumption space.

First, there is no time to spend. Young residents, high-income residents and highly educated residents have rich cultural consumption needs, and their participation rate in various cultural leisure and entertainment projects is significantly higher than that of ordinary residents. However, the lack of leisure time has become the biggest obstacle to their cultural consumption.

Second, there is no money to spend and the cultural consumption price is too high. The prices of some cultural products and services are beyond the affordability of ordinary residents, which makes ordinary people flinch from cultural consumption.

Third, the lack of suitable cultural facilities and venues. There is still a big gap between cultural facilities and places in some areas and the needs of residents, especially the lack of good cultural consumption environment in towns and villages and the weak public cultural infrastructure. For example, libraries and their collections, the organization of cultural centers and public cultural activities, science and technology museums and the popularization of scientific and technological knowledge can not meet the cultural needs of residents.

Fourthly, with the popularity of the Internet, the market of books, newspapers, magazines and movies has been impacted to some extent, while the main groups of rural cultural consumption go out to work, which has a certain adverse impact on rural cultural consumption.

The cultural industry has great potential for development.

Many factors show that cultural industry, as a new industry and sunrise industry, has broad market space and great development potential. Vigorously developing cultural industries is conducive to cultivating new economic growth points, promoting industrial upgrading and promoting the development of modern service industries. The prosperity and development of cultural industry is not only reflected in the growth rate, but also in the great promotion of accelerating the transformation of economic development mode and promoting the upgrading of traditional industries.

From the perspective of cultural industry, population is mostly reflected in the advantages of large demand and large market. For the relatively wealthy people in China, the gradual release of cultural consumption demand is the sufficient foundation for the great development of China's cultural industry. In addition, China's cultural consumption is still at a low level, far lower than that of western developed countries, and the per capita consumption potential has not yet been released.

Cultural industry will play a very important role in solving the spiritual needs of people at different levels, solving the employment of labor force and promoting the development of related industries. According to experts' calculation, online games will have a driving effect of 1: 10 on related industries. For every dollar it earns 1 yuan, the related industries in the industrial chain earn 10 yuan, and the ability of cultural industries to absorb gold should not be underestimated. It is found that family cultural expenditure in developed countries generally accounts for 15% to 18% of total family income. At present, the per capita GDP of China has exceeded 6,000 US dollars, so it can be inferred that the potential demand of the cultural market is about 5 trillion yuan, which shows that there is huge room for the development of the cultural industry in China.

The cultural industry is driven by creativity and centered on content. Its development mainly depends on spiritual achievements, intelligence and scientific and technological input, with low resource consumption and little environmental pollution. It is a typical green industry and low-carbon industry with good sustainable development characteristics. At the same time, the cultural industry is an industry with high added value and high return. A story and a character image can be transformed into a series of derivatives, such as publications, film and television works, animation games and stage performances. As long as consumers recognize it, it will produce the superposition effect of economic benefits, realize one investment, multiple transformations and continuous returns.

The cultural industry involves nearly 100 industries, with a great span. These industries have different requirements for capital, technology and human resources, so they have strong adaptability and adaptability, and are suitable for all types of enterprises, personnel and capital to enter. They can not only develop modern large enterprise groups with high-tech equipment, but also accept individual studios or family-style production workshops, which can absorb high-end talents who master high technology and meet the needs of high-tech talents. In the period of economic transformation, vigorously developing cultural industries will play a more important role in absorbing labor, maintaining social stability and promoting the construction of a harmonious society.